# Kory Angelin Kory Angelin shares practical advice on growing fitness businesses, including leadership, operating systems, presales, franchise storytelling, and creating a strong member experience. Posts describe work with CoreHaus Fitness and Club Pilates locations. - Profile: https://b2binfluencer.marketing/creators/kory-angelin/ - LinkedIn: https://www.linkedin.com/in/kory-angelin-21510aa3 - Topics: sales - Based on 10 dated posts, latest 2026-08-14 ## Summary Kory Angelin is most useful for practical content on fitness franchise growth, presales, front desk conversations, and member experience. - Best for: A multi-location fitness franchisor opening studios and needing practical content on presales and member experience. - Not for: A B2B software campaign needing verified senior enterprise technology buyers and guaranteed delivery metrics. - Check first: Confirm supporting data for the 400-member claim, audience data, and recordings or final cuts. ### Takeaways - Kory Angelin reports Club Pilates Navy Yard passed 400 members in three months. - Front-desk staff should ask who am I speaking with, goal, and prior experience. - Franchise content should tell a relevant, authentic, consistent story and feature team and community. ## Main ideas - **Growth follows the member experience, not the sales pitch**: Angelin argues that a club grows when the first conversation focuses on the member’s goal, not the product. When people feel seen and supported from the moment they walk in, membership growth becomes a byproduct rather than the target of a pitch. The approach starts with a short set of discovery questions front-desk staff often skip. - **Scaling a fitness business is three jobs at once: teams, operating systems, and presales**: Angelin presents growth as a combination of building high-performing teams, creating scalable operating systems, and developing presale strategies. They say the topics worth teaching include leadership and culture, sales, operations, and member experience, for entrepreneurs, franchise operators, investors, and fitness executives. - **A franchise’s story, told by its team and community, builds the brand**: Angelin argues that energy and a good product aren’t enough: a franchise must make its story seen, felt, and remembered. The content, they say, should be relevant, authentic, and consistent, and feature the people who make the business happen: the team and the community. - **The move from operator to owner is a distinct step**: In an announcement about the Owner Seat Podcast, Angelin describes a conversation with host Albert Ramos Jr. about scaling a fitness franchise through leadership, systems, and culture, and the jump from day-to-day operations to true ownership. They frame the transition as a distinct challenge, separate from the operating skills that come before it. ## Work to read - [Speaking at Beyond Activ Americas: how CoreHaus Fitness scaled](https://www.linkedin.com/posts/kory-angelin-21510aa3_beyondactiv-fitnessbusiness-leadership-activity-7488223288926552064-mMvG) - [400 members in three months at Club Pilates Navy Yard — and the questions behind it](https://www.linkedin.com/posts/kory-angelin-21510aa3_leadership-fitnessbusiness-clubpilates-activity-7423009707180867585-_NYS) - [Behind the scenes on a CoreHaus Fitness video shoot: franchise storytelling](https://www.linkedin.com/posts/kory-angelin-21510aa3_behindthescenes-contentisking-franchisesuccess-activity-7444335490541146112-SJ4y) - [Owner Seat Podcast appearance: from operator to owner](https://www.linkedin.com/posts/kory-angelin-21510aa3_stay-tuned-big-shout-out-to-albert-activity-7435331605889568769-a2D8) ## Brand relationships - **CoreHaus Fitness** (disclosed_partnership) - **Club Pilates** (mention) - **Beyond Activ** (mention) - **Owner Seat Podcast** (mention) ## Partnerships Kory Angelin’s posts show industry speaking and podcast appearances, alongside hands-on brand storytelling for the fitness businesses they operate: a speaking engagement at the Beyond Activ Americas Conference on November 12 in Dallas, an appearance on the Owner Seat Podcast with Albert Ramos Jr., and a CoreHaus Fitness video shoot built around franchise brand storytelling. The posts don’t describe sponsorship formats or published packages, and don’t mention rates, deliverable specifications, audience guarantees, or paid-placement policies. For partnership inquiries, ask directly whether sponsorships are available, what they include, and how to get in touch; the posts don’t publish an official inquiry route. ## Alternatives - Nathan Wisdom: Choose Nathan Wisdom when a franchise has activity and systems but nobody has defined what good looks like. Both posts take the operator's perspective. One contrasts a single-location studio owner who keeps buying tools instead of fixing the business with a multi-location operator running 1,500 calls a month who still cannot tell whether the problem is leads, calls, or conversion. It concludes that most performance problems are clarity problems, not effort or software problems. The other addresses a franchise owner who bought a business and ended up working harder than anyone on payroll; Wisdom argues that the fix is deciding what kind of operator to be and building structure around that. For a campaign about leadership and accountability in established multi-unit fitness businesses, Wisdom is the sharper voice on that specific problem. - Mike Lipowski: Choose Mike Lipowski when the campaign is about rebuilding a business model or preparing franchise partners, rather than opening a location. The posts describe a deliberate pivot from a ten-year one-on-one personal training studio to small group resistance training, including mistakes with pricing, staffing, and client expectations. A separate account covers a business that repeatedly overdrafted because its owner was strong at training but weak at budgeting, forecasting, and pricing. The second post lists the criteria Lipowski now uses to evaluate potential franchise partners: humility, willingness to follow a proven system, and the ability to face a number they dislike without avoiding it. That material can help a franchisor screen candidates or build a campaign about operational maturity. - Todd Westra: Choose Todd Westra when a campaign needs a hosted conversation format and a franchise audience beyond fitness. Two posts promote podcast episodes with Amrit Dhaliwal of Walfinch, a home care franchisor. They cover the move from franchisee to franchisor, exit planning from day one, mentorship and coaching, and leadership that balances intuition with systems. The posts frame the episodes as takeaways for founders, executives, and franchise owners, making them suitable for a campaign seeking an interview asset and cross-sector franchise themes rather than fitness-specific operations. --- AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/