# Katrine Rasmussen

Katrine Rasmussen works on e-commerce content production and the use of generative AI in that work. Their LinkedIn posts discuss scaling content workflows, AI governance, and industry events and webinars.

- Profile: https://b2binfluencer.marketing/creators/katrine-rasmussen/
- LinkedIn: https://www.linkedin.com/in/katrinerasmussen
- LinkedIn followers: 12,036
- Topics: artificial-intelligence, ecommerce
- Based on 11 dated posts, latest 2026-10-07

## Summary

Katrine Rasmussen is most useful for production-minded views on scaling AI e-commerce content and AI governance.

- Best for: B2B AI content production software seeking a speaker or strategic advisor for e-commerce buyers.
- Not for: Consumer brand paid creator endorsement with rate card, reach metrics, and shopper-focused sponsored posts.
- Check first: Ask for recent results on a comparable topic, format, and attendee or role data.

### Takeaways

- Generating an image is easy; scaling it across a catalog is hard.
- Visual 1st panel contrasts 5,000 products with a handful of polished demos.
- EU AI Act webinar covers labeling, responsibility, and the AI-assisted gray area.

## Main ideas

- **Generating the image is easy; scaling it across a catalog is hard**: In the Visual 1st panel recap, Rasmussen treats AI content as already in use for backgrounds, virtual models and image-to-video built from existing product shots. The more interesting questions come after generation: Is the product accurate? Does quality stay consistent? Does the output meet e-commerce requirements? Will it hold up at catalog scale? That last question recurs: the gap between a polished sample and a production run.
- **Put open questions in the pitch, not behind it**: Rasmussen hosts sessions around questions that do not yet have clean answers. Media lawyer Kelsey Farish is credited as the legal voice in the EU AI Act webinar; the substance on labeling and liability comes from the guest, while Rasmussen frames the session as an attempt to work through the questions, not deliver settled authority. The same approach appears on stage at Visual 1st, where accuracy and scale problems sit alongside AI's capabilities.
- **Events earn trust by reflecting the industry's actual conversations**: Rasmussen describes FLOW: London selling out more than six weeks before its date as a sign of trust—and a responsibility to bring together the right people, build an agenda around conversations happening in the industry, and make the day worth taking out of a full calendar. The format includes keynotes, workshops, demos and eight roundtable conversations; the Creative Summit also makes deliberate room for conversation outside the sessions.
- **AI is reshaping the work, not replacing the rest of it**: Rasmussen calls the FLOW agenda AI-heavy—"a healthy amount of AI"—but notes that the rest of the content job did not disappear while everyone figured out generative content. Both events make AI one thread among roundtables and tracks on strategy, production and systems, rather than the whole program.
- **Recognition should cover different kinds of contribution**: As a juror for Pixelz's Top 30 E-commerce Content Creation Professionals 2026, Rasmussen describes moving away from one narrow definition of what makes someone "top" in favor of three kinds of forward movement. The process is open: anyone can nominate, nominations are anonymous, and self-nominations are allowed.

## Work to read

- [FLOW: London sold out early, with an agenda built around audience trust](https://www.linkedin.com/posts/katrinerasmussen_we-sold-out-flow-london-more-than-six-weeks-activity-7513140497683599360-hSlE)
- [Visual 1st panel: taking GenAI from demo to production scale](https://www.linkedin.com/posts/katrinerasmussen_a-week-ago-i-was-on-stage-at-visual-1st-activity-7513579433597751296-z-lr)
- [EU AI Act webinar: labeling, responsibility, and the AI-assisted gray area](https://www.linkedin.com/posts/katrinerasmussen_aleksandra-prepping-me-for-tonight-activity-7503766600421146625-e0FH)
- [Creative Summit in Andalusia: planning the Team Edition around high-volume content](https://www.linkedin.com/posts/katrinerasmussen_this-was-a-work-trip-i-promise-this-activity-7508901404275830784-onh7)
- [Judging Pixelz's Top 30 E-commerce Content Creation Professionals 2026](https://www.linkedin.com/posts/katrinerasmussen_were-looking-for-30-people-shaping-the-future-activity-7506276268489916417-pcgt)

## Brand relationships

- **Pixelz** (employment)
- **FLOW: London** (disclosed_partnership)
- **Creative Summit** (disclosed_partnership)
- **Visual 1st** (mention)

## Partnerships

Across five posts, Katrine Rasmussen publishes no sponsorship offer, media kit, rate card or disclosed commercial partnership terms. The posts show where they appear publicly in e-commerce: speaking on a Visual 1st panel in San Francisco about generative AI in e-commerce production; co-hosting a webinar on the EU AI Act for e-commerce teams; judging the Pixelz Top 30 E-commerce Content Creation Professionals 2026; and promoting the FLOW: London and Creative Summit events, where they note that a Pixelz partner discount is available. These are employer-side, event-organiser or community roles, not advertised creator placements, so buyers cannot book a defined format from these posts. For a go-to-market or thought-leadership initiative, buyers should ask Pixelz or Rasmussen about a bespoke arrangement; the posts identify no official partnership or inquiry page and document no sponsorship format.

## Alternatives

- Thomas Ladefoged: For a campaign aimed at buyers seeking a conference-stage voice, Thomas Ladefoged is the stronger pick when the vendor needs someone who can open an event with a twelve-month industry review and then carry MC duties across a packed agenda. The posts show Thomas Ladefoged writing about the gap between generating an AI image and making it ready for e-commerce, with attention to post-production, product accuracy, lighting, composition, and retouching, and they show the FLOW: London opening keynote and MC role. That maps directly to a thought-leadership campaign that needs an event anchor and a practitioner talking about production quality, not just a webinar host.
- Richard Fox: For a campaign aimed at buyers seeking hands-on product and adoption insights, Richard Fox is the better choice when the buyer's primary need is a hands-on product and adoption story rather than an industry-stage or governance voice. The posts show Richard Fox framing AI in e-commerce around predictability and reliability, arguing that AI should become more boring through clear inputs, defined use cases, review, post-production, and guardrails, and pointing to Pixelz AI Studio with a live walkthrough from input to final asset. Another post sets out an AI use case matrix for smaller, useful adoption that fits an existing workflow instead of reinventing the content operation. For a vendor selling AI content production tools, that is a practical demo and business-case angle for buyers who need to start with one workflow, not a keynote on the state of the industry.
- Anthony Hodges: For a campaign targeting buyers looking for a broader AI operating system, Anthony Hodges is the better pick when the vendor wants to sell or build a system for a brand’s creative and marketing work, not just book a speaker on scaling e-commerce content production. The posts present NoShoot as a system that holds brand knowledge, creative direction, customers, campaigns, pipeline, approvals, data, and history; routes work; watches for opportunities; and can remove roughly 80% of manual management in the poster’s own operation. A second post reports an internal organic content property producing 4,000 views, 216 likes, and a 5.4% like-to-view rate across 12 posts with no paid distribution, and argues for testing the thinking on owned brands before selling it. For a buyer seeking a creative-system partner with a self-reported performance story, that is a closer match than an events and governance profile.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/