# Kainan Pires

Kainan Pires works on performance marketing for consumer packaged goods brands, connecting paid media, landing pages, email campaigns, and repeat-purchase strategy. Their posts focus on improving conversion and measuring which sales marketing actually drives.

- Profile: https://b2binfluencer.marketing/creators/kainan-pires/
- LinkedIn: https://www.linkedin.com/in/kainan-pires-7b16b766
- LinkedIn followers: 988
- Topics: ecommerce, paid-ads, email-marketing, dtc-ecommerce, paid-media, retention-marketing, conversion-rate-optimization
- Based on 10 dated posts, latest 2026-10-08

## Summary

Kainan Pires is most useful for diagnosing post-click conversion, attribution, and repeat-purchase problems for CPG brands.

- Best for: A DTC CPG subscription brand with weak conversion or repeat purchase, hiring an operator.
- Not for: A CPG brand seeking a paid creator placement or sponsored content for broad consumer reach.
- Check first: Confirm whether sponsored placements are available and request media kit, rate card, and audience data.

### Takeaways

- Same emails and offer converted 4.2% on product page, 9.4% on landing page.
- One account had $9,763.79 attributed revenue, but only $936.85 was incremental.
- Second purchase is the real growth problem, not the first order.

## Main ideas

- **The email stops working at the click, so the page decides whether warm traffic buys**: Pires argues that when conversion sits below benchmark while open rate, click rate, and deliverability are all fine, the problem is usually the page the click lands on, not the email. A product page is built for someone still comparing, with a description, variants, reviews, and related products; email traffic has already decided and only needs the offer. They treat a non-buyer landing page converting under 7% as a page problem, not an email problem. The fix is a single-offer page for that traffic, not more subject-line variants.
- **Order two is where the business is proven, not order one**: Pires frames a first order as evidence the ad worked and a second order as evidence the business works. They argue most CPG brands have a second-purchase problem, not an acquisition problem. The diagnostic is deliberately unglamorous: look at email platform behavior rather than open rates, including who bought once and went quiet, what repeat buyers took on their first order, and how many days sit between order one and order two. They also ask brands to survey repeat and one-time buyers directly, arguing that around fifty honest replies beat another week of dashboards. Build the second purchase into the offer by bundling and emailing toward whatever customers buy second, rather than relying on a flow to rescue it later.
- **Subscription revenue stands in front of every campaign and gets credited to it**: Pires argues that subscription categories such as supplements, coffee, pet food, and skincare carry a base of recurring revenue billing every day, and platform attribution will credit a campaign with a renewal whenever it falls inside the attribution window. Nothing is broken; the platform is doing what it was built to do. But reporting the gross figure tells a client that email drove far more than it did, and spend then gets scaled against a number that is not real. They recommend excluding existing subscribers from campaign views and splitting subscription purchase value out of placed order value, accepting a smaller number that can actually support decisions.
- **Winners have to be allowed to run for results to compound**: Pires argues that performance and brand vision have to sit at the same table: a marketing system can be working and still lose if the team cannot agree on what to keep running. The tension is not between good and bad marketing but between a winning test and a brand identity the founder and team care about. Every winner sparks the same debate, and nothing runs long enough for momentum to build. They also concede a failure on their own side: not doing enough to translate the performance numbers into a story the whole team trusted.
- **Diagnose from the metric back to the mechanism**: Across the posts, Pires follows a consistent method: take an account where something is underperforming, name the specific data source to open, and work backward from the metric to the cause rather than present a framework. Conversion under benchmark becomes a post-click question; revenue that looks strong becomes a question of what was incremental; weak growth becomes an order-gap question. Each argument comes with a number pulled from a real account, making the posts read as diagnostics rather than strategy pitches.

## Work to read

- [Emails fine, conversion broken: the same emails on a landing page versus a product page](https://www.linkedin.com/posts/kainan-pires-7b16b766_your-emails-are-fine-your-open-rate-is-fine-activity-7503830508401881089-UOT_)
- [The subscription revenue that gets counted twice in email reporting](https://www.linkedin.com/posts/kainan-pires-7b16b766_we-audited-a-cpg-account-last-week-where-activity-7495956083144953856-Bp3m)
- [Why the second purchase is the real growth problem](https://www.linkedin.com/posts/kainan-pires-7b16b766_we-are-116-days-out-from-bfcm-crazy-felt-activity-7490164559597531137-H7U-)
- [When performance and brand vision stop agreeing](https://www.linkedin.com/posts/kainan-pires-7b16b766_a-supplement-brand-came-to-us-bleeding-money-activity-7493681254542888960-WDvw)

## Partnerships

Kainan Pires's four LinkedIn posts describe client campaign work—performance marketing for consumer packaged goods brands—not sponsored placements. They show no partnership or sponsorship formats, rate card, media kit, sponsorship policy, or inquiry route. The commercial work they describe consists of full performance-marketing rebuilds for CPG brands: creator-led ads, a new landing page, email and retention flows, the offer, and the pop-up, run as one connected system. One example included auditing where conversion leaked, testing a dedicated landing page for non-buyers against the product page, and separating subscription billing from reported campaign revenue. Another centered on second-purchase measurement using Klaviyo behaviour and customer surveys. For a buyer, this is scoped as an operating engagement on a brand's acquisition and retention system, not a one-off sponsored post. One post says a four-month engagement ended by mutual decision over differences in how much room the data was given. A buyer considering a sponsorship or media partnership should confirm directly whether they offer one before planning around it.

## Alternatives

- Gary Feuerstein: Choose Gary Feuerstein over Kainan Pires when the repeat-purchase problem is really a session and identity problem. If returning shoppers are not recognised across devices, carts disappear, and abandoned-cart recovery only measures the shoppers the tracking managed to catch, Gary's posts describe that failure directly: someone builds a cart on Tuesday, returns ten days later ready to buy, and the store no longer connects the visit to the original shopper or cart. For the same DTC CPG campaign aimed at addressing repeat purchases, this is the stronger alternative when the brand's email flows rest on incomplete identity data and the fix has to happen before segmentation, personalisation, and attribution can be trusted.
- Yunat Benjamin: Choose Yunat Benjamin when the need is specifically a supplement brand with site-level conversion and compliance exposure. Their posts set out seven revenue leaks in DTC supplement brands: mobile checkout friction, missing abandoned-cart email, no subscription option, weak trust signals, missed bundles, underused email list, and analytics blind spots. They also present a personal pitch built around Google Analytics and Klaviyo certifications, FDA and FTC claim knowledge, and on-site Shopify supplement store audits. For the same campaign decision, this is the stronger alternative if the conversion problem sits in checkout, trust, subscription setup, or claims risk, or if the brand needs Shopify development and flow building as well as retention strategy. The leak list gives a practical diagnostic to run before committing to a landing-page test.
- Noah Haynes: Choose Noah Haynes when the retention problem is campaign volume, flow coverage, and customer-value measurement rather than the post-click page. Their posts argue that brands do not send enough email, that segmentation buckets should not cross, that angle matters more than design, and that brands should have one or two emails for each essential flow from welcome and browse abandon through checkout abandon, first and returning thank-you, upsell, winback, and sunset. They also push cohort LTV, returning-customer rate, and customer-retention rate as north-star KPIs, and offer a slow-mover campaign sequence for dead stock. For the same campaign decision, this is the better alternative when repeat-purchase weakness comes from too few sends, missing flows, or no cohort view, and when the buyer wants a retention programme builder rather than a landing-page operator.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/