# Jordan Brunelle

Jordan Brunelle works on paid media and PPC for lead-generation businesses, with a focus on connecting ad performance to qualified leads, sales, and revenue.

- Profile: https://b2binfluencer.marketing/creators/jordan-brunelle/
- LinkedIn: https://www.linkedin.com/in/brunelledigital
- LinkedIn followers: 9,124
- Topics: paid-ads, paid-media, lead-generation
- Based on 15 dated posts, latest 2026-10-05

## Summary

Jordan Brunelle is most useful for paid media and PPC audits that connect ad performance to qualified leads, sales and revenue.

- Best for: A B2B lead generation business wanting a paid media audit tied to CRM and revenue.
- Not for: A sponsored creator partnership or affiliate campaign on their LinkedIn presence.
- Check first: Confirm you can share CRM exports, deal values, close rates and margin assumptions.

### Takeaways

- A $48k/month account looked healthy but had duplicate conversions and leads sales never contacted.
- Use lifetime customer value, close rate, qualified-lead cost and margin to set target ROAS.
- The first 90 days follow a deliberate sequence: strategy, quick wins, cadence, rebuilding.

## Main ideas

- **A healthy ad dashboard can still mislead about business results**: Across several posts, Jordan Brunelle argues that an account can report strong ROAS, clean dashboards, and month-over-month growth while its conversions are duplicate events, CRM mismatches, or leads sales never spoke to. If the ad platform learns from calls or form fills rather than booked opportunities and deal value, it is being optimized for reporting rather than revenue. The proposed correction is to strip the account back to booked opportunities, offline conversions, and actual deal value, then rebuild reporting and optimization around those definitions.
- **Partner before execution, not after**: Jordan Brunelle argues that execution-only partnerships are less impactful than relationships where the paid media partner is brought in early, given CRM access, and trusted with the client's numbers. Launching campaigns and reporting conversions monthly is not productive if campaigns are not aligned with business objectives. New clients often say their previous agency set up campaigns adequately but never went deeper—a set-and-forget approach. Brunelle credits Chris Konowal with a related post on the same theme.
- **Use unit economics to decide whether lead generation ads are working**: Jordan Brunelle lays out a five-step calculation for determining whether lead generation ads are profitable: average lifetime customer value, lead-to-close rate, cost per qualified lead, profit margin and target ROAS, followed by the arithmetic that combines them. Platform costs mean little without knowing what a customer is worth and how often leads become customers. Most clients, the post says, do not know their lifetime customer value and assume it does not apply because customers spend different amounts; the answer is to average a year of customer data.
- **The first 90 days follow a deliberate sequence**: Jordan Brunelle describes four things done in the first three months with a new PPC client: strategy, quick wins, setting the tone, and building the machine. Strategy follows signing, when full account access and client trust make it possible to review lead sources, ad performance, CRM data, cost per lead, and sales close rates. Quick wins are deliberately low-risk fixes that stabilize performance while bigger changes are prepared. Communication cadence is part of the deliverable, and scale-building through audience segmentation, landing pages, and account changes comes last.
- **Audit the lead path before blaming the ads**: For home service businesses, Jordan Brunelle argues that lead generation ads should not be written off until six areas are checked: CRM integration, lead nurturing, speed-to-lead, ad platform fit, landing page friction, and targeting. The problem may lie in what data the ad platform receives, how long leads are nurtured, how quickly the phone is answered, whether search volume supports the channel, how hard the form is to complete, or whether the right audience and conversions are being used.

## Work to read

- [A $48k/month account that looked healthy—and wasn’t](https://www.linkedin.com/posts/brunelledigital_a-few-months-ago-i-took-over-a-successful-activity-7428098151963795456-sje_)
- [Working out whether lead generation ads are profitable](https://www.linkedin.com/posts/brunelledigital_how-do-you-know-if-your-paid-media-efforts-activity-7392591700134842370-bans)
- [The first 90 days of a PPC engagement](https://www.linkedin.com/posts/brunelledigital_the-first-three-months-of-any-business-relationship-activity-7391851813664169985-4uRw)
- [An audit checklist before deciding ads don’t work](https://www.linkedin.com/posts/brunelledigital_if-youre-a-home-service-business-owner-and-activity-7439317075652833280-SIoP)
- [The question to ask a prospective PPC partner](https://www.linkedin.com/posts/brunelledigital_heres-something-super-important-to-ask-when-activity-7453521354773106688-SJDs)

## Partnerships

Jordan Brunelle's posts describe the shape of a working paid media relationship, the relevant frame for an agency weighing a paid media audit or consulting engagement. They write as a PPC practitioner who takes over client accounts: the first three months cover strategy built from full account access, low-risk quick wins to stabilise performance, an established cadence for calls and reporting, and larger account rebuilding for scale. They prefer to be brought in early, with CRM access and shared business numbers, rather than in execution-only arrangements where a partner simply launches campaigns and updates creative. They also offer a free ad plan, explicitly framed as no pitch and no pressure, for accounts spending around $15k or more per month on Google Ads. They advise buyers choosing a PPC partner to ask how ads will align with business objectives, arguing that a campaign can look successful while doing nothing for the business's actual goals. For brands and agencies, this points to a client-services relationship with access requirements and a stated onboarding sequence, not a sponsored partnership with published formats. Ask for partnership formats, rates, and an inquiry route; the LinkedIn profile is not a partnership route.

## Alternatives

- Victoria Chapman: Pick Victoria Chapman when the open question is whether tracking measures the right thing. The same buyer task — deciding whether ad-account numbers can be trusted and what to do about it — is answered from the measurement side. One post traces a six-month silent failure: a website update broke the tracking tag, a GA4 migration stopped half the conversions logging, a CRM integration lost source attribution, and the dashboards still looked fine. As a result, budget went to campaigns that showed up and away from ones that were working but unmeasured. Chapman prescribes regular audits that verify accuracy, rather than just confirming numbers arrive, and reporting built on cost per qualified lead, lead-to-opportunity conversion rate, and customer acquisition cost against lifetime value. Buyers whose first question is how to know the data is real get a more direct answer here than in Jordan Brunelle's case narrative.
- Brian Koffler: Choose Brian Koffler when the real weakness is ownership of the handoff, not the ad account itself. The same decision — whether the current partner setup can produce business results — is answered by following a lead from form fill to closed deal: who follows up and how fast, what sales actually says when it calls leads bad, and whether a closed opportunity can be traced back to the campaign that produced it. Koffler argues that an agency should be held to pipeline outcomes, but someone inside the company must bring sales into the conversation and turn decisions into action. A second post builds the in-house comparison buyers will inevitably make: a senior demand generation hire at roughly $150k–$200k base, RevOps support at roughly $100k–$130k, three to six months of ramp, plus loaded cost and backfill risk, coming to about $300k–$370k fully loaded. For clients deciding between retaining an agency and building the function, that arithmetic is the more useful starting point.
- Josh Gregory: Choose Josh Gregory when the account sells products rather than leads. The same decision — whether the setup will hold as spend grows — is answered for ecommerce: once budgets cross £25–30k a month on Meta or Google, ROAS declines, acquisition costs climb and results swing. Gregory identifies the causes as funnel gaps for cold audiences, Google and Meta being planned in isolation, and the absence of a lifetime-value or offer strategy. A follow-up post moves to mechanics: when spend rises too quickly, the algorithm broadens targeting and dilutes the best audiences. The fix is tighter campaign structure, audience signals and exclusions, with search terms, product feeds and creative aligned with intent. Ecommerce brands seeking a second pair of eyes on a scaling account are closer to this advice than to lead generation advice.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/