# Jonathan Walters Jonathan Walters writes and speaks about freight markets, logistics, manufacturing, and supply chains. Walters's LinkedIn posts also promote industry events, including events connected with the CSCMP Chicago Roundtable. - Profile: https://b2binfluencer.marketing/creators/jonathan-walters/ - LinkedIn: https://www.linkedin.com/in/jonathan-walters-53a99a4 - LinkedIn followers: 8,144 - Topics: supply-chain, manufacturing - Based on 17 dated posts, latest 2026-09-29 ## Summary Useful for freight market commentary and supply chain event promotion to a niche LinkedIn audience. - Best for: A logistics technology campaign on freight-cycle analysis, not a product pitch. - Not for: Paid creator deals needing sponsorship packages, rate cards, or guaranteed reach. - Check first: Confirm sponsorship or partnership programme, rate card, audience composition, and recent post engagement. ### Takeaways - They challenge freight recovery talk: spot and contract rates remain inverted and capacity is abundant. - They say manufacturing demand has not improved, citing ISM Manufacturing PMI contracting over two years. - They recommend tracking efficiency and resiliency KPIs alongside on-time performance and forecast accuracy. ## Main ideas - **Freight recovery needs more than optimistic headlines**: Walters argues that a few upbeat earnings reports do not establish a freight-market recovery. They look for stronger underlying demand and changes in rates and capacity, and treat apparent import growth cautiously when it could reflect shipments brought forward by trade concerns or disruptions. - **Track resilience and efficiency alongside service**: Walters's freight-market post turns analysis into an operating priority: customer-facing measures alone do not show where a logistics operation can save money or withstand disruption. They recommend tracking efficiency and resilience as well as effectiveness. - **Tariffs do not guarantee a manufacturing return**: Walters treats the effect of tariffs as an open practical question, not an automatic path to reshoring. Their post asks whether tariffs will achieve their intended effect and points to cost and labor availability as constraints. The executive quotation is Don Allan's view, not theirs. ## Work to read - [Freight recovery talk looks premature](https://www.linkedin.com/posts/jonathan-walters-53a99a4_slower-growth-expected-amid-weaker-manufacturing-activity-7255250612915707904-39H3) - [Speaking at a product distribution and franchise law seminar](https://www.linkedin.com/posts/jonathan-walters-53a99a4_33rd-annual-law-of-product-distribution-activity-7254614603504984065-sShe) - [Promoting a women-in-supply-chain leadership event](https://www.linkedin.com/posts/jonathan-walters-53a99a4_empowered-women-empower-women-unlocking-activity-7330695075607339011-rzr7) - [Connecting Chicago supply chain to export promotion](https://www.linkedin.com/posts/jonathan-walters-53a99a4_supplychain-trade-export-activity-7333242901482622978-Peiz) - [Tariffs, reshoring limits, and U.S. manufacturing protections](https://www.linkedin.com/posts/jonathan-walters-53a99a4_tariff-hikes-could-be-coming-stanley-black-activity-7261761617766293504-R2Rj) ## Brand relationships - **Foley & Lardner LLP** (disclosed_partnership) - **CSCMP Chicago Roundtable** (disclosed_partnership) - **CSCMP - Council of Supply Chain Management Professionals** (mention) - **Hong Kong Trade Development Council** (mention) ## Partnerships Jonathan Walters's five posts show no sponsorship or partnership program: no sponsor policy, rate or format specification, published brand collaboration, or partnership inquiry route. They promote industry events — the CSCMP Chicago Roundtable, a Foley seminar on product distribution and franchise law, and a Hong Kong Trade Development Council export event — and speak at one of them. This is event participation and promotion, not a paid partnership offering. Before budgeting, ask directly whether sponsorship is available and confirm terms, scope, format, and contact route. ## Alternatives - Len Pannett: Choose Len Pannett over Jonathan Walters when the freight-rate webinar gives way to a session on AI and technology adoption in manufacturing supply chains. Pannett chaired a UK manufacturing supply chain and inventory forum in Birmingham and reported four practical takeaways from senior supply chain, operations and planning leaders: use cases are real across forecasting, inventory optimisation, supplier risk and MRO; start with the problem, then pick the tool, AI or otherwise; standing still is not an option because customers and suppliers increasingly expect AI use; and clean, structured data is essential and should be fixed before any strategic pilot. Pannett also judges the CSCMP Supply Chain Innovation Award and named the finalist line-up, including yard operations at Georgia Pacific, peak-surge planning at GOFO, two Intel entries and emergency response at Reliance Industries. For a logistics technology vendor, that combination of peer-forum convening and award-level case knowledge suits a webinar for UK manufacturers weighing where AI actually pays off, with attendee questions about data readiness and pilot selection rather than rate direction. - Heather Hoover-Salomon: Choose Heather Hoover-Salomon when the need shifts from a rate outlook to how tariff and sourcing changes affect shipping patterns. Hoover-Salomon's posts examine proposed US tariffs on Chinese e-commerce imports, name AliExpress and Shein as the targets, and trace the consequences for parcel volume, customs and compliance workload, and sourcing moves toward Mexico or Southeast Asia. They also set out how logistics providers should respond. A second post makes the case for zero-emission medium and heavy-duty trucks, covering regulatory compliance, fuel and maintenance cost savings, urban noise and driver health, as well as the limits of charging infrastructure, battery range and battery mining. Those two posts fit sessions a freight audience is already asking about: tariff-driven rerouting and e-commerce parcel decline, and fleet decarbonisation with a cost case attached. - Anthony Jasso: Choose Anthony Jasso when the campaign goal shifts from market outlook to how carrier and 3PL teams win business. Jasso's posts are first-person sales stories with a usable method: three discovery questions a seller can ask any prospect (where the business wants to be in three years, what keeps the owner up at night, and what breaks first if the company doubles), plus an account where noticing trailers at a facility prompted research into the business before any cold outreach. For a logistics technology vendor, that supports a workshop on discovery-led selling, a sales-enablement article, or a session for the vendor's own commercial team and carrier partners, with a questioning routine attendees can use on their own accounts. --- AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/