# Jeremy Shapiro

Jeremy Shapiro hosts Your Business Growth Podcast, where Shapiro interviews business owners about growth, marketing, business models and leadership. Shapiro is also the author of Your Business Growth Playbook.

- Profile: https://b2binfluencer.marketing/creators/jeremy-shapiro/
- LinkedIn: https://www.linkedin.com/in/jeremyshapiro
- LinkedIn followers: 2,544
- Topics: startup
- Based on 19 dated posts, latest 2026-09-16

## Summary

Useful for founder interview content that turns growth setbacks into practical lessons for business owners.

- Best for: A B2B media or podcast company wanting a co-produced founder interview series.
- Not for: A consumer lifestyle brand seeking mass reach, guaranteed scale, demographic match, or conversion performance.
- Check first: Confirm sponsorship disclosure and paid terms, then request engagement, demographics, and a comparable promotion.

### Takeaways

- Rael Bricker lost a major client and rebuilt with borrowed classrooms and nine acquisitions.
- An account-manager hire was followed by retention in the high 90s.
- A 30-day direct-mail test is laid out as step-by-step advice.

## Main ideas

- **Growth starts when the plan breaks**: Jeremy Shapiro argues that owners overvalue certainty and underrate the speed of adaptation. In the posts, the turning point is rarely a better spreadsheet; it is a decision made while the original plan is failing. They frame the lesson as mindset — value, belief, action — and say founders who recover move before they feel ready.
- **Bigger is not the same as healthier**: A recurring argument is that revenue can hide a weak model. Shapiro relays operators who changed what they sold, where they sat in the supply chain or how customers paid, treating the model change as the real breakthrough rather than more sales effort.
- **The founder is often the bottleneck**: Shapiro argues that founders slow their companies by staying in every role. The fix is not working harder but adding leverage — hiring someone and giving that person enough time to learn the work.
- **Delegate the specialized work, keep control of the core**: Guest views in Shapiro's clips push against handing over everything. Outside help can cover specialized skills, but reputation, fulfillment and the main levers of the business should stay in-house so the owner keeps control. This sits in tension with the delegation story above: Shapiro presents both as operator judgments rather than resolving them into a single rule.
- **Direct mail is an underused channel, not a dead one**: In a standalone tactical post, Shapiro argues that overflowing inboxes have made the physical mailbox a quiet competitive advantage. Household-level targeting cuts wasted impressions, tactile pieces stand out, and a test should measure responses to a low-friction first offer rather than revenue. The post closes with a question inviting readers to choose a segment and offer.
- **Company history explains why winners win**: Beyond interviews, Shapiro uses business-history explainers to teach strategy. The Apple post credits premium positioning, tightly integrated hardware and software, and supply chain management under Tim Cook for the company's margins and repeat customers — an argument that durable advantage comes from system design, not a single hit product.
- **Episode topics range across tech and traditional operations**: The episodes promoted in the posts move across emerging technology and traditional operations rather than staying in one industry lane. The range shows up in the guest list and themes Shapiro advertises: genomics and AI health models sit alongside agency growth and logistics packaging.

## Work to read

- [Rael Bricker on losing a million-dollar pipeline and rebuilding](https://www.linkedin.com/posts/jeremyshapiro_what-if-you-built-a-million-dollar-consulting-activity-7490431357291048961-mEts)
- [The lesson Jeremy Shapiro draws from Rael Bricker's pivot](https://www.linkedin.com/posts/jeremyshapiro_i-used-to-think-business-growth-came-from-activity-7491240434296401920--Rbe)
- [Why hiring an account manager changed Isaac's business](https://www.linkedin.com/posts/jeremyshapiro_the-biggest-bottleneck-in-your-business-might-activity-7501009814844796928-H3Nr)
- [A 30-day direct mail jumpstart for stalled acquisition](https://www.linkedin.com/posts/jeremyshapiro_your-inbox-is-overflowing-your-mailbox-activity-7506014036455505920-3u9s)
- [Steve Barton's $2M family business and the shift to better economics](https://www.linkedin.com/posts/jeremyshapiro_steve-bartons-family-business-grew-to-over-activity-7480745032010878976-wAJW)
- [Aaron Jensen on why important parts of a business should stay in-house](https://www.linkedin.com/posts/jeremyshapiro_podcastclips-delegation-fulfillment-activity-7486480322860171264-iwvr)
- [Sam Berman on leasing crates instead of selling them](https://www.linkedin.com/posts/jeremyshapiro_podcast-podcastclips-shipping-activity-7460396074151702528-C1V9)
- [Apple's first trillion-dollar milestone and its first logo](https://www.linkedin.com/posts/jeremyshapiro_our-last-stop-on-todays-trillion-dollar-activity-7468401848706818048-a2_w)

## Brand relationships

- **Your Business Growth Podcast** (employment)
- **Your Business Growth Playbook** (employment)

## Partnerships

The posts do not say whether Jeremy Shapiro has a sponsorship program. They publish no sponsor policy, rate card, disclosed sponsor or partnership inquiry route. Buyers planning paid placement should ask directly about pricing, exclusivity and disclosure. The posts show an editorial collaboration surface built around Your Business Growth Podcast, described as the companion show to their book Your Business Growth Playbook, alongside a separate LinkedIn newsletter. Episodes feature named founders and operators — Rael Bricker, Sam Berman, Jon Morris, Aaron Jensen and Len May among them — and each is introduced by a LinkedIn post that often pairs a narrative hook or a single pull quote with links to the episode on iTunes, Spotify, YouTube, iHeartRadio and Amazon Music. The practical shape of a collaboration is a guest slot plus a promotion post, not an advertising unit. Any sponsored segment, newsletter sponsorship or paid mention needs to be confirmed with them.

## Alternatives

- Dario Salice: Choose Dario Salice when the collaboration budget targets a technical or security audience rather than owners and operators. Two posts promote The Inverted Podcast episodes: one on agentic AI and digital identity with an OpenAI guest, and another on retiring outdated cybersecurity advice with a security leader who worked at Twitter, Yahoo and a US federal cyber agency. For a media partner whose audience builds or secures AI products, this is closer to their daily decisions than founder-turnaround lessons.
- Dorien Morin-van Dam: Choose Dorien Morin-van Dam when the collaboration focuses on content strategy and visibility for small teams. The posts promote Strategy Talks episodes with guest experts, including one on building durable authority when a search for a person’s name doesn’t yet inspire trust, and another arguing that most companies have a positioning problem rather than a brand problem. The host-plus-expert interviews stream live on LinkedIn, YouTube and Facebook, making a co-produced series a natural fit for an existing live cadence and for a media partner whose audience is marketing and content teams.
- Molly Mariss, MBA: Choose Molly Mariss when the collaboration targets service providers and women building online businesses, especially those struggling with overwhelm. The posts come from The Quiet Leader's Podcast and cover a personal path from corporate healthcare through virtual assistant, online business manager and integrator roles, alongside a recurring argument that energy, not time, is the real constraint on a business. For a partner seeking first-person reflection and mindset content for that audience, this is a closer fit than founder interviews about revenue models.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/