# Jeremy Burke

Jeremy Burke writes about reducing involuntary churn in B2B SaaS by improving payment recovery, account monitoring, and the way teams measure failed transactions.

- Profile: https://b2binfluencer.marketing/creators/jeremy-burke/
- LinkedIn: https://www.linkedin.com/in/jeremydburke
- LinkedIn followers: 10,132
- Based on 12 dated posts, latest 2026-09-22

## Summary

Jeremy Burke is most useful for framing involuntary churn and revenue recovery for B2B SaaS finance and payments leaders.

- Best for: A B2B SaaS payments or revenue platform wanting thought leadership on failed payments and recovery metrics.
- Not for: A developer-focused technical build-along with code, API calls, or integration steps.
- Check first: Confirm format, disclosure, deliverables, timing, and commercial terms for any paid collaboration.

### Takeaways

- Failed payments can be a timing and issuer problem, not proof of customer cash problems.
- Watch account health before billing and identify risk 30 to 60 days before renewal.
- Track revenue recovery, not approval rate or churn rate alone.

## Main ideas

- **Failed payments are a timing and issuer problem, not proof the customer is out of money**: Burke argues that when a subscription payment declines for insufficient funds, teams usually read it as a customer-liquidity problem and hand it to collections. Their position is that many declines happen because the transaction collides with how banks process balances, deposits and authorization decisions in real time. That reframes the fix as payment timing and issuer behavior — billing dates, retry logic, authorization behavior — rather than chasing the customer for money. They describe a recurring seasonal pattern: post-holiday spending meets automated billing cycles, and NSF declines, failed renewals and "unexpected" revenue leakage start appearing in February reports.
- **Watch account health before the billing event, not after it fails**: Burke's posts say most SaaS companies play defense with their accounts: they wait for a payment to fail and then scramble. They put the cost at roughly 5–7% of ARR lost annually to involuntary churn across B2B SaaS, separate from customers who choose to leave. The proactive framework has four parts: monitor account health signals before billing events, identify at-risk accounts 30–60 days before renewal, automate an intervention at the right moment, and measure recovery rate rather than only churn rate. Burke ties the framework to Revaly, saying it is what that company is building, making the post both an argument and a product position.
- **Track revenue recovery, not approval rate or churn rate alone**: Burke calls payment approval rate a vanity metric because it can be manipulated by declining more borderline transactions, which raises false declines and lowers customer lifetime value. They want teams to manage revenue recovery rate instead: of all the revenue that should have been captured but failed, how much was actually recovered? A companion post presses the same point from the other side, asking CROs, CFOs and heads of payments whether they know their true false decline rate — not the figure the processor reports, but the one that includes good customers who were turned away and never came back. Not knowing it, they say, means flying blind and leaving revenue on the table.
- **Merchants need visibility into the issuer side of a transaction**: Burke argues that the issuer side of a payment has been a complete black box for merchants and that closing it is the point. A finance leader carries the complaint in a quote, and Burke agrees with their position, framing the goal as turning the lights on.
- **Someone has to own the involuntary churn number**: Burke points out that companies staff teams for customer acquisition and customer success, then asks whether they have a team for retention — not a group that sends surveys and tracks NPS, but one that actively fights the system-level failures pushing good customers away. They define the role as ownership of the involuntary churn number, and the closing line carries the argument: if everyone owns it, no one owns it. This moves the topic from payment mechanics to org design and internal accountability.

## Work to read

- [Account optimization: catch payment risk before it becomes churn](https://www.linkedin.com/posts/jeremydburke_accountoptimization-saas-revenueoptimization-activity-7475220644645847040-Sjv9)
- [Manage Revenue Recovery Rate instead of approval rate](https://www.linkedin.com/posts/jeremydburke_payments-metrics-data-activity-7442661598298779648-AHOh)
- [The CFO who can see every SaaS metric except why a payment failed](https://www.linkedin.com/posts/jeremydburke_payments-cfo-data-activity-7435066548949655552-x6CR)
- [Why failed payments cluster in February: a timing and issuer-behaviour explanation](https://www.linkedin.com/posts/jeremydburke_cfo-activity-7430312629782528000-tAXB)
- [Do you know your true false decline rate?](https://www.linkedin.com/posts/jeremydburke_leadership-payments-data-activity-7432892240823484416-3iQD)
- [Who owns the involuntary churn number?](https://www.linkedin.com/posts/jeremydburke_leadership-saas-churn-activity-7442586124088389632-U-lV)

## Brand relationships

- **Revaly** (disclosed_partnership)

## Partnerships

Jeremy Burke’s posts do not say whether there is a sponsorship policy, rate card, format menu or partnership contact. The six LinkedIn posts offer product-led commentary on SaaS payment failures, involuntary churn and revenue recovery; one names Revaly as something they are building. The feed reads as vendor-adjacent thought leadership, not clearly labeled sponsored slots. Ask Burke to confirm the format, disclosure, deliverables, timing and commercial terms of any paid collaboration before building them into a campaign plan.

## Alternatives

- Liam J.E Gerada: For the same campaign—thought leadership on involuntary churn and revenue recovery—choose Liam J.E Gerada if the sponsor wants to connect payment economics to merchant margin. One post breaks down how fees, cross-border charges, FX, and other costs can push an effective processing rate well above its headline price, then gives readers a calculation to check their own statement. That makes the campaign more directly about payment costs and a practical audit than about recovering failed revenue.
- Alejandra Salomon: Choose Alejandra Salomon for a campaign focused on consumer-brand retention and the role of acquisition, product experience, and lifecycle marketing. Her posts explain why churn may start with a mismatched offer or disappointing product experience rather than an email or SMS program. One post recommends tagging customers and using cohorts to show leadership where behavior changes; another makes the case that messaging cannot manufacture loyalty.
- Mohammad Ashraf: Choose Mohammad Ashraf if the sponsor wants a subscription-retention story grounded in customer and transaction data. One post traces flat lifetime value to declining units per transaction rather than the discount or reorder rate; another separates cancellations into four time-based groups and describes a reminder-email change associated with roughly a 10% lift in retention for one phase. These examples offer a concrete diagnostic and intervention for subscription brands.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/