# Jeff Siebert

Jeff Siebert is a filmmaker who creates documentary-style portraits of local makers and businesses, including the Bananabones Presents series. They also use their own projects to experiment with storytelling and video production.

- Profile: https://b2binfluencer.marketing/creators/jeff-siebert/
- LinkedIn: https://www.linkedin.com/in/jeff-siebert-bananabones
- LinkedIn followers: 1,410
- Based on 12 dated posts, latest 2026-09-02

## Main ideas

- **Let the subject’s own details reveal the story**: Siebert describes holding on to a detail before knowing how it would fit, then finding its meaning during filming and editing. For the Bobby Boy portrait, Lucia Bobby’s childhood love of Willy Wonka’s chocolate-making scene connected to the business she and John built—and gave the film its title. Lucia’s comment that growth means spending less time in the kitchens sets up the film’s central tension.
- **Treat each portrait as an experiment, not a repeatable look**: Siebert says each Bananabones Presents film lets them test cameras, lenses, framing and shooting styles while improving their documentary storytelling. The series also offers a way to learn from audience response. The method stays consistent—making portraits of local makers—while the visual approach can change from film to film.
- **A film can start a conversation that the community carries forward**: Siebert values more than views or reactions: he highlights comments that show what a featured business means to people who know it. A portrait, he argues, can give a community a reason to share its own memories and recommendations.
- **Business outreach should respect people, not push them through a sales process**: In a satirical post, Siebert criticizes generic pitches, follow-ups after a clear refusal, and escalation to a personal phone number. His alternative is direct: understand the customer and their problem, then approach them like a person. A separate request for CRM recommendations likewise favors nurturing relationships over managing a large sales pipeline.

## Work to read

- [Bananabones Presents: How to Build a Chocolate Factory (series launch)](https://www.linkedin.com/posts/jeff-siebert-bananabones_this-spring-we-became-our-own-client-the-activity-7490520569734545408-H4ab)
- [Every film is a study: how the series is made](https://www.linkedin.com/posts/jeff-siebert-bananabones_filmmaking-commercialproduction-localbusiness-activity-7473359305224937472-AXaq)
- [From a first call to a title: how one detail shaped the film](https://www.linkedin.com/posts/jeff-siebert-bananabones_documentary-filmmaking-storytelling-activity-7474783033246674945-7ryJ)
- [Introducing the first episode: what the Bobbys built](https://www.linkedin.com/posts/jeff-siebert-bananabones_when-lucia-bobby-was-a-kid-her-favorite-activity-7467692202501074944-7RpQ)
- [The 'Make-your-quota-at-all-costs Fever' post](https://www.linkedin.com/posts/jeff-siebert-bananabones_friends-ive-diagnosed-a-very-deadly-outbreak-activity-7499149623635378176-aGRK)
- [A small, relationship-driven operation](https://www.linkedin.com/posts/jeff-siebert-bananabones_hello-creative-people-im-looking-for-recommendations-activity-7421680151047958528-AzwS)

## Brand relationships

- **Bananabones Presents** (owned_business)
- **Bobby Boy Bakeshop** (mention)

## Partnerships

No sponsorship program, media kit, rate card, or partnership inquiry route appears in Jeff Siebert’s posts. The commercial relationship described here is a direct client commission, not a sponsor slot on an existing series. The clearest current example is Bananabones Presents, the documentary portrait series Siebert funded directly, saying the team “became our own client” because the stories worth telling required experimenting with how they were found and captured. The pilot, “How to Build a Chocolate Factory,” profiles Lucia and John Bobby of Bobby Boy Bakeshop in Winston-Salem, North Carolina, and was cut into six social posts that drew roughly 46,000 views, 1,400 reactions, and over 300 saves and shares. For a buyer, the realistic route is commissioning portrait-style work about a business or founder, not attaching a logo to a series they already produce on their own budget. The series is explicitly about makers “in our own backyard,” and the posts describe local sourcing, local shops, and neighborhood response in the comments. A brand outside that orbit should make the case for the story and travel rather than assume an existing local partnership format. Ask Siebert directly about pricing, deliverable counts, turnaround times, exclusivity, usage rights, and approval terms.

## Alternatives

- Charlie Pogacar: Choose Pogacar when the launch has to be legible to restaurant operators, franchise groups, and trade press rather than local diners. The posts offer close, factual writing about how restaurant brands perform: a recap of the 2026 National Restaurant Association Show built on specific operator conversations, and an analysis of the Pizza Hut sale that goes beyond the price and the CEO exit to examine operational reasons. It quotes a mystery-shopping study in which Pizza Hut finished last on carryout satisfaction and last on adherence to the promised pickup time. A second-location food brand that wants its opening discussed as an industry event, or its argument read by other operators and investors, gets more from that than from a film about its founders. This is the alternative when the campaign's goal is trade credibility and a shareable written case, not a launch asset.
- Fiona Ras-Jones: Choose Ras-Jones when the second location's argument is about purpose rather than people—when the brand's difference is sourcing, waste, or environmental practice, and the campaign has to show how that pays for itself. The posts make that case directly: one names Tony's Chocolonely, OceanSaver, and Wholegrain Digital as businesses where each sale advances the mission, then sets out four specific reasons purpose and profit fall into conflict, including a purpose that was never defined and no strategy to deliver it. The other offers a pen-and-paper exercise for finding the relevant problem in your own industry, with a ready answer to the objection that the problem isn't big enough. This is a strategy and writing engagement that could reframe the launch story before filming starts.
- Alfred White: Choose this only when the campaign's job is owner-facing financial education rather than a launch story. The posts show a repeatable method: open with a story the audience already knows—one post runs through the plot of Charlie and the Chocolate Factory and draws the lesson that ignoring expert instructions has consequences—then offer a practical list. Here, five audit risk areas cover unreported income, unusual deductions, repeated losses, weak recordkeeping, and worker misclassification. A small food business whose launch content doubles as lead generation for accounting help, or a brand that wants a cheap educational series alongside the film, could use that format as-is.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/