# Jason Small

Jason Small works in content marketing and communications strategy, sharing ideas on evergreen content, repurposing, earned and owned media, and storytelling as audiences discover content through AI.

- Profile: https://b2binfluencer.marketing/creators/jason-small/
- LinkedIn: https://www.linkedin.com/in/profilejasonsmall
- LinkedIn followers: 6,111
- Topics: artificial-intelligence, content-marketing, b2b-content-marketing
- Based on 10 dated posts, latest 2026-10-04

## Summary

Most useful for practical evergreen content repurposing and AI-era storytelling ideas for content marketers.

- Best for: A thought-leadership webinar on evergreen repurposing and AI-era storytelling.
- Not for: A standard sponsored package with guaranteed reach, targeting, and a published rate card.
- Check first: Confirm scope, deliverables, terms, engagement figures, and audience details before contacting them.

### Takeaways

- Keep the enduring subject, but shift the perspective when repurposing content.
- Pair earned media with owned content to improve AI-era findability.
- AI changes discovery, but storytelling still carries trust.

## Main ideas

- **Repurpose by changing the perspective, not the content**: Jason Small argues that repurposing does not require rewriting a subject from scratch. Research and audience engagement can reveal an enduring question, then the content shifts its angle. The method keeps a subject fresh while preserving what already works.
- **Pair earned media with owned content to improve AI-era findability**: Jason Small argues that earned media is stronger when paired with owned content that adds context, clarity, and continuity. They tie that combination to impact and findability as audiences use generative AI engines, and point to Content Marketing Institute research about fewer, higher-quality stories designed to travel across channels. In this view, trust grows through direct, consistent storytelling.
- **AI changes discovery, but storytelling still carries trust**: Jason Small treats AI as a change in how audiences discover, trust, and engage with content—not as a replacement for storytelling. The priority is to keep narrative at the center while adapting to new discovery mechanics. Ask for specific AI tactics; the post asserts the balance but does not explain how to achieve it.
- **Use industry events to share strategy and push it forward**: Jason Small prioritizes public sharing and industry conversation. Content Marketing World serves as a platform to present ideas, meet peers, and encourage attendees to move their strategy forward. Ask for details on the session's substance.

## Work to read

- [Turning timeless questions into evergreen content](https://www.linkedin.com/posts/profilejasonsmall_15-ideas-for-remixing-recycling-and-repurposing-activity-7367261181503356928-p-8x)
- [Pairing earned media with owned content in the generative AI search era](https://www.linkedin.com/posts/profilejasonsmall_42-experts-reveal-top-content-marketing-trends-activity-7407842317019160577-lgVA)
- [AI changes discovery; storytelling still carries trust](https://www.linkedin.com/posts/profilejasonsmall_ai-is-revolutionizing-how-audiences-discover-activity-7375599921367838720-_Omo)
- [Content Marketing World 2025 speaker promotion](https://www.linkedin.com/posts/profilejasonsmall_cmworld-activity-7371883326376157184-8l3B)

## Brand relationships

- **Verizon** (mention)
- **Content Marketing Institute** (mention)

## Partnerships

Four LinkedIn posts from August–December 2025 describe Jason Small's content strategy work and speaking appearances at Content Marketing World, but none outlines sponsorship formats, rates, deliverables or operational requirements, or links to a partnership or inquiry page. A brand planning a sponsored webinar or thought leadership engagement with them should expect to negotiate scope, deliverables and terms directly; there is no published package to plan against.

## Alternatives

- Lee Odden: Choose Lee Odden when the campaign shifts from repurposing an existing asset to designing a B2B influencer programme around one. Two posts map influencer types to buyer stages: famous 'brandividuals' for top-of-funnel awareness, practitioners and subject-matter experts for engagement and consideration, and customers telling challenge-and-solution stories for decision-making. They also argue that influencer success depends on a content strategy that names the topics the brand wants to be influential about. Odden brings proprietary survey findings: LinkedIn posts say TopRank Marketing has surveyed thousands of B2B marketers since 2020, that finding the right influencers has ranked as a top challenge in every report, and that a study with Ascend2 covered nearly 800 B2B marketers. For an agency that wants a research-backed session with a framework and a published report behind it, that is a stronger starting point than a single repurposing method.
- Jane Frankland MBE: Choose Jane Frankland when the audience is cybersecurity, risk and IT leadership, and the deliverable is event-based reporting rather than a method session. The two posts are filed from the Gartner Security & Risk Management Summit in London: notes across roughly 2,500 attendees and hundreds of sessions, closed-door roundtable feedback from CISOs, panel participation on cybersecurity leadership and accountability in the agentic AI era, and interviews with a vendor and a practitioner about continuous versus point-in-time assurance. One post carries an advertising disclosure, showing a working model for sponsored event content. If the agency's client sells to security buyers, this is a direct line to the conversations those buyers are already having.
- Chuck Moran: Choose Chuck Moran when the campaign is about recruitment and talent acquisition, not content marketing. The posts show a practical teaching offer: two sessions of a training called 'Revolutionizing Fire and EMS Recruitment: Harnessing the Power of Smartphone Video' at a Virginia fire and rescue conference, plus a programme description built around the pressure of roughly 1.6 open jobs per candidate, competition from tech employers, and the promise that departments can produce recruiting videos with a smartphone and a pair of earbuds. For a fire, EMS or similarly operational employer that needs to fill positions, the task, examples and promised output all line up.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/