# Jason McCormick

Jason McCormick writes about DTC marketing, with a focus on email retention, customer journeys and using AI in marketing activities. His posts discuss practical tactics such as timing replenishment emails and tailoring winback messages to lapsed customers.

- Profile: https://b2binfluencer.marketing/creators/jason-mccormick/
- LinkedIn: https://www.linkedin.com/in/mcormc
- LinkedIn followers: 2,931
- Topics: artificial-intelligence, ecommerce, email-marketing, ai-in-marketing
- Based on 11 dated posts, latest 2026-09-28

## Summary

They are most useful for practical DTC email retention and funnel-stage messaging advice.

- Best for: DTC ecommerce brands weighing a talk or workshop on email retention and funnel conversion.
- Not for: B2B software or enterprise services wanting demand generation keynotes or sponsored content with committed reach.
- Check first: Confirm recent LinkedIn audience analytics and results from a retention talk delivered to comparable DTC teams.

### Takeaways

- Name the problem before pitching a product to problem-aware buyers.
- Send reorder emails three to five days before expected window.
- Winback messages should reference a customer's previous purchase, not send same discount.

## Main ideas

- **Match the message to the customer’s stage**: In “Nobody cares about your product. Not yet, anyway,” McCormick lays out four stages of awareness, each with a different job for the message. Name the problem before introducing a product; use benefits, comparisons and proof when people are weighing solutions; show how the brand differs when they know it; and evoke life after purchase when they are ready to buy. These stages belong in one continuous story, not disconnected campaigns. McCormick also warns that audiences narrow and ads become more expensive further down the funnel, making early emotional groundwork important.
- **Make retention timely and specific**: McCormick argues that the first purchase is a transaction, while the second begins a relationship. Rather than relying on a generic welcome sequence or repeated full-list promotions, use purchase behavior to anticipate when a customer may return. For consumables, that window is often around 30 days; McCormick suggests sending a relevant, triggered message three to five days beforehand. For lapsed customers, acknowledge the gap, refer to what they bought and give them a concrete reason to come back instead of sending another generic discount.
- **Use AI for options; leave meaning to people**: McCormick describes AI as an operational layer for marketing research and variation—not a substitute for human judgment. Examples include competitor-ad analysis, identifying hook patterns, generating landing-page variations and developing creative briefs. The failure mode is treating AI as a vending machine and publishing generic output without human selection or shaping. McCormick’s proposed division of labor: use AI to improve inputs and generate options, while people bring taste, emotional intuition and judgment.
- **Systematize the process, not the personality**: McCormick sees structure as necessary for scaling content, but warns that systems can flatten the voice that makes a brand distinctive. Organize processes—such as naming conventions, approvals and publishing cadence—without turning a founder’s voice into a checklist. This complements McCormick’s view of AI: use tools and workflows to support the work while protecting the human qualities audiences notice.

## Work to read

- [Nobody cares about your product. Not yet, anyway.](https://www.linkedin.com/posts/mcormc_nobody-cares-about-your-product-not-yet-activity-7454542739511197696-j3Q9)
- [The first purchase is a transaction. The second purchase is a relationship.](https://www.linkedin.com/posts/mcormc_the-first-purchase-is-a-transaction-the-activity-7486438551128252416-e38T)
- [Every DTC brand has a segment of customers quietly slipping away.](https://www.linkedin.com/posts/mcormc_every-dtc-brand-has-a-segment-of-customers-activity-7485716039566176256-Jmzl)
- [Two things are true about DTC marketing in 2026.](https://www.linkedin.com/posts/mcormc_two-things-are-true-about-dtc-marketing-activity-7484991514650169344-YcJm)
- [Most marketers are still asking the wrong question about AI.](https://www.linkedin.com/posts/mcormc_most-marketers-are-still-asking-the-wrong-activity-7482830057304993794-WDAx)

## Brand relationships

- **Klaviyo** (mention)

## Partnerships

No partnership formats are documented in the material reviewed. Jason McCormick's published posts offer editorial commentary on DTC email and funnel strategy—problem-aware messaging, winback campaigns, repurchase timing and AI-assisted marketing workflows—but announce no sponsorships, paid formats, rates or inquiry route. For a DTC email-retention brief, contact them directly about a talk, workshop or consulting engagement rather than choosing from a published menu of packages. Ask them to confirm scope, deliverables, turnaround, availability and terms in writing before committing a budget. Treat any figure quoted elsewhere for this creator as unverified until they confirm it directly.

## Alternatives

- Muhammad Ahmad: When a brand needs to audit its email program rather than fix one stage. Ahmad's posts read as a checklist: unclear strategy, a weak welcome flow, blasting everyone the same message, leaning on discounts, ignoring data, no post-purchase follow-up, no testing and no zero-party data. Teams that suspect several parts of the program are broken would get a usable sweep. Ahmad also argues that a playbook that worked for one DTC brand will not necessarily transfer to another, citing differences in audience psychology, lifetime-value goals, journey length, tone and promise. For teams about to copy a competitor's flows, this is the argument against it.
- Alejandra Salomon: When churn likely stems from outside email and the job is to convince leadership. Salomon argues from inside retention that a team can be held responsible for customers it never had a chance to keep: a weak acquisition channel, a discount-driven offer or a product experience people do not want to repeat. The practical advice is to stop discussing churn in isolation, tag customers, show the cohorts and pinpoint where behaviour starts to break down. For brands whose cancellation feedback mentions product, pricing or shipping, that framing is more useful than another flow.
- Jack Paxton: When a revenue drop is not clearly an email problem and the brand first needs to investigate tracking, the store, paid accounts and seasonality. Paxton offers a four-step triage for a sudden sales drop and a worked case: a home goods client taken from $120K to $280K a month, with retargeting cut from 65% to 25% of spend, a three-step post-purchase sequence added, the free-shipping threshold raised and weak SKUs removed. The case focuses on contribution margin rather than ROAS. Brands concerned that email fixes may sit atop a wider funnel problem would get a broader lens here.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/