# Jakob Strehlow

Jakob Strehlow is the founder and managing director of Strehlow Media, a performance-marketing agency. Strehlow works on paid social advertising, including Meta campaigns for lead generation, e-commerce and recruiting.

- Profile: https://b2binfluencer.marketing/creators/jakob-strehlow/
- LinkedIn: https://www.linkedin.com/in/jakobstrehlow
- YouTube: https://www.youtube.com/channel/UCJAm-n24ZIOxCAiZwqz1aiQ
- Topics: ecommerce, paid-ads, recruiting, meta-ads, lead-generation, conversion-tracking
- Based on 21 dated posts, latest 2026-10-04

## Summary

Jakob Strehlow is most useful for practical Meta paid-social advice on lead quality, CRM feedback loops, and campaign tests tied to profit.

- Best for: B2B lead-generation or recruiting campaigns needing Meta lead quality, CRM feedback, and paid-social audit work.
- Not for: Consumer skincare sponsorship posts judged on engagement, impressions, or follower reach without ad account access.
- Check first: Confirm ad account, tracking, CRM data, sales feedback, plus agency capacity and pricing before committing.

### Takeaways

- Testing unbranded dental recruiting ads cut reported cost per application from about €44 to €23.
- Sending CRM qualification and revenue signals back to Meta matters more than form fills.
- More conversions do not necessarily mean more profit; engagement alone does not make creator ads profitable.

## Main ideas

- **Lead quality is decided after the form, not at it**: Strehlow argues that a cheap lead is worthless if sales never accepts it, so Meta campaigns should optimise for qualified leads and revenue rather than form fills. Meta can only learn which leads matter if advertisers send CRM outcomes back through the Conversions API. They describe the target chain as Ad, Lead, CRM, qualification, revenue, feedback to Meta, and say the biggest lever is often the CRM and feedback loop, not a new campaign.
- **Check platform defaults against profit, not the headline conversion number**: Strehlow treats Meta's automatic changes as decisions advertisers still have to make. More conversions only matter if conversion rate, basket value, new-customer share and profit hold up. They criticise Meta for changing existing ads without an active choice.
- **Native-looking creative can beat brand-perfect advertising**: Strehlow argues that recruiting and performance ads now compete with creator content, so a polished corporate look can reduce response. They recommend testing unbranded or native creative against standard branded ads and letting measured applications decide, with branding as a constraint rather than the starting point.
- **Creator ads must prove themselves inside a performance account**: Strehlow does not treat creator content as a separate brand play. Creator ads should be tested like other paid social, with CPA and profit as the measures; some are not profitable despite good engagement.
- **AI is useful where it feeds the system; human judgment still decides**: Strehlow's public teaching distinguishes AI features that improve creative production, campaign decisions or lead signals from those that are more hype. Advertisers need to know which decisions they can hand to Meta and which require human experience.
- **Targeting basics and responsibility for the client's budget**: Strehlow argues that mistargeted campaigns are a competence and responsibility problem, not a targeting-tool problem. Before optimisation, advertisers and agencies should answer who they want to reach and how to define those people.

## Work to read

- [Meta lead quality: the whole feedback loop in one post](https://www.linkedin.com/posts/jakobstrehlow_meta-will-wissen-welche-leads-wirklich-geld-activity-7506581526051008512-K7M8)
- [Instant Forms lead quality now requires a CRM signal](https://www.linkedin.com/posts/jakobstrehlow_meta-versch%C3%A4rft-das-thema-lead-qualit%C3%A4t-bei-activity-7437080260082507777-mopo)
- [B2B lead generation on Meta as one system](https://www.linkedin.com/posts/jakobstrehlow_ende-q3-bedeutet-ein-event-jagt-das-n%C3%A4chste-activity-7505140843373191169-_o1_)
- [Unbranded recruiting ads: 44 euros to 23 euros per lead in five days](https://www.linkedin.com/posts/jakobstrehlow_innerhalb-von-5-tagen-haben-wir-den-leadpreis-activity-7495000717108293632-Jf-I)
- [Creator ads against classic performance ads: 38% lower CPA](https://www.linkedin.com/posts/jakobstrehlow_ich-freue-mich-riesig-dieses-jahr-stehe-activity-7485658332125564928-A_tC)
- [Meta switches Product Browsing on by default: read the numbers, not the headline](https://www.linkedin.com/posts/jakobstrehlow_meta-ver%C3%A4ndert-ab-dem-16-oktober-bestehende-activity-7511711477544665089--Bit)
- [The setting that stops your ads reaching your own staff](https://www.linkedin.com/posts/jakobstrehlow_glaubst-du-auch-dass-gro%C3%9Fe-unternehmen-activity-7491373314490294272-wAQf)
- [Meta ads and AI: the decisions Strehlow says advertisers should be able to answer](https://www.linkedin.com/posts/jakobstrehlow_wie-sehr-%C3%BCberfordern-dich-t%C3%A4glich-all-die-activity-7502968719241900032-UtO7)

## Brand relationships

- **Strehlow Media** (owned_business)
- **flox.dental** (client)
- **OMR Education** (disclosed_partnership)
- **Meta** (mention)

## Partnerships

Jakob Strehlow's collaborations include speaking slots, education formats, trade-press contributions and agency campaign work, rather than social-media sponsorship posts. Across 14 LinkedIn posts from March to October 2026, the commercial offer is Strehlow Media's paid-social service for e-commerce and recruiting clients, alongside conference and webinar appearances presenting campaign results. The posts do not publish a sponsorship policy, rate card, audience specification or media kit. Ask for a deliverable list, disclosure practice and lead time before discussing a paid creator-post request. Two shortened links appear in the post footers, one to a WhatsApp updates list and one to an agency contact page; their destinations cannot be verified from the post text. Ask for a confirmed partnership inquiry route.

## Alternatives

- Irina Sabrjanskaja: Prefer them when the real question is unit economics and channel mix, not Meta mechanics. Their posts work above the ad-account level: documenting KPIs before a Google bid-strategy rollout, judging target ROAS against contribution margin after product cost, returns, discounts and shipping, and comparing customer value on gross profit against new-customer acquisition cost, with a 3:1 ratio as the healthy line. Their view that a good ROAS does not rescue a broken business model speaks directly to a lead-generation company buying volume it cannot profitably serve. If added leads do not pay back, their framing gives the audit a financial decision rule rather than a platform setting.
- Melissa Schröder: Consider them when the qualification bottleneck lies with people rather than tracking. Their posts examine what managers do that disengages staff: ignoring ideas, overriding decisions after asking for input, and making it hard to admit mistakes. They offer specific alternatives: recognise good work, ask what someone thinks and listen, ask what they need, and say when you were wrong. For a client working to qualify leads, this addresses the sales-side question: will anyone report which leads were accepted, and will that feedback change behaviour? If the client's CRM data exists but nobody maintains it, the problem is managerial before it is technical.
- Johannes Becker: Choose them when qualification is a process-design problem under high volume. Their posts describe a hiring funnel that drew more than 70 applications in 24 hours and 108 in three days, narrowed to 15 candidates who each answered six fixed questions on a three-to-five minute video, then to 5 conversations, 2 finalists and a signed contract within about three weeks. The transferable method is a structured early screen: fixed questions, a short self-recorded answer, explicit criteria applied before the first live conversation, and a deliberately fast response time. A B2B lead-gen company facing the same problem—large volumes, unclear early filters and slow follow-up—can adapt that stage design for lead qualification.

---
AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/