# Jacques du Plessis

Jacques du Plessis works with Shopify merchants on Order Editing, helping them optimize accounts and upsell strategies. Their work also includes sharing product updates and creating case studies with merchants.

- Profile: https://b2binfluencer.marketing/creators/jacques-du-plessis/
- LinkedIn: https://www.linkedin.com/in/jaduplessis
- Topics: ecommerce
- Based on 11 dated posts, latest 2026-09-24

## Summary

Most useful for Shopify app merchant success, account optimisation, upsell strategy, product updates, and merchant case studies.

- Best for: A B2B Shopify app company hiring a merchant success lead for AMER accounts.
- Not for: Campaigns needing broad consumer reach, follower guarantees, or merchants outside Shopify.
- Check first: Confirm partnership availability, rates, audience data, and examples of paid work before planning.

### Takeaways

- Repeated merchant questions about upsell strategies led to an A/B testing beta.
- Order Editing inside Shopify Sidekick and an improved helpbot let merchants act without waiting.
- Jacques du Plessis films merchant case studies with large Shopify merchants.

## Main ideas

- **Merchant support is the job, not a favour to apologise for**: Jacques argues that account optimisation and strategy calls are central to the role, not an interruption. Every AMER merchant gets a calendar link and is expected to use it. Attentiveness, they say, differentiates the team from other Shopify apps — merchants often compliment them on it — and the relationship works only when merchant outcomes come first: if the merchant wins, the company wins.
- **Scale support by letting merchants act without waiting**: Jacques says manual support cannot scale as new merchants arrive every day. Rather than treating automation as a threat to relationships, they frame it as a way to free up human attention. Order Editing was integrated inside Shopify Sidekick, letting merchants check account performance or set up an upsell strategy themselves, while an improved helpbot handles more technical questions. Merchants no longer have to wait for a person to reply before acting.
- **Test upsell strategy instead of relying on gut feel**: Jacques says merchants repeatedly asked how to tell which upsell strategy worked better. Until recently, the honest answer was gut feel and manual comparison. Splitting traffic between two versions lets account-level data replace intuition.
- **Getting in the same room matters — for customers and teammates**: Jacques makes a case for the effort of meeting in person, even in a remote-first setup. Remote work is a love-hate relationship: it offers the freedom to work from anywhere, but can bring real loneliness and missed casual conversation. Gathering does not change the work itself, they argue, but it changes everything around it — collaboration, momentum and relationships. The same logic informs merchant-facing travel and case-study filming.

## Work to read

- [What attentive merchant support looks like when a customer apologises for asking for help](https://www.linkedin.com/posts/jaduplessis_since-when-did-wanting-to-get-the-most-out-activity-7468345844447252481-QyrF)
- [A/B testing for Order Editing: turning merchant questions into a beta launch](https://www.linkedin.com/posts/jaduplessis_shopify-activity-7500675834249191425-QZXf)
- [Sidekick, helpbots and the scaling problem in merchant success](https://www.linkedin.com/posts/jaduplessis_ai-is-taking-my-job-with-new-merchants-activity-7501256315135037441-4Hql)
- [Case studies with Shopify merchants: from email threads to in-person filming](https://www.linkedin.com/posts/jaduplessis_9-months-ago-i-barely-knew-what-e-commerce-activity-7477829918609899521-YngO)
- [Remote work, in-person team weeks and a tease for Order Editing v5](https://www.linkedin.com/posts/jaduplessis_shopify-activity-7495494776163622912-pg-4)

## Brand relationships

- **Order Editing** (employment)
- **Woof** (client)
- **Shopify** (mention)
- **HexClad** (mention)
- **Jones Road** (mention)
- **Ridge** (mention)
- **Boll & Branch** (mention)
- **Aviator Nation** (mention)
- **Tommy John** (mention)
- **Oneskin** (mention)
- **Birddogs** (mention)

## Partnerships

Jacques du Plessis works with Shopify merchants on Order Editing accounts, helping with account optimisation and upsell strategy, filming merchant case studies, and sharing product updates such as A/B testing and the Shopify Sidekick integration. The material reviewed does not document sponsorship formats, sponsor policies, deliverable specifications, disclosed paid partnerships, rates, or a public inquiry route. Before building a campaign plan, ask whether partnerships are available and confirm the terms and process.

## Alternatives

- Hamish McKay: Choose Hamish McKay when an app company needs someone to build retention mechanics, not just manage merchant relationships. The work shown is hands-on and app-side: rebuilding a Shopify app to meet Shopify's size limit, then adding cancellation-retention flows that prompt a wavering customer to fix an address, swap an item, upgrade shipping, or reapply a discount, with every sale reported in an analytics dashboard. A second post covers founder-led growth: an early customer's referral inside a founder community, and new Facebook ads that booked 17 demos in seven days at roughly A$180 in spend per booking. For an app company that wants to turn merchant success into product features and a measured acquisition channel, this is a closer match than merchant-facing content.
- Luke Raben: Choose Luke Raben when the need is weighted toward growth economics or building content production rather than app-side merchant success. One post sets out the metric shift behind the work: tracking contribution margin — revenue minus product costs, shipping, fees, and marketing spend — to judge every offer, conversion test, and major creative change, plus a note on why acquisition-adjusted MER reads cleaner than MER alone. The second is a hands-on hiring post for a content creator intern at a fashion e-commerce brand, naming the format mix (TikTok, Reels, Shorts), video editing ownership, and how candidates apply. A company that wants to anchor retention and upsell choices in unit economics, or needs someone to stand up a content function, gets more from this than from merchant-call posts.
- Gabe M.: Choose Gabe M. when the need centres on launching and explaining a merchant data product. The two posts describe Shippo Intelligence: turning shipping data into action through a weekly AI-powered insights digest, interactive maps, and surcharge and adjustment dashboards, plus Spend, Labels, and Shipments dashboards available in an API portal, with a press release for readers who want detail. For a Shopify app company whose merchant success challenge is helping accounts interpret operational data and act on cost or delivery changes, this launch and positioning work is closer to the need.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/