# Isabelle Q.

Isabelle Quevilly works on sustainability at Meta, including efforts to reduce emissions across advertising and Meta’s value chain. Her posts also show experience with advertising-industry sustainability initiatives and judging the Ad Net Zero Awards.

- Profile: https://b2binfluencer.marketing/creators/isabelle-q/
- LinkedIn: https://www.linkedin.com/in/isabellequevilly
- LinkedIn followers: 5,008
- Topics: supply-chain
- Based on 11 dated posts, latest 2026-06-22

## Summary

Useful for judging and explaining measurable advertising sustainability work, not paid creator content.

- Best for: Sustainability marketing agencies or green advertising award programmes needing a judge.
- Not for: Campaigns buying paid creator content, sponsored posts or reach guarantees.
- Check first: Ask for past sponsored work, a rate card and audience demographics if paid content matters.

### Takeaways

- Strongest green award entries had ISO certifications, carbon accounting and recorded emissions numbers.
- Weakest entries relied on a recycled tagline and a stock image of a forest.
- Vauxhall EV campaign cited 54,973 tonnes of CO2 saved and 43,000 petrol-to-electric switches.

## Main ideas

- **Judge green marketing on verified numbers, not presentation**: Isabelle Quevilly describes comparing submissions to the first Ad Net Zero Awards and being invited back by Campaign UK to judge a later edition. They distinguish evidence from storytelling: the strongest entries had ISO certifications, carbon accounting consultants involved and emissions numbers their companies were willing to publish; the weakest had a recycled tagline and a stock image of a forest. Award credibility depends on telling those apart, and the difference is usually not subtle.
- **Sustainability and growth are the same goal, not separate agendas**: After four years, they say, the work has moved from individual campaigns to industry transformation, and those systems are starting to embed AI. They want AI and net-zero marketing handled as one effort — making the industry more efficient while helping brands grow — and call them the same goal, not separate agendas. The post also welcomes a new awards category focused on the economic benefits of sustainability, putting commercial return inside the environmental case rather than beside it.
- **Advertising emissions need shared standards and common metrics**: In a post about Meta's 2025 sustainability report, corporate-level results sit alongside advertising-specific initiatives. Isabelle Quevilly points to Meta's founding membership of Ad Net Zero, its contribution to the Global Media Sustainability Framework launched in 2024 to standardise how carbon emissions linked to media operations are quantified and managed, and the UK AdGreen levy, which funds reductions in advertising production. Common metrics make emissions comparable, and therefore reducible, across an industry, rather than leaving each company to report in its own terms.
- **Decarbonisation reaches into the supply chain, not just campaigns**: A post announces an open request for proposals for scalable CO2e reduction, aimed at new project developers and solution providers in emerging industries. The position is that a company's value-chain emissions — materials, freight, manufacturing — belong to the same problem as media and production emissions, and that some solutions must come from outside the marketing industry.

## Work to read

- [Judging the Ad Net Zero Awards: what separates real work from greenwash](https://www.linkedin.com/posts/isabellequevilly_adnetzeroawards-activity-7460243535481659392-Kaa7)
- [Meta's 2025 sustainability report: company numbers and the advertising link](https://www.linkedin.com/posts/isabellequevilly_meta-2025-sustainability-report-activity-7372909712603791360-AhuA)
- [An open call for value-chain emissions solutions](https://www.linkedin.com/posts/isabellequevilly_rfp-value-chain-interventions-for-emissions-activity-7219060275943981056-aNE0)

## Brand relationships

- **Meta** (employment)
- **Vauxhall** (client)
- **Ad Net Zero** (mention)
- **Campaign UK** (mention)

## Partnerships

Isabelle Q.'s posts describe Meta's corporate sustainability programs—renewable-energy matching, water restoration, supplier emissions targets, and advertising-emissions work through Ad Net Zero and the Global Media Sustainability Framework—not paid creator collaborations, sponsored content, event appearances, or similar packages. One post announces a public RFP for scalable CO2e reduction solutions across sectors including trucking, maritime and aviation shipping, low-carbon concrete, copper, steel, semiconductor manufacturing, and green hydrogen, with a September 27, 2024 deadline. This is a corporate procurement and innovation route, not a creator partnership format. Another post promotes Ad Net Zero Awards entries with deadlines of May 28 and August 6; this is an awards submission process, not a partnership route. Ask for an official partnership or sponsorship inquiry route; the posts do not provide one.

## Alternatives

- Kelly Hobson: Choose Kelly Hobson when the award the agency is running or entering has a freight, logistics or supply-chain emissions category — for example, entries claiming shipment-level carbon cuts or a greener carrier network. Hobson’s two posts focus on calculation methods. They set out the Greenhouse Gas Protocol’s proposed Scope 3 revisions (a 95% coverage requirement, disclosure of primary versus secondary data, new expectations for enabled and facilitated emissions) and identify ISO 14083 as the emerging methodology for calculating and reporting logistics emissions. Hobson’s conclusion — that providers able to supply verified primary transport emissions data aligned to ISO 14083 will hold a commercial advantage — gives a judge a standard-based way to test whether an entry’s figures are defensible rather than merely stated. Hobson also addresses logistics service providers directly, so an entry drive routed through them reaches operational carriers and forwarders rather than agency planners.
- Dan Brown: Choose Dan Brown for a campaign category concerning business travel or higher-education emissions, especially if the agency wants an entry drive that reaches sustainability teams inside universities and colleges. The RouteZero posts describe attending the UN Global Compact Network UK Annual Summit and the EAUC Annual Conference at Swansea University. They frame the buyer problem concretely: travel is usually a university’s largest part of the footprint, scattered across bookings, expenses, departments and policies. The challenge is turning data into decisions that work across estates, finance, procurement, staff and leadership. That sector framing is useful when entries come from institutions rather than brands, and Brown’s presence at those events gives the agency a route to announce a category where entrants already gather.
- Valentina Rappa: Choose Valentina Rappa when the award category rewards product-life extension — reuse, repair, refurbishment or remanufacturing — and the agency wants a judge who can interrogate embodied-carbon accounting. Their posts explain a specific accounting gap: manufacturing emissions are currently assigned entirely to a product’s first owner, even when it is reused or resold, so companies that keep products in circulation get no credit. The Ellen MacArthur Foundation has proposed amortising those emissions over the product’s expected lifetime. Rappa also maps the regulation that will shape such entries — the EU Circular Economy Act, the Ecodesign for Sustainable Products Regulation and its Digital Product Passports, with furniture expected in the first working plan, and the Corporate Sustainability Reporting Directive requiring 11,000 large companies to disclose circular economy performance. Rappa can test whether a circularity claim has a reporting structure behind it.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/