# Holden Glass

Holden Glass writes direct-response advertising and conversion copy, including user-generated-content scripts, landing pages, and lead-capture messaging. Their posts discuss work for DTC brands, software and cybersecurity companies, and information-product businesses.

- Profile: https://b2binfluencer.marketing/creators/holden-glass/
- LinkedIn: https://www.linkedin.com/in/holden-glass-401b5b213
- LinkedIn followers: 599
- Topics: ecommerce, agency-operations
- Based on 15 dated posts, latest 2026-09-23

## Summary

Holden Glass is most useful for direct-response and conversion copy, landing pages, lead capture, and funnel messaging.

- Best for: A B2B SaaS or information-product company wanting conversion copy and lead-capture help.
- Not for: Paid media planning, buying, or accountability for return on ad spend.
- Check first: Confirm recent results for similar landing pages, lead capture, or UGC scripts.

### Takeaways

- Copy should make the wrong buyer disqualify themselves.
- Use plain words and ask 'so what?' after every line.
- Gate downloads, then send non-salesy emails before sales content.

## Main ideas

- **Copy should make the wrong buyer disqualify themselves**: Glass treats unqualified buyers as a bigger risk than lost leads. A customer who was never a fit, they argue, may blame the product rather than the mismatch, post a bad review, and turn away the buyers a business actually wants. Their fix is in the messaging: write lines specific enough that the wrong person thinks, “oh, that's not me,” rather than leaving the filtering to a sales call or refund process. The same instinct applies to lead capture: gate a whitepaper, send a non-salesy email asking what problem the reader hoped to solve, offer a quiz, match later content to the answer, and move the most engaged readers into selling content only then.
- **Plain words and a “so what?” test on every line**: Glass says they audit landing pages almost automatically and names tech, software and cybersecurity as the worst offenders: they lean on words like “integrated” and “comprehensive” without making the value or the before-and-after state clear. Their remedy is deliberately mechanical: reach for a thesaurus, keep roughly 75% of words to one or two syllables, and ask “so what?” after each line. The same test can show whether a rewrite will actually change anything, using a real page in front of you.
- **When selling to men, frame the product as utility, not as a remedy for a weakness**: Glass draws on personal experience to argue that men often resist admitting they need outside help, even when nobody is watching, and that this changes how a pitch lands. The point is not that the audience is impossible to reach, but that the product should be presented as something functional — a utility — rather than as an answer to a vulnerability the buyer has to concede first. Glass names DTC health and wellness, info products and financial services as the categories most affected. They explicitly label this argument an unsourced personal observation.
- **Concentrate on a few high-ticket clients and automate the rest**: Glass pushes back on the assumption that being an agency owner or freelancer means carrying dozens of small clients and burning out for the sake of the identity. They describe an alternative: one or two clients at around $30,000 a month, with a real relationship and higher-quality delivery. In a separate post, Glass names the operating tools that make a small team viable: Slack or Discord for communication, Notion or Asana for project tracking, Apollo or Smartlead for scraping leads, Zapier for automations around booked calls, Manychat for comment-triggered DM lead magnets, and Whop or Fanbasis for collecting payments on info products and coaching.
- **Do not default to the most expensive product to protect average order value**: Glass warns DTC and ecommerce brands against recommending the premium item by default just to hold up average order value. The argument is about trust: the recommendation feels self-serving rather than helpful, and the buyer can tell. Recommend by need or use case instead, whether on product pages, in upsell flows or through a salesperson or chatbot at the point of choice.
- **Write UGC as video so hooks can be tested**: Glass says UGC works as social proof for essentially any brand and names UGC review scripts for DTC wellness among their favourite ad formats, alongside info products. The more useful claim is about format, not script: screenshots do a similar job, but video lets a brand split test hooks, which Glass calls the money makers. For a campaign aimed at CFOs, that means creative testing is built into the deliverable instead of being added after the first batch underperforms.

## Work to read

- [Why you should let some prospects walk away](https://www.linkedin.com/posts/holden-glass-401b5b213_you-disqualify-prospects-so-unqualified-buyers-activity-7473511266335215616-aB3Y)
- [The landing-page pass: cut the jargon, then ask "so what?"](https://www.linkedin.com/posts/holden-glass-401b5b213_a-lot-of-you-are-failing-at-making-your-websites-activity-7421990391224258560-PQ2K)
- [Gate the download, then earn the right to sell](https://www.linkedin.com/posts/holden-glass-401b5b213_so-many-software-companies-cybersecurity-activity-7440084444171952129-8Ptm)
- [Selling to people who will not admit they have a problem](https://www.linkedin.com/posts/holden-glass-401b5b213_cool-behavioral-and-psychological-observation-activity-7497714378008387585-9rsS)
- [UGC review scripts and why video beats screenshots](https://www.linkedin.com/posts/holden-glass-401b5b213_every-brand-on-planet-earth-benefits-from-activity-7422024363333468160-lP4J)
- [The software stack for running an agency](https://www.linkedin.com/posts/holden-glass-401b5b213_ive-worked-for-6-agencies-so-far-in-my-career-activity-7447067074809516034-fgS6)

## Partnerships

The nine LinkedIn posts do not present a published partnership program: there is no media kit, sponsorship tier, rate card, stated deliverable list, or sponsorship and brand-collaboration inquiry address. Instead, they show client-service work. Holden Glass writes ad scripts, landing-page copy, lead-capture sequences, and funnel messaging for brands, and describes writing for DTC, wellness, software, cybersecurity, and information-product clients. One post describes the internal software stack agencies and agency owners use to run client work—a description of service operations, not an offer to sponsors. Buyers should approach this as an individually negotiated service relationship, not a listed advertising product with fixed formats and posted terms. Ask directly whether they accept sponsorships or paid placements, and request terms, deliverables, and an inquiry route; none are provided in the posts.

## Alternatives

- Devin Marble: Choose Devin Marble when the campaign's hard part is explaining a technical enterprise product to the people who sign off on it, rather than trimming a finished page. The two posts work at category level: naming a group of devices as first-person computing, putting a number on the market (roughly 2.7 billion people who work without a desk), explaining why the previous device generation got bought and then used as an expensive teleprompter, and making manageability the reason IT approves a rollout. A B2B company selling field-service, wearables, or industrial hardware to operations and IT buyers gets the argument that survives procurement review before any page copy is written. The posts also contain a working lead-capture device: a comment trigger that trades a research paper for engagement, which is the same gate-and-follow-up problem a lead-generation campaign faces.
- Aaron Pascua: Choose Aaron Pascua when the lead-quality problem lives after the click. One post describes the leak precisely: with a handful of clients, a stack of task tools, spreadsheets, and documents held deadlines but not accountability, and every lookup cost two to five minutes of hunting across tools, folders, and tabs; at eight clients, deals went cold because nobody followed up and work got done twice. The replacement is a single workspace with tasks, a library, a calendar, and then dashboards for sales CRM, marketing calendar, operations and procedures, finance, contracts, and executive goals, with templates and automations on top. For a brief about tightening a lead-capture path and raising the quality of incoming leads, that is the layer where funnels often fail: a good lead that arrives and dies in a messy stack is indistinguishable from a bad one. The second post also shows the commercial shape, if the buyer would rather purchase a system than a writing engagement.
- Syeda Nida Shakeel: Choose Syeda Nida Shakeel when the funnel is consumer ecommerce, specifically skincare and beauty. The posts describe the work: narrowing a general portfolio down to one category, then researching brands, reading customer reviews, analysing competitors, and studying product positioning, landing pages, product pages, emails, and ads so the writing matches how those customers compare and buy. The argument is concrete — a headline changes attention, a product description changes understanding, and the right message decides whether someone keeps scrolling or stops to consider the product. A skincare or beauty DTC brand asking for a page rewrite, a tighter capture step, and higher-quality leads gets someone already working inside the same buyer vocabulary, which is where this category focus diverges most from the software and information-product material.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/