# Hayan Khan Hayan Khan is a conversion-rate optimization designer who shares advice on improving Shopify stores. The posts focus on making product pages and store navigation answer shoppers’ questions and build confidence to buy. - Profile: https://b2binfluencer.marketing/creators/hayan-khan/ - LinkedIn: https://www.linkedin.com/in/hayan-khan-a34049405 - LinkedIn followers: 145 - Topics: artificial-intelligence, ecommerce, ux, shopify, conversion-rate-optimization - Based on 11 dated posts, latest 2026-10-08 ## Summary Hayan Khan is most useful for diagnosing Shopify conversion problems and suggesting practical product page and navigation fixes. - Best for: A Shopify brand wanting evidence led CRO help for product pages or navigation. - Not for: A fashion or lifestyle sponsored video series needing reach and published rates. - Check first: Ask for underlying data on reported results and whether Khan accepts paid sponsorships. ### Takeaways - Trace the promise from ad to landing page to product page. - When a page explains but does not convince, the problem is proof, not information. - One post reports conversion rising from 1.8% to 5.8% and revenue from $18,000 to $58,000. ## Main ideas - **A polished page isn’t automatically persuasive**: Hayan Khan contrasts a polished AI-generated ecommerce design with a redesign built around the questions shoppers need answered before buying. The original leaned on brand messaging, visual appeal and general product storytelling. The redesign led with a clear benefit, addressed purchase objections, added reasons to believe and followed a deliberate sequence: problem, solution, benefits, proof, product, purchase. - **When a page explains but doesn’t convince, the problem is proof, not information**: Hayan Khan describes a recurring gap between understanding and belief. A page can explain what a product does but still fail to answer why a skeptical customer should believe it will work for them. They call this uncertainty rather than confusion, and argue that more information does not always increase conversion. The fix: provide reasons to believe, tied to the claims that matter most. - **Trace the promise from ad to landing page to product page**: Hayan Khan treats message-match as part of conversion work. A store can have strong photography, reviews, benefits and calls to action and still lose sales if customers have to mentally connect the ad promise to the product page. To diagnose the gap, read the ad, landing page and product page in sequence and find where the connection breaks. - **Navigation should use the customer’s language for their problem**: Hayan Khan argues that menus built around a store’s product categories can leave shoppers translating. Organising products around customer concerns helps shoppers connect a problem to a product before they reach the product page. Start by reading reviews and support messages, then compare how customers describe what they want to solve with the language in the menu. - **AI-referred shoppers make the product page the first impression**: Hayan Khan argues that AI assistants now compare products, filter options and recommend a shortlist, so shoppers may click directly to a product page rather than a homepage or collection page. That shifts the page’s job from persuading to verifying the recommendation. It must show why shoppers should believe the recommendation is right for them. - **Diagnose where customers are working too hard before redesigning**: Across the posts, Hayan Khan’s priority is to locate the problem before changing the page. “Let’s redesign the page” is often the wrong starting question. Better questions include where money is being left on the table, what customers expected to find, how quickly the store delivered it, and what would make a skeptical customer confident enough to buy. ## Work to read - [The AI-generated design looked polished](https://www.linkedin.com/posts/hayan-khan-a34049405_the-ai-generated-design-looked-polished-activity-7509280733023346688-nJTR) - [Your homepage might not be the first impression anymore](https://www.linkedin.com/posts/hayan-khan-a34049405_your-homepage-might-not-be-the-first-impression-activity-7510733943403360256-06KW) - [Your Shopify menu makes perfect sense to the people who built it](https://www.linkedin.com/posts/hayan-khan-a34049405_your-shopify-menu-makes-perfect-sense-to-activity-7511093100241518592-ZO2p) - [A Shopify store owner told me: We're getting sales, but I feel like we're leaving money on the table](https://www.linkedin.com/posts/hayan-khan-a34049405_a-shopify-store-owner-told-me-were-getting-activity-7511817789180112896-leQ6) - [A Shopify store owner told me: People understand the product. They just don't seem convinced enough to buy.](https://www.linkedin.com/posts/hayan-khan-a34049405_a-shopify-store-owner-told-me-people-understand-activity-7513976770681876480-k_Gs) ## Brand relationships - **Liquid Plus** (disclosed_partnership) - **Wuffes** (mention) ## Partnerships Hayan Khan’s five posts are all CRO commentary: worked examples of Shopify product pages and store navigation, plus one redesigned supplement page with before-and-after conversion figures. None is sponsored or carries a partner disclosure or affiliate note; none states rates, deliverable types, exclusivity terms, or turnaround expectations. They write as a CRO designer advising store owners, with client anecdotes including a Shopify owner who felt they were “leaving money on the table” and a product page that explained the product but gave shoppers too few reasons to believe it. The posts suggest consulting or design work rather than paid content placements, but don’t confirm how a brand can commission them, what a collaboration would include, or what it would cost. Ask directly through the LinkedIn profile whether they accept sponsorships and, if so, what a collaboration entails and costs; the engagement may be consulting or design work rather than a sponsored post. ## Alternatives - Nazmul Hassan joy: Choose Nazmul Hassan joy when the campaign problem sits upstream of the product page: Meta ad account structure, profitable scaling, or a full Shopify theme and store-design setup. Their posts show a concrete paid-acquisition method: separate proven winners from tests, use broad targeting with creative diversity, give retargeting its own role, and scale only after proving the economics. One post reports $19,391.77 in spend producing $225,526.60 in purchase value and 1,071 purchases at 13.21x average ROAS. Another covers women's boutique Shopify design, theme customization, product discovery, and mobile checks. For the same buyer task, this is the stronger pick if the brand needs a broader paid-media and store-design system rather than a focused PDP conversion diagnosis. - Jitendra kumar: Choose Jitendra kumar when the buyer task is a general CRO assessment or a lead-generation website rather than a Shopify product page. Their posts offer a readable diagnostic checklist for sites that get traffic but few leads: message clarity, easy calls to action, trust signals, friction, mobile usability, and intent match between ad and landing page. Another post explains CRO basics, A/B testing, key pages, and tools such as analytics and session-recording software. For a service business, a B2B lead site, or a team that needs an introductory CRO framework, this breadth is useful. - Sarmin Sultana: Choose Sarmin Sultana when the campaign needs hands-on Shopify design or theme implementation, or a Canva-to-Shopify asset workflow. Their posts show direct testing of Canva integration with a Shopify test store—editing product images in Canva and sending them back—and a client story about a Shopify redesign and value-based pricing. For a brand whose bottleneck is visual production, theme customization, or asset workflow, this is closer to the work than a diagnostic CRO engagement. --- AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/