# Hadiya Nuriddin

Hadiya Nuriddin works in learning and development, instructional design, consulting, and storytelling. Nuriddin's work focuses on quality management in learning programs and practical tools for developing storytelling skills.

- Profile: https://b2binfluencer.marketing/creators/hadiya-nuriddin/
- LinkedIn: https://www.linkedin.com/in/hadiyanuriddin
- LinkedIn followers: 8,858
- Topics: learning-and-development
- Based on 11 dated posts, latest 2026-10-07

## Summary

Hadiya Nuriddin is most useful for learning quality diagnosis and practical storytelling skill development.

- Best for: A corporate learning and development team that needs to diagnose why a training curriculum is underperforming.
- Not for: A consumer meal-kit brand seeking broad awareness among busy families through lifestyle storytelling.
- Check first: Confirm current post-level engagement, audience demographics, comparable campaign results, and sponsorship formats and pricing.

### Takeaways

- They say a failing course is usually an upstream quality problem, not the first complaint.
- They treat writing as part of design, not a separate assumed instructional designer skill.
- They say storytelling takes practice, including delivery, and is not about inserting stories into courses.

## Main ideas

- **A failing course is usually an upstream quality problem, not the complaint you hear first**: Hadiya Nuriddin treats a bad course rating as the opening of an investigation, not the problem itself. Low ratings, content errors, and "this isn't how I would have designed it" are symptoms; the cause generally sits earlier in the process, before final review. Their method is to reject the first explanation and work back to the structural decision that produced the failure. As they put it, stop wallowing in symptoms and find the problem, which is usually right in front of you if you are willing to see it.
- **Writing is part of design, not a separate skill instructional designers are assumed to have**: Nuriddin argues that people take for granted that if you can design a course, you can write one, even though writing and design are distinct capabilities. Writing, in their view, shows that a designer understands the audience's context and the result the material is meant to produce. They say good writing is often treated as essential to instructional design, but to them, writing is design. Their book addresses the gap between the two skills and was built with practitioners and writers rather than as a solo guide.
- **Take the learner's side, and judge a revision by what it does for them**: This priority underpins Nuriddin's work on quality and writing. In their words, in the learning quality business, the only side they are on is the learner's. In practice, that means assessing quality decisions by their effect on the learner, not by internal preference, level-one evaluation data, or whether the course matches how a designer would have built it.
- **Storytelling takes practice, including delivery — and it is not about inserting stories into courses**: As Nuriddin's attention shifted toward quality management, they wanted a separate home for their storytelling work, distinct from another course or presentation. The result is a set of self-guided tools for people to use whenever they want to strengthen their storytelling skills. They are explicit that the focus is not on designing stories into courses. Delivery — actually telling a story aloud — is the part few people want to discuss, they argue, but it still needs practice.
- **Put accumulated experience to the test in an unscripted format**: Nuriddin treats years spent in instructional design, consulting, freelancing, storytelling, and L&D as something to test rather than summarize. Their short-form series takes one open-ended question at a time, drawn at random from an envelope, and answers it on the spot, without a script or preparation. The format makes the case that experience can carry an answer without rehearsal.

## Work to read

- [Quality Management in Learning & Development (Book)](https://www.linkedin.com/posts/hadiyanuriddin_devlearn-devlearn2026-activity-7512860494827814912-_sz_)
- [The Language of Learning (Book)](https://www.linkedin.com/posts/hadiyanuriddin_here-are-my-thoughts-on-articulat-activity-7505691404686372865-STy7)
- [Writing IS Design: Thoughts on Instructional Writing](https://www.linkedin.com/posts/hadiyanuriddin_its-here-and-taller-and-heavier-than-i-activity-7510383698010234880-JeMu)
- [Storytelling Tools Beta: Interactive Apps](https://www.linkedin.com/posts/hadiyanuriddin_as-i-focus-more-on-quality-management-i-activity-7506360590316154881-3zUt)
- [Think Headlight: Open-ended Q&A Video Series](https://www.linkedin.com/posts/hadiyanuriddin_ive-spent-many-years-working-in-instructional-activity-7508142720192843776-S_FU)

## Brand relationships

- **The Story Toolkit** (owned_business)
- **DevLearn** (mention)

## Partnerships

Hadiya Nuriddin's public professional presence focuses entirely on their own body of work: books on Quality Management in Learning & Development and instructional design, proprietary storytelling digital tools, and speaking engagements at industry events like DevLearn. Their posts don't specify official commercial partnerships, sponsorship policies, or existing partner programs; buyers should ask about available partnership formats and operational requirements.

## Alternatives

- Lauren Taylor: Choose Taylor when the failing course is really a demand problem: funded places stay empty, enquiries arrive late and the provider only recruits when a start date is near. Taylor's posts describe a year-round learner-recruitment system: build a pipeline of prospective learners before you need them, respond while interest is high, show real outcomes instead of course information, stay visible every week and run a dedicated process that generates enquiries rather than relying on a handful near intake. If low ratings and uneven completion trace back to the wrong people being enrolled or too few of them, Taylor addresses that side of the task. The posts state that The Skills Angels recruited over 2,700 learners for UK training providers in a year.
- Monica M W Russell M.Ed.: Choose Russell when the need is a learning-science and design-craft rebuild rather than a quality audit. Russell's posts work through the chain a course redesign usually needs: start with the person and their context; treat motivation, emotion, identity, habits and environment as suspects when people do not act on correct information; then apply what is known about working memory, retrieval, practice, connections, cognitive load and spaced repetition. Russell also frames the trade as an investigation with exhibits — the human, the motive, the brain, the design, the definition of done, the craft, the meaning — which maps well to a team deciding what learners must actually do and whether a course is even the right answer. The AI post adds a second useful angle: every few years a new tool is said to replace the people who make learning, and the ones that last solve a real learning problem rather than claiming to do everything.
- Sharron Crawford Corle: Choose Corle when the struggling course is a symptom of an overloaded portfolio and the real decision is strategic. Corle's posts argue that L&D is good at adding — a new need produces a webinar, a new initiative produces resources, a gap produces training — and that everything kept carries a tail of communication, maintenance, updating, support, evaluation and eventual retirement. The proposed discipline is subtraction, sorted into four decisions: protect what works, improve what matters but underperforms, combine duplicate solutions and retire what has outlived its need. The question shifts from "what should we add next year?" to "what have we earned the right to stop doing?" Corle's leadership post adds a second fit: what AI changes about leadership development, and why judgment, listening and developing others become more visible as AI handles more of the surrounding work.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/