# Greg Zakowicz

Greg Zakowicz writes and speaks about ecommerce marketing, including post-purchase email and retail trends such as agentic commerce.

- Profile: https://b2binfluencer.marketing/creators/greg-zakowicz/
- LinkedIn: https://www.linkedin.com/in/gregzakowicz
- LinkedIn followers: 2,728
- YouTube: https://www.youtube.com/channel/UCrWYmNmjFgSBVeHMeV_WKJQ
- Topics: artificial-intelligence, ecommerce, email-marketing, agentic-commerce
- Based on 11 dated posts, latest 2026-10-07

## Summary

They are most useful for brief-driven commentary and speaking on post-purchase email and agentic commerce.

- Best for: B2B ecommerce email platforms seeking a speaker or content partner on post-purchase and agentic commerce.
- Not for: Consumer brands or large retailers wanting paid multi-channel sponsorship with guaranteed impressions and a rate card.
- Check first: Confirm audience composition with registration or attendance figures or a survey covering job function.

### Takeaways

- Consumer surveys probably understate how quickly shoppers will hand research to AI agents.
- Summer is becoming a second holiday shopping season, and the retail calendar is being redrawn.
- Post-purchase email is a lifecycle stage worth its own conversation for DTC operators.

## Main ideas

- **Consumer surveys probably understate how quickly shoppers will hand research to AI agents**: Greg Zakowicz treats agentic commerce as an area where merchant preparation lags consumer willingness. When sharing an American Express playbook for businesses preparing for agentic commerce, they pass along the Amex Trendex figures and then explicitly disagree with how modest they look, rather than repeating the vendor framing. The implication is that brands should not read low-single-digit-style adoption numbers as a reason to wait.
- **Summer is becoming a second holiday shopping season, and the retail calendar is being redrawn**: Greg Zakowicz argues that the seasonal shopping map is shifting: summer promotional events now carry holiday-scale weight, and retailers keep creating new calendar moments rather than competing only in November and December. The argument is backed by a claim about track record — that they made the same point on a podcast more than a year before the industry analysis caught up — which is the kind of assertion a reader can check against the linked episode.
- **Post-purchase email is a lifecycle stage worth its own conversation for DTC operators**: Among the topics Greg Zakowicz names directly, post-purchase email marketing is the most specific and the only one tied to a stated speaking engagement. The post is built to start a conversation with working operators rather than to broadcast a link roundup, which suggests the interest is practical and audience-facing.
- **A repeatable habit: brief-driven commentary that ends with a question to readers**: The posts follow a consistent pattern rather than a single polished essay — pull one current ecommerce or retail item, link out to the brief, report, or podcast behind it, add a short judgment, and invite reaction. Greg Zakowicz also refers to "this week's brief," indicating a recurring publishing rhythm rather than one-off posting. This matters for understanding the ideas, because the positions often surface first as a prompt for readers to argue with.

## Work to read

- [American Express playbook for agentic commerce, with a caveat](https://www.linkedin.com/posts/gregzakowicz_navigating-the-shift-to-agentic-commerce-activity-7513582182905561088-pml3)
- [Post-purchase email marketing talk at Ecom Elevated](https://www.linkedin.com/posts/gregzakowicz_emailmarketing-dtc-slc-activity-7494429060945604608-b-vx)
- [Prime Day recap and a claimed earlier prediction](https://www.linkedin.com/posts/gregzakowicz_ecommerce-retail-primeday-activity-7478417310635028481-St9c)
- [A weekly brief mentioning Google's Universal Cart](https://www.linkedin.com/posts/gregzakowicz_google-universal-cart-amazon-agentic-ads-activity-7475979340028182529-JndJ)
- [Back-to-school shopping, value, and a question about Amazon](https://www.linkedin.com/posts/gregzakowicz_ecommerce-retail-backtoschool-activity-7478106750995398658-mj_X)

## Brand relationships

- **Ecom Elevated** (disclosed_partnership)
- **WordPress Plugin A to Z** (mention)

## Partnerships

The material reviewed for this section contains no sponsor policy, media kit, rate card, disclosed sponsorship example, or partnership inquiry route, so no partnership format is asserted here. What the posts do show is public activity a brand conversation could reasonably start from. Zakowicz spoke at Ecom Elevated on 24 August about post-purchase email marketing and invited direct-to-consumer operators in the Salt Lake City area to attend. They also appeared on the WordPress Plugin A to Z podcast to discuss summer shopping seasonality, and a recurring weekly brief is referenced in one post that includes a story about Google's Universal Cart in which they were mentioned. Those are appearances and editorial output, not documented brand sponsorships, so the terms that decide a buyer's plan, such as deliverables, fees, exclusivity, approval steps, disclosure practice, and scheduling, cannot be stated from this evidence. A brand assessing Zakowicz as a webinar or content partner should treat format, compensation, and timing as open questions to confirm directly and should ask for a current partnership page or media kit. This section needs revision if an official partnership or sponsor page becomes available.

## Alternatives

- Jill Willard: Choose Jill Willard when the brief leans toward the agentic-commerce half and the buyer needs someone who argues about trust and payment rails rather than post-purchase email mechanics. Willard's two posts both build the same case: that agentic commerce has a trust problem, not a user-experience problem, and that liability protection is what unlocks consumer spending. One post walks the history from cards before the 1970s through the Fair Credit Billing Act, zero-liability policies, ecommerce fraud, and tokenization, then contrasts how Visa, Mastercard, and American Express are positioning themselves, concluding that if an agent spends on their behalf, consumers will reach for the card with the stronger protection story. The other post frames agentic commerce as feeling like 1999 ecommerce, drawing the line that ecommerce had to build trust in the channel while agentic commerce has to build trust in the actor, and that the winners will build the trust layer rather than the checkout. For a webinar segment about whether shoppers will delegate purchasing to an agent, that is a sharper point of view than a summary of adoption statistics, and it pairs with the Amex playbook discussion already in the fit section without repeating it.
- Jonathan McGraw: Choose Jonathan McGraw when the campaign decision shifts from email toward marketplace and retail-media measurement, or when the audience is Amazon sellers and marketplace teams rather than email marketers. McGraw's Prime Day post is built on the agency's own client portfolio: product detail page views declined while conversion, orders, and return on ad spend improved, which McGraw reads as a signal that comparison and product research are happening before shoppers reach Amazon rather than as noise. That post pulls in Adobe's finding that Prime Day traffic from AI sources rose 89% year over year and converted 40% better, and Salesforce's data that half of shoppers now use an AI assistant somewhere in the buying journey, then asks how much of the purchase decision was won before the shopper ever reached the product page. The TikTok Shop post makes a similar cross-channel argument: creator discovery, paid amplification, research on Amazon, and the purchase closing in a marketplace, supported by a GlobalData study and a SmartScout analysis of the top 10,000 Amazon brands. For a session about where demand is created versus where it converts, McGraw brings portfolio data and attribution reasoning that Greg Zakowicz's posts do not contain.
- Charles Rono: Choose Charles Rono when the platform wants a practitioner who can show the actual build rather than comment on where the industry is heading, and when the target audience includes smaller ecommerce merchants or agencies rather than large DTC operators. Rono's abandoned-cart post is a working summary of how the flow gets assembled: that it is usually one of the first flows to build unless the client has other priorities, that Klaviyo can pull the product name, price, image, and quantity from Shopify into the email, that offers and calls to action should point to a single action, and that the emails do not need heavy styling because the same template can be reused with new copy. That is the kind of concrete implementation detail a platform can put in front of operators to demonstrate the product in use, and it maps directly onto the post-purchase email half of the brief. The other post states the service offer plainly and lists what an email program is supposed to deliver: abandoned cart, welcome, and post-purchase flows, better open and click rates through copy and segmentation, repeat purchases, and automated campaigns.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/