# Gemma Murphy

Gemma Murphy helps small businesses improve their systems for managing enquiries, following up leads and automating routine work, so owners can spend less time on manual tasks.

- Profile: https://b2binfluencer.marketing/creators/gemma-murphy/
- LinkedIn: https://www.linkedin.com/in/gemma-murphy82
- LinkedIn followers: 9,084
- Topics: business-automation
- Based on 11 dated posts, latest 2026-10-08

## Summary

Gemma Murphy is most useful for practical small business systems content on enquiries, follow-up and automation.

- Best for: CRM or job-management software vendors selling to trade and home-services businesses of roughly 5 to 50 staff.
- Not for: Enterprise operations or revenue-platform vendors seeking executive thought leadership on scaling, benchmarking and procurement.
- Check first: Confirm audience breakdown, recent reach, engagement, and how the quiz score threshold was established.

### Takeaways

- Trades often lose enquiries because they arrive through seven channels with no shared follow-up.
- A tracker can record source, quote, follow-up status, and whether job was won or lost.
- Murphy advises automate, delegate, eliminate before hiring or buying software.

## Main ideas

- **The leak is in follow-up, not lead volume**: Murphy's central argument is that service businesses lose work they have already attracted. Enquiries arrive from a website, Facebook, WhatsApp, phone, email, referrals and a Google Business Profile; without a shared follow-up process, they go cold. The fix is procedural, not technological: put every enquiry in one place and track what happens to it. Murphy lists the fields — name, contact details, job type, source, date enquired, whether a quote was sent, whether it was followed up, and whether the job was booked or lost — and says the tracker could be a Kanban board, a CRM, or their own BusinessOS. The point is that knowing where everything stands, rather than keeping it in your head, gives owners more time and helps them earn more.
- **Fix the system before you go looking for more enquiries**: Murphy argues that many owners would buckle under more demand because response, storage and hand-off systems are not in place. The Business Stress Test turns that into a seven-question self-assessment, scored one point per yes: whether a new lead gets an automated welcome or value email within five minutes; whether every lead sits in one CRM; whether leads not followed up within 48 hours are visible at a glance; whether the website pre-qualifies people; whether a 2 a.m. visitor can get something of value without the owner waking up; whether a yes automatically triggers an invoice and onboarding; and whether the Google Business Profile is current. Their conclusion: a score below three means the business has a system problem, not an enquiry problem. Sending more enquiries into a broken process wastes time and effort.
- **Automate, delegate, eliminate — review the work before hiring or buying software**: Murphy's method for recovering time starts with three questions about existing work: can I automate this, can I delegate this, can I eliminate this? Automate repetitive tasks — chasing appointments, sending reminders, following up enquiries, requesting missing information, sending the same message repeatedly, and tracking where each lead is up to. Delegate work someone else can do with a clear process — updating the CRM, uploading content, checking forms, basic admin, and client onboarding. Eliminate extra steps, duplicated messages and tasks kept only because they have always been done that way. Their warning: review the work before hiring, buying more software or squeezing more hours out of the day. In Murphy's account, growth usually starts here, not with greater effort.
- **Efficiency is the means; freedom and switching off are the point**: Murphy's personal post explains why the systems advice exists. The aim was never the tools themselves, but creating freedom and the life they wanted to live: running a business around a young child, then using autoresponders, a CRM, a calendar and Zapier to hold the business together, and later applying the same streamlining to clients. They now describe their work as strategy behind the business: helping owners use their time efficiently so they can switch off at the end of the day, while making every sales conversation useful, efficient and still personal. The focus on recovering time sits alongside stopping money from being left on the table, so the advice favours removing work over adding activity.
- **Murphy also sells the fix**: The advice comes with a commercial offer: the trades post invites readers to send a direct message for a checklist, the stress-test post presents systems as a necessity, and BusinessOS appears as one tracker option. The posts do not state whether any of these recommendations involve a paid brand relationship; ask for disclosure before relying on them as neutral tool recommendations.

## Work to read

- [The biggest leak for trades is often not a lack of leads](https://www.linkedin.com/posts/gemma-murphy82_the-biggest-leak-for-trades-is-often-not-activity-7477693294085492737-IJZi)
- [Most business owners don’t need to work harder](https://www.linkedin.com/posts/gemma-murphy82_most-business-owners-dont-need-to-work-harder-activity-7463258803292065795-Oy3a)
- [The Business Stress Test — take the quiz](https://www.linkedin.com/posts/gemma-murphy82_the-business-stress-test-take-the-quiz-activity-7426974149236932608-wxuZ)
- [Why do you do what you do?](https://www.linkedin.com/posts/gemma-murphy82_why-do-you-do-what-you-do-is-there-some-activity-7432440201366487040-01K9)

## Brand relationships

- **BusinessOS** (owned_business)
- **Zapier** (mention)

## Partnerships

The five LinkedIn posts describe no partnership formats. Murphy writes about business systems, lead follow-up and automation, and offers a checklist by direct message; the only product they name as their own is BusinessOS. The posts include no sponsor policy, media kit, rate card, deliverable specifications or disclosed third-party partnership. Ask them for partnership options, pricing, deliverable specifications and disclosure practices.

## Alternatives

- Saikat Sarkar: Choose Saikat Sarkar over Gemma Murphy when the collaboration should focus on deciding what to fix rather than running an enquiry desk. The two posts make Murphy's point from the opposite direction: adding a tool — AI, automation, CRM, ads, SEO or another platform — before locating the bottleneck does not work. An AI funnel can book thirty sales calls while twenty are poor-fit, six never show and four do not understand the offer. Saikat Sarkar also specifies what to measure instead: qualified conversations, show-up rate, customer fit and actual enquiries, rather than clicks, followers or booked calls. For a vendor judged on lead quality rather than volume, or one selling to businesses that already own a CRM but are not using it, that framing sits closer to the sale than a tracker template.
- Alex Chan: Choose Alex Chan when the vendor needs numbers and a demand-generation story rather than an audit framework. Both posts are campaign case studies with results: a commercial printing business that had grown on referrals for twenty years, where a paid media build from first principles, a lead-gen video shoot and systematic creative testing produced over 300 qualified leads in the first 30 days at a cost per lead below $10; and a Singapore loan marketplace where creative rebuilt around borrower concerns, funnel-wide A/B tests and qualified-lead signals fed back into Meta and Google cut cost per qualified lead by 45% and raised new clients by 114%. A vendor looking to show measurable pipeline movement for an SME has a closer match here than with a self-assessment quiz.
- James Wilkinson: Choose James Wilkinson when the buyer is a golf club or a similar membership organisation and the sticking point is CRM adoption rather than enquiry capture. James Wilkinson writes as the operator who builds the software and sits with the team using it. One post explains stopping in-house website development for clubs because the margins never worked, then building bespoke club sites with AI tooling that connect to Capture CRM and an AI concierge, with a CMS a club can update by prompt instead of waiting on a developer. The other is about why a CRM switch stalls — the fear of trying something new and the learning curve — and names the client team and the training material built to soften the change. A vendor whose real obstacle is implementation and staff adoption, or one selling into clubs, has a sharper fit with someone who discusses that openly.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/