# Frederick Lansky

Frederick Lansky is a fractional CMO who focuses on ecommerce growth, conversion improvements, and measuring marketing by its effect on sales. Lansky's posts discuss practical fixes such as checkout speed, email flows, and tracking whether advertising leads to transactions.

- Profile: https://b2binfluencer.marketing/creators/frederick-lansky/
- LinkedIn: https://www.linkedin.com/in/fredlansky
- LinkedIn followers: 1,209
- Topics: ecommerce, email-marketing, marketing-measurement, ecommerce-growth
- Based on 11 dated posts, latest 2026-10-09

## Summary

Fractional CMO for ecommerce growth, conversion fixes, and judging marketing by sales.

- Best for: DTC ecommerce brands around $3M to $10M on Shopify with flat growth.
- Not for: Paid placements, sponsorships, or reach campaigns needing audience demographics and rate cards.
- Check first: Confirm availability, rates, and recent results from comparable conversion or retention work.

### Takeaways

- Paused paid search after 12.1M impressions and 24,597 clicks produced no extra transactions.
- Maps click-through rose 15% in a quarter, attributed to seven figures in added revenue.
- Check checkout steps, mobile load times, and welcome, abandoned-cart, and post-purchase emails before ad spend.

## Main ideas

- **Judge marketing by transactions, not dashboards**: Lansky’s core position: a channel earns its budget only when it shows up where the business actually gets paid. Impressions, clicks and agency dashboards matter less than the revenue event. Their method is to define that event first, instrument it, then hold every channel to it. For a Shopify store, they reduce the test to a question a founder can ask an agency: which clicks turned into orders you wouldn’t have gotten anyway?
- **Fix checkout before funding the next campaign**: Lansky argues that fixing checkout usually makes more money than the next campaign, and that most brands above $3M skip it because it’s boring. When growth slows, the reflex is to increase the ad budget or hire a new agency; the cheapest money is usually in funnel friction and stale automation deferred quarter after quarter. They offer a short, checkable list instead of general growth advice.
- **Own the email list and its flows**: Lansky treats list building and lifecycle email as revenue channels a brand controls, not add-ons to a paid media plan. They return to the same failure pattern: money goes to automation and design while assets that compound—the list, the flows and the site itself—go unbuilt or unmaintained.
- **For multi-location businesses, treat each location as its own listing**: For businesses with physical locations, Lansky says the key question is where customers actually find them—which may not be the channel the marketing plan assumes. Their method is to run local listings as a tested program with a control group, measuring location revenue rather than listing metrics alone.
- **Use AI for execution, not strategy**: Lansky argues that a model that agrees with whatever it’s given can’t help with the strategic challenge of choosing which of ten reasonable options is wrong for a particular business. They don’t dismiss the tools—they use them for first drafts and busywork—but distinguish execution from judgment. For strategic advice, they say, qualification comes from having owned a P&L and lived with the decision.
- **Publishes a monthly newsletter for ecommerce founders and operators**: Several posts direct readers to Common Sense Conversion, which Lansky describes as a monthly write-up on the unglamorous work that makes ecommerce brands money and the hard truths about ecommerce growth. It’s the stated home for the positions above, including the checklist they’d apply before a brand spends agency-sized budgets.

## Work to read

- [Pausing paid search after 12.1M impressions](https://www.linkedin.com/posts/fredlansky_we-paused-paid-search-after-121m-impressions-activity-7513112923901341696-C86v)
- [Fixing checkout before the next campaign](https://www.linkedin.com/posts/fredlansky_fixing-your-checkout-usually-makes-more-money-activity-7511053936326500353-NgS9)
- [Agency spend without list building](https://www.linkedin.com/posts/fredlansky_one-brand-was-paying-an-agency-30k-for-an-activity-7511053333311242240-Rxk9)
- [Using AI for execution, not strategy](https://www.linkedin.com/posts/fredlansky_ask-ai-if-your-strategy-is-good-and-itll-activity-7513040364669272064-JqM6)
- [Describing the fractional CMO engagement](https://www.linkedin.com/posts/fredlansky_here-is-one-recent-review-of-a-client-i-just-activity-7500661437229453312-7KLe)

## Brand relationships

- **Common Sense Conversion** (owned_business)
- **iChess.net** (mention)

## Partnerships

Frederick Lansky's posts describe service-based commercial relationships, not sponsorships, affiliate arrangements, sponsored posts, or a media kit. They work as a fractional CMO for large ecommerce brands, take on a small number of clients at a time, and use a free 45-minute growth consult as the entry step. Another recurring channel is a monthly newsletter, Common Sense Conversion, where readers are asked to subscribe; no advertising or sponsorship terms are published for it. For buyers, the practical route is a consulting engagement rather than a paid placement. Ask about pricing, availability, and scope, which the posts do not specify.

## Alternatives

- Raymond C.: Choose Raymond C. when flat revenue stems from the email and SMS programme, not the whole funnel. Both posts focus on these failures. In one, a brand switched email vendors and every image in every live flow — welcome, abandoned cart, post-purchase — went blank. The images stayed that way for a month, until a customer wrote in about an empty receipt. The old vendor had hosted them on its own server and took them down when the brand left. In the other, a brand returned to Klaviyo after nearly a year of sending straight out of Shopify, with no recent engagement to build on. Raymond C. pulled the Shopify open data, split the list between people who had opened at least twice in the last three months and everyone else, then ran a 25% random sample and tracked the groups separately: repeat openers landed around 50%, everyone else around 10%, and the blended rate near 40%. The decision not to raise the sample to 50% or 75% to reactivate faster was deliberate: more low-engagement addresses in the send drag down the average. The post links a blend sliding into the low 30s to slipping Google Postmaster reputation on the domain, explicitly as a read rather than a rule. The plan is a 6-to-10-campaign sampling window, after which responders are pulled back and the rest suppressed. This is the right specialist for a broken or dormant lifecycle programme, a vendor migration, or sending health that is capping everything else.
- Shahria Naz: Choose Shahria Naz when the tools are not built properly or the store needs to be built or rebuilt. The posts describe end-to-end Klaviyo implementation: flows, welcome and abandoned-cart automation, segmentation and targeting, campaign setup, sign-up forms, email design and copy, and account optimization. The argument is that a good campaign brings results, but a well-implemented account does more: flows, segmentation, forms, campaigns, and journeys pay off when they work together, reaching the right customer at the right time rather than simply making the email look good. The second post covers a WordPress and WooCommerce e-commerce build, with a custom Elementor layout, mobile-first design, responsiveness, and SEO. A brand whose Klaviyo account was set up once and never restructured, or whose WooCommerce store is on a theme nobody can maintain, gets a specific builder rather than an abstract review.
- MAHI UDDIN AHMED: Choose MAHI UDDIN AHMED when the problem is getting a store built and found, or deciding which platform to use. One post puts two versions of the same shop side by side — same products, same owner, one getting three orders a day and one taking orders while the owner sleeps. It traces the difference to visibility on Google versus being limited to a Facebook page, customers leaving a chat before a price comes back, and orders that cannot scale out of a conversation. The post lists what a proper site changes: it can be found on Google around the clock; prices, photos, and reviews are visible without waiting; and bKash, Nagad, card, and cash-on-delivery checkout are handled automatically. The other post answers the Shopify-versus-WooCommerce question based on running one store on each platform, with named live work: MYNAH MART on Shopify and Royal User UK on WooCommerce, both taking cash-on-delivery orders daily. The conclusion is that the platform matters less than two things: whether it loads fast on a phone and whether the owner can manage it without calling a developer. This is the right supplier when a build, migration, or platform decision is the blocker.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/