# Felicia Kashevaroff

Felicia Kashevaroff is a relationship coach, researcher, and founder of Tend Task. Her work helps couples build stronger partnerships through communication practices, shared routines, and a fairer division of household and mental work.

- Profile: https://b2binfluencer.marketing/creators/felicia-kashevaroff/
- LinkedIn: https://www.linkedin.com/in/felicia-kashevaroff
- LinkedIn followers: 1,068
- Based on 11 dated posts, latest 2026-08-17

## Summary

Felicia Kashevaroff is most useful for co-branded articles or workshops teaching intentional relationship design to engaged or dual-career professional couples.

- Best for: Couples wellness or relationship coaching brands wanting co-branded article or live workshop for professional couples.
- Not for: Mass-reach paid creator campaigns needing short-form video, impressions, click-throughs, or promo-code redemptions.
- Check first: Confirm video capability, recent post-level reach, audience demographics, rates, deliverables, and approval steps.

### Takeaways

- Partnerships are designed, not accidental, and wedding planning can reveal unequal invisible work.
- Recurring conflict often cannot be solved, so partners can strengthen their response instead.
- Small rituals and rhythms hold a marriage together more than grand gestures.

## Main ideas

- **A partnership is designed, not defaulted into**: Kashevaroff's central claim is that successful partnerships are designed, not accidental: couples rigorously plan a wedding while leaving the marriage itself to chance. They contrast the questions couples actually ask — venue availability, vendor pricing, timeline logistics — with the one they say matters more: what partnership are we building? They urge couples to decide on purpose what beliefs about partnership they carry from family, which communication tools hold up when people are tired and disagreeing, who carries the mental load and whose career bends, and what small recurring rituals to establish. The advice uses deliberate management language — strategy, equity, intentionality — and speaks to people who already plan well at work.
- **The fairness paradox: unequal work is learned, and naming it comes first**: A recurring subject is the uneven split of household and emotional work, including why couples who believe in equality still end up in traditional roles. Kashevaroff calls this the fairness paradox and argues that couples explain the slide as personality — "she's just naturally more organized," "he's not detail-oriented" — when it is socialized rather than innate. These explanations are flattering enough to go unchallenged, they argue, and the load stays invisible until someone names the pattern. Naming it is the precondition for change, as their line puts it: you can't change what you won't admit exists.
- **Engagement is a rare window for building habits**: Two posts make the same case to newly engaged couples: engagement is an unusually open psychological phase when both people are willing to examine assumptions and establish new patterns, which tend to become the default for years. Kashevaroff calls it the golden window and warns that most couples spend it on seating charts and colour palettes instead. They frame premarital work as preparation, not repair: building strengths before they are needed, not fixing problems. The five priorities they list are consistent across both posts: mark the engagement itself, face what was inherited, build communication that survives pressure, design the partnership deliberately, and create rituals that last.
- **Most conflict cannot be solved, so strengthen the response instead**: Kashevaroff tells couples that many of their arguments will keep returning, no matter how many times they talk them out. Citing researcher John Gottman's figure that 69% of relationship conflicts are perpetual — rooted in personality differences or long-standing dynamics — they shift the goal from eliminating tension to strengthening how a couple responds to it. Trying to solve an unsolvable problem, they argue, produces the same fight on repeat; couples with a reliable response system can fall back on it when stress hits.
- **Small rituals and rhythms hold a marriage together, not grand gestures**: Alongside the design argument, Kashevaroff stresses maintenance: successful marriages rely on small, consistent rituals of connection rather than grand gestures. Their advice is cheap to try — a nightly question, a timed hug, agreed roles, a set format for difficult conversations — and frames these practices as systems that support both love and logistics. A couple under pressure, they argue, does not rise to the occasion but falls back on whatever structure already exists.

## Work to read

- [Just got engaged? Here's what your MBA didn't teach you about partnership strategy](https://www.linkedin.com/posts/felicia-kashevaroff_leadership-relationshipstrategy-marriagepreparation-activity-7411828446647169024-Jzv0)
- [Just Got Engaged? Here's What Nobody Tells You About What Comes Next](https://www.linkedin.com/posts/felicia-kashevaroff_newlyengaged-relationshipcoaching-marriagepreparation-activity-7404999819259424768-KIm9)
- [You can't change what you won't admit exists](https://www.linkedin.com/posts/felicia-kashevaroff_you-cant-change-what-you-wont-admit-exists-activity-7365820308760522754-rRT1)
- [You've talked it out. You've tried to "solve" it thousands of times.](https://www.linkedin.com/posts/felicia-kashevaroff_youve-talked-it-out-youve-tried-to-solve-activity-7346281539439087617-8Q6z)
- [If your marriage is ambitious and busy, you might want to hear what successful CEO couples do differently — and intentionally](https://www.linkedin.com/posts/felicia-kashevaroff_if-your-marriage-is-ambitious-and-busy-you-activity-7338315734923493377-n6QO)

## Brand relationships

- **Tend Task** (owned_business)
- **The Ritz-Carlton Bacara** (mention)

## Partnerships

Felicia Kashevaroff's five LinkedIn posts present them as an ICF-certified relationship coach, researcher, and founder of Tend Task. They promote their own offerings—a blog post and “The Alchemy Intensive,” described as four days for up to 10 couples at the Ritz-Carlton Bacara over Valentine's weekend—not brand sponsorships. The posts specify no deliverables, exclusivity, approval steps, or rates for outside-brand work, and include no media kit, sponsor policy, rate card, or partnership inquiry page. Buyers should ask Kashevaroff directly about collaboration scope, pricing, and approvals. The posts do show the substance a collaboration could draw on: research-referenced educational writing about partnership design, the division of household and mental labor, and communication under pressure, as well as an existing live-event format a brand could conceivably build around.

## Alternatives

- Don Schin: Pick Don Schin when the same co-branded article and workshop need a broader frame than couple-level partnership. In a 17 December 2025 post, Schin says most people do not struggle for lack of talent, discipline or ambition, but because their relationships are misaligned. They describe Can You Relate? as deliberately not a marriage book, a leadership book or a how-to-fix-people book. A 17 August 2026 post carries the idea into business: past a certain point, the next constraint is not strategy, marketing or operations but the owner. Schin discusses limiting beliefs and subconscious patterns with a NeuroCoach. That makes them the stronger choice when the brand's list is business owners, franchise operators or leaders, and the deliverable is an interview or conversation rather than a couples exercise. Schin is also the better match if the brand is comfortable with an explicitly faith-inclusive register: the 17 December post names God first in its list of relationships.
- Anca Platon Trifan, CMP, WMEP: Anca Platon Trifan becomes the better choice only if the campaign itself changes. In a 6 May 2026 post, Trifan argues that culture romanticises ambition that demands constant absence. They distinguish working women generally from working mothers, who carry school schedules, sick days, childcare gaps, emotional labour and the mental load on top of everything else. A 2 June 2026 post brings the same production-world authority to venue AV economics: the fee structures and restrictions locked in before a planner can influence them, and what Encore's IPO filing may mean for the industry. If the brand's audience is working parents in event, production or technical industries, or the offer is a workshop on designing work so life can still fit, Trifan is the closer match. The material also draws on 24 years of operational experience, a different kind of authority from coaching.
- Mary Harper: Mary Harper is not an alternative for a campaign aimed at couples seeking wellness. The two posts cover educator preparation and workforce funding. A 9 July 2026 post examines the Learning Policy Institute's design principles for teacher preparation and their implications for early childhood, EC–6, special education and bilingual programs in Texas. A 28 July 2026 post explains a Texas Workforce Commission scholarship grant awarded to the Children's Learning Institute and what it makes possible for CDA credentials, apprenticeships and degrees. If the brand's audience were teacher preparation programs, early childhood employers or state workforce partners, and the offer were a policy explainer or professional-development session, Harper would be a strong match on subject and credibility.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/