# Faizan Ahmad

Faizan Ahmad is a Shopify developer who works on checkout and storefront customization, theme performance, accessibility, and conversion improvements. Their posts also discuss using AI to speed up development without replacing developers’ architectural and user-experience decisions.

- Profile: https://b2binfluencer.marketing/creators/faizan-ahmad/
- LinkedIn: https://www.linkedin.com/in/faizan33
- LinkedIn followers: 4,887
- Topics: artificial-intelligence, ecommerce
- Based on 11 dated posts, latest 2026-10-07

## Summary

Most useful for Shopify checkout and theme development, performance, accessibility, and conversion improvements.

- Best for: A Shopify agency needing checkout, theme, performance, accessibility, or conversion work.
- Not for: Consumer brand sponsored placements or product storytelling campaigns.
- Check first: Ask for measured results, client names, and audience role data.

### Takeaways

- Consolidate checkout logic with Checkout Extensions and Shopify Functions instead of stacking apps.
- Express checkout can select the wrong variant, creating conversion friction.
- Accessibility is part of store usability and performance, not just compliance.

## Main ideas

- **Own checkout logic when apps create more problems than they solve**: Faizan argues that growing stores can end up with overlapping apps that add cost, slow performance, and make checkout harder to maintain. Where a feature can be built natively, custom logic can give a store more control. They also say apps have a place.
- **Look for conversion friction before assuming a store needs more traffic**: Faizan points to technical problems in the buying journey as a source of lost conversions. The argument is that small, specific fixes can matter more than adding visitors.
- **Keep the storefront simple by making the underlying architecture cleaner**: Faizan contrasts adding more tools with building a well-structured system. The customer experience can remain simple while the implementation behind it uses Shopify-native features and other development tools. This is the broader design principle behind the checkout-consolidation argument.
- **Treat accessibility as part of the store experience, not just risk management**: Faizan connects accessibility work to clearer navigation and a better user experience, and argues that it may also help performance and search visibility.
- **Use AI to speed up development, while leaving product decisions to developers**: Faizan describes AI as useful for routine work and getting a project moving, not as a substitute for architectural judgment, user-experience decisions, or knowledge of Shopify at scale.

## Work to read

- [Consolidating checkout logic instead of stacking apps](https://www.linkedin.com/posts/faizan33_shopify-checkoutextensions-shopifyfunctions-activity-7459670989216329728-I4do)
- [Conversion friction: express checkout picking the wrong variant](https://www.linkedin.com/posts/faizan33_most-shopify-stores-dont-have-a-traffic-activity-7438611274327928832-fmOT)
- [Clean architecture over more tools](https://www.linkedin.com/posts/faizan33_shopify-remix-checkoutextensions-activity-7459999964941905920-4PYR)
- [Accessibility as a conversion and performance issue](https://www.linkedin.com/posts/faizan33_ada-shopify-activity-7452364037679570944-HaVQ)
- [Where AI fits in Shopify development](https://www.linkedin.com/posts/faizan33_shopify-ai-ecommerce-activity-7460526064998445056-f4SE)

## Partnerships

Faizan Ahmad’s posts do not list sponsorship packages, brand-partnership formats, rates or a media kit. They instead describe client services, including fixing express checkout when it selects the wrong variant, improving Lighthouse performance on Shopify homepages, building landing pages for A/B tests and creating theme-editor sections merchants can control. A March 14 post invites store owners and agencies to connect about theme development, performance optimization or custom functionality. For a brand or agency, the posts point to a paid development engagement or technical content collaboration rather than a listed sponsor slot. The LinkedIn profile associated with the posts is the only contact point shown; ask whether it’s the right route for partnership inquiries.

## Alternatives

- Abdul Rafay: Choose Abdul Rafay when the agency needs front-line conversion diagnosis rather than checkout code. Two posts walk store owners through the sales journey—ad click, store visit, product view, add to cart, checkout—and explain what to inspect at each break, from creative, hook, audience and offer to landing page, speed, mobile experience, product page, price, trust, reviews, shipping costs and payment options. Aimed at merchants who have launched a store and are waiting for sales, the posts read like working diagnostic scripts. One ends with a self-sort—no traffic, traffic but no sales, add-to-carts but no purchases—followed by what to check first. That supports a troubleshooting series for the agency: annotated funnel teardowns, a staged self-diagnosis checklist for prospects, and a lead magnet on finding where the journey breaks. The second post, on learning by building rather than consuming, supports a founder-story or mentorship angle.
- Humayun Khalid: Choose Humayun Khalid when the campaign needs deadline-driven migration and audit framing rather than build detail. The Shopify post centers on a dated platform change—Scripts retiring on 30 June 2026, with editing locked from 15 April—and lists exactly what stops working: buy-one-get-one deals, tiered and volume pricing, location-based shipping logic, and payment methods hidden from certain customers. It identifies the merchants most at risk as those with setups inherited from an agency and never documented. The Magento post takes the same approach to a platform upgrade, giving required PHP and database versions, the end-of-life date for an older release, and a recommendation to wait for the first patch and test every extension in staging. Both close with an offer of a free checklist in exchange for a comment or message—a lead-capture pattern the agency could reuse. This material suits a migration-readiness or risk-audit series, positioning the agency as the team that inventories what is actually running.
- Andrew McComb: Choose Andrew McComb when the agency wants to pitch performance and conversion at platform level or anchor collaboration in one vertical. One post treats site speed as a growth lever, tracing the chain from slow pages to weaker organic visibility, higher bounce rates, lower conversion, wasted ad spend and internal firefighting. It backs the case with platform-level figures on rendering speed, Google’s fast category, B2B access on all plans and total cost of ownership against competing platforms, then offers a free speed and conversion audit naming the top five changes. The second post applies the same approach to beauty ecommerce, using market size and online penetration figures to argue that discovery is social-first, conversion is experience-led and loyalty comes from the ecosystem. It targets brands stuck on a monthly campaign treadmill. A benchmark-and-audit series or a vertical growth report co-authored with the agency fits this material, especially if the agency sells to beauty or DTC brands.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/