# Emma Mallett

Emma Mallett speaks and writes about cybersecurity workforce education and collaboration between industry and academia. Mallett's work includes advocating for cyber skills in education and apprenticeships, and helping businesses understand cybersecurity through digital marketing.

- Profile: https://b2binfluencer.marketing/creators/emma-mallett/
- LinkedIn: https://www.linkedin.com/in/emma-mallett
- LinkedIn followers: 6,117
- Topics: artificial-intelligence, cybersecurity, responsible-ai
- Based on 11 dated posts, latest 2026-10-06

## Summary

Emma Mallett is most useful for UK cyber workforce education, industry and academia collaboration, and community convening.

- Best for: UK cybersecurity training or workforce campaigns needing education, apprenticeship, degree, and academic industry partners.
- Not for: North American product demos, technical reviews, vendor comparisons, or CISO lead generation webinars.
- Check first: Confirm rates, deliverables, audience breakdown, and post-level results before contacting them.

### Takeaways

- Cyber skills should be taught across education and built into apprenticeships and degrees.
- Digital marketing is how business owners actually learn about security.
- The next workforce will be hybrid, combining commercial roles with security and AI skills.

## Main ideas

- **Cyber skills belong inside every level of education, including apprenticeships and degrees**: Emma Mallett argues that the cyber workforce gap will not close by treating security as a separate subject. Cyber content should run from primary school through apprenticeships and degree level, and be written into the knowledge, skills and behaviours (KSBs) that define UK apprenticeship and degree standards, ideally to Cyber Essentials level. The practical aim is for people to arrive at work able to keep a company secure, giving employers candidates trained for what they need rather than having to retrain them later.
- **Digital marketing is how business owners actually learn about security**: Rather than expecting owners and decision-makers to seek out cyber guidance, Emma Mallett argues that cybersecurity education should reach them through digital marketing, on the phones they already use. The reasoning is that they will listen, understand and see value, helping strengthen cyber security across UK businesses. Marketing serves as a delivery mechanism for education, not just promotion.
- **The next workforce will be hybrid, combining commercial roles with security and AI skills**: Emma Mallett expects new job shapes to emerge, with security integrated into roles rather than confined to a separate team. People will carry both growth and protection responsibilities, helping businesses operate safely while growing commercially. This follows from the education argument: if cyber is embedded in apprenticeship and degree standards, graduates can handle data protection and AI tools alongside marketing or business growth.
- **Academic research only helps business if academia and industry actually work together**: Emma Mallett argues that cyber challenges — AI, cloud transformation and more sophisticated threat actors — move faster than any single organisation can handle. Universities, industry, government and the third sector need to share knowledge and research rather than work in parallel. As an industry voice on CRANE panels, Mallett focuses on translating academic work in cybersecurity, AI and machine learning into practical guidance for business owners, and coordinating that effort nationally.
- **Young people, especially young women, are let down by the support employers offer**: Alongside the education argument, Emma Mallett says current industry and employer support fails people who genuinely want a cyber career. The challenge is not only attracting entrants but supporting and retaining them, especially young women. That puts pressure on employers being asked to co-design education and training: they must also back early-career people.
- **Convening the community is treated as part of the fix**: Emma Mallett's speaker announcements introduce guests by highlighting their work, inviting readers to welcome them, tagging the organising group and the South West Cyber Security Cluster, and pointing to the event. Read alongside the panel posts, they show a focus on convening people in the South West and taking part in policy discussions at academic events.

## Work to read

- [Speaking on the CRANE industry–academia panel at the University of Roehampton](https://www.linkedin.com/posts/emma-mallett_led-by-university-of-oxford-crane-is-a-uk-wide-activity-7495562016838045696-YcLl)
- [Joining the CRANE South East regional Cyber Security Futures 2026 panel](https://www.linkedin.com/posts/emma-mallett_cybersecurity-crane-academiaindustry-activity-7495249578598981632-zUU6)
- [Announcing the speakers for the South West Women in Cyber launch event](https://www.linkedin.com/posts/emma-mallett_womenincyber-southwesttech-womenintech-activity-7437552921363472385-seNX)

## Brand relationships

- **South West Women in Cyber** (mention)
- **CRANE** (mention)
- **University of Roehampton** (mention)
- **ConneXe** (mention)
- **South West Cyber Security Cluster** (mention)

## Partnerships

No sponsorship or paid partnership offer from Emma Mallett is stated in the posts here. Their visible collaborations are speaking on panels and helping convene a community initiative, rather than commercial formats with published rates, deliverables or audience packages. They have appeared on panels bringing industry and academia together: CRANE's Cyber Security Futures 2026 session at the University of Roehampton on integrating academia and industry, and a CRANE UK-wide research network event where they represented industry. They say they spoke about using digital marketing to reach business owners where they already are, cyber education at every level, including apprenticeships and degrees, and treating cybersecurity as a work skill taught through work skills training. They argue that employers and educators are failing young people, particularly young women, who want to build cyber careers. They also helped organise or host the South West Women in Cyber launch event, a two-night online launch on 11 and 12 March 2026 that introduced Tamlynn Deacon, Akanksha Chandola Anthwal, and Dr Mamoona Humayun as guest speakers. The event posts describe the guests and their credentials but do not specify sponsorship arrangements, fees or what an outside brand would receive. Speaking invitations, panel slots and collaboration on cyber workforce education programmes are the clearest starting points; a training company building a UK cyber workforce programme is close to the subject matter they already address. Ask directly about commercial terms, rates and audience packages.

## Alternatives

- Patrícia Souza: Choose Patrícia Souza instead of Emma Mallett when the programme has to work across European education and labour-market policy, not just UK apprenticeship standards. Souza's posts show Pillar Lead work in two Connecting Women In Digital working groups: one on vocational education and training as a route into sustainable digital careers, the other on the STEM-to-digital career gap. They also show a contribution to the Women in Digital Index 2026 for Luxembourg and participation in Digital Talent EU Days 2026 in Dublin. This is the profile for a policy-facing convenor who can carry a workforce pipeline argument into European institutions, VET providers and employment services, and tie a training programme to gender-equality outcomes across several countries.
- Serena Montefusco: Choose Serena Montefusco when the programme needs a published, testable teaching method rather than a convening voice. Montefusco's posts describe two peer-reviewed conference papers: one on gamification, simulations and realistic cyberattack scenarios in Italian higher education, delivered through the Cyber Sapere programme and named one of four finalists for a Best Paper Award; the other on strengthening the research sector's security posture under NIS2 and evolving EU frameworks, with training, awareness and digital communication as the lever. A training company that has to defend its curriculum to university quality committees or public-sector procurement can work from a citable, replicable model and named co-authors.
- William Stephens: Choose William Stephens when the workforce programme is a government talent pipeline in the United States rather than a UK skills programme. Stephens's posts cover the Foreign Affairs Information Technology Fellowship, a US Department of State-funded two-year programme offering academic funding, internships, mentorship and a direct pathway into the Foreign Service, and a Foreign Affairs Day at which a Diplomatic Technology colleague was recognised for public service, digital literacy and cybersecurity. A programme about recruiting early-career technical talent into public service, running a fellowship cohort or making digital fluency a core professional requirement maps onto that work.

---
AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/