# Ellcie Moore

Ellcie Moore is a business co-pilot and sales and operations support specialist. They help purpose-led founders and their teams with business administration, operational flow, customer needs, and process improvement so they can focus on their areas of expertise. Their posts also describe work supporting a business network community and using custom AI tools in their business.

- Profile: https://b2binfluencer.marketing/creators/ellcie-moore/
- LinkedIn: https://www.linkedin.com/in/ellcie-moore
- Topics: artificial-intelligence, sales, supply-chain, revenue-operations
- Based on 9 dated posts, latest 2026-10-06

## Summary

Ellcie Moore is most useful for operational support, process improvement, supply chain help, and custom AI tools for purpose-led founders.

- Best for: A B2B operations consultancy selling fractional operations or RevOps support to founder-led product businesses.
- Not for: A consumer paintball brand seeking paid sponsorship or high-reach product campaign aimed at competitive players.
- Check first: Confirm client outcomes, rates, audience size, and any commercial sponsorships or partnerships.

### Takeaways

- They began as a virtual assistant and moved toward sales, customer relations, operations, and supply chain.
- They built Logistic Larry for freight and trade terms and Commercial Colin for viability checks.
- They support the ONLE Networking community alongside their work with founders.

## Main ideas

- **Support specialists should specialise, not act as general assistants**: Moore pushes back on the virtual assistant label, arguing their value comes from a specific operational skillset—sales support, customer relations, revenue operations and supply chain—rather than generic admin help. They define what they take off a business owner's plate so the owner can focus on their own area of expertise.
- **A scaling founder's real problem is lost clarity and energy**: Moore argues that operational load costs founders more than time: it drains their judgement and appetite for the business. They pitch handing over administration, customer needs and fulfilment flow as a way to restore clarity and calm—the preconditions for scaling well. The offer centres on the founder's state, not just a task list.
- **Supply chain and operational puzzles are the enjoyable part of the work**: Moore treats logistics and capacity problems as genuinely interesting, not drudgery to delegate. They say physical products, inventory and capacity planning are where they do their best thinking, and describe finding calm in operational chaos as a skill in itself.
- **AI tools are only as good as the thinking and context you put into them**: Moore argues that AI's usefulness depends on how narrowly and deliberately it is built around a specific job. They have created small custom assistants, each named for a role it performs, to cover knowledge gaps and support their thinking rather than replace it. In their view, the context and judgement a person brings make the tool valuable.
- **Continuous improvement is a standing habit, including investing in new skills**: Moore describes process improvement as an ongoing personal interest: they ask whether something could be done better, what that would look like, how to get there and what resources it would need. They apply the same drive to their own development, including communication skills they say they use when supporting clients and their teams.

## Work to read

- [Defining the Operational Role: Business Co-Pilot for Founders](https://www.linkedin.com/posts/ellcie-moore_oh-hello-there-a-pleasure-to-see-you-as-activity-7346099469421035521-gftl)
- [Innovative Operational Support through Custom AI Tools](https://www.linkedin.com/posts/ellcie-moore_so-whos-actually-in-my-corner-activity-7434145500213252096-y3iV)

## Brand relationships

- **ONLE Networking** (disclosed_partnership)

## Partnerships

Ellcie Moore works primarily as a Sales and Operational Support Specialist and business co-pilot, focusing on process improvement, supply chain management, and custom AI tools for purpose-led founders. Ask them to confirm any commercial sponsorships or third-party brand partnerships.

## Alternatives

- Catherine Storey: If the consultancy's blocker is winning and converting co-pilot clients, not delivering the operations work, Catherine Storey's posts describe a strategic communications marketing agency for established professional services businesses, a sales background, and a channel-agnostic method that starts with audience, problem, and story before choosing a channel. They also give a concrete email campaign result: a 51.76% open rate, 41% higher than the account's prior three-month average. For a consultancy with operational depth but needing a sharper market position or demand campaign for its co-pilot offer, this is the more direct choice.
- Michelle Fritsch, PharmD, BCGP: If the consultancy wants to frame co-pilot support around founder purpose, fulfillment, and sustainable leadership rather than process bottlenecks, Michelle Fritsch's posts address finding purpose after an occupation, examples of people applying skills in new ways, and the 'Big 6' longevity behaviors, including diet, movement, sleep, stress, community, and fulfillment. That is a better fit for a founder-wellbeing or purpose-led program, or for a campaign that sells co-pilot support as protecting the founder's energy and long-term relevance.
- Dr. Ai Addyson-Zhang: If the consultancy is targeting education leaders, youth-serving organizations, or a leadership-development program for young people, Dr. Ai Addyson-Zhang's posts describe a five-day 'Find Your Voice' workshop for high school students at Sidwell Friends School, covering core values, strengths, personality, unfair advantage, future alignment, and ethical leadership. The posts include a parent-facing invitation and a reflection on self-awareness as the foundation of success. That is the better choice when the campaign decision is student self-awareness or next-generation leadership, not B2B operations.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/