# Elias Torres

Elias Torres works on Klaviyo’s marketing software, sharing product updates and examples of AI tools that help businesses use customer data and act on it.

- Profile: https://b2binfluencer.marketing/creators/elias-torres/
- LinkedIn: https://www.linkedin.com/in/eliast
- LinkedIn followers: 37,986
- Topics: artificial-intelligence, leadership, marketing-automation, ai-marketing
- Based on 10 dated posts, latest 2026-10-07

## Summary

Useful for practitioner-led sessions on Klaviyo product and AI marketing workflows.

- Best for: Marketing technology or ecommerce software vendors wanting a Klaviyo practitioner voice.
- Not for: Paid sponsored placements or influencer-style product promotions booked directly with Elias.
- Check first: Confirm shipped features, Klaviyo approval, and audience analytics.

### Takeaways

- Composer supports natural language analysis for marketers.
- Klaviyo is a launch partner for Meta's Muse for Small Business.
- Customer feedback led to a fast navigation fix.

## Main ideas

- **Put the platform where marketers already work, not behind another tab**: Elias Torres argues that Klaviyo's intelligence should live inside the tools marketers already use rather than in one more place to open. The reasoning is workflow friction: campaigns get run where the data and marketer already are. This is a distribution position, not just an integration announcement — the product's reach grows through other companies' surfaces.
- **Make the data warehouse answerable in plain language**: Elias Torres makes the case that marketers should be able to query customer data directly rather than wait on analysts or move it elsewhere. In this telling, Klaviyo is a data warehouse customers can now interrogate with natural-language-to-SQL through Composer. The value is that the analysis a large marketing team wants — buying journeys, RFMs, personas, attribution — happens in the same system that runs the campaigns.
- **The best feeling for a builder is customer feedback, then a fast fix**: Elias Torres treats responsiveness to customer complaints as part of building, not an exception to it. The priority is speed from report to shipped change, measured by whether the customer can see the result immediately.

## Work to read

- [First month at Klaviyo: a product update](https://www.linkedin.com/posts/eliast_my-first-month-at-klaviyo-deserves-a-product-activity-7506007459858284544-5KcZ)
- [Dermalogica's personalization with Composer](https://www.linkedin.com/posts/eliast_dermalogica-has-millions-of-customers-around-activity-7507769904423563264-mmsR)
- [Klaviyo as a launch partner for Meta's Muse for Small Business](https://www.linkedin.com/posts/eliast_muse-has-been-all-over-my-feed-since-it-launched-activity-7510668996078305280-5dV-)
- [Shipping a fix after customer feedback](https://www.linkedin.com/posts/eliast_the-best-feeling-in-the-world-for-a-builder-activity-7511876903566499840-6uO2)

## Brand relationships

- **Klaviyo** (employment)
- **Meta** (disclosed_partnership)
- **Dermalogica** (mention)

## Partnerships

Elias Torres's four posts cover product and customer updates from their work on Klaviyo: Composer, Customer Agent, the Muse for Small Business integration, and a Dermalogica customer story. They don't describe a rate card, media kit, sponsored-post format, or inquiry route for brands, or say whether Elias accepts sponsorships. Buyers should ask whether Elias accepts sponsorships and request details on rates, formats, and how to inquire.

## Alternatives

- Ed Hallen: When the vendor wants a co-founder or platform-strategy voice, not a hands-on product-shipping account. Ed Hallen's posts cover Klaviyo's omnichannel product direction (one campaign builder, channel affinity AI, multi-touch attribution) and an HBR article on the 'Mighty Middle' of startups and building Klaviyo without the traditional fundraising path. Hallen is a better choice if the audience is founders or product strategy leaders deciding how to consolidate tools and where to place bets, or if the session should connect AI marketing to company-building decisions rather than feature rollout.
- Zak Cassady-Dorion: When the vendor wants an agency operator who can moderate a customer-facing panel and tie AI features to a specific DTC calendar moment. Zak Cassady-Dorion's posts recap an agency partner award and a podcast season, and promote a free live BFCM panel with Klaviyo and PostPilot covering Composer for flow audits, deliverability, segment, ad audience, and direct mail. They are a better choice if the session needs a host or moderator, an agency perspective on what DTC teams actually execute, or a campaign-planning frame around Black Friday and Cyber Monday.
- Alejandra Salomon: When the session or advisory is about retention strategy and the limits of email and SMS, and the vendor wants a practitioner to challenge how churn is attributed. Alejandra Salomon's posts argue that retention is downstream of acquisition, product, and the full customer experience, and offer specific diagnostics: tag customers, show cohorts, and identify where behaviour breaks down before churn. They are a better choice if the audience is retention or lifecycle marketers and the goal is to reframe a churn problem rather than introduce AI product features.

---
AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/