# Dylan Jones

Dylan Jones advises data firms on how to explain and sell their services. In his LinkedIn posts, he covers content strategy, positioning offers for business buyers, and turning technical expertise into clear client benefits.

- Profile: https://b2binfluencer.marketing/creators/dylan-jones/
- LinkedIn: https://www.linkedin.com/in/dylanjones
- LinkedIn followers: 15,190
- Median of last 9 posts: 24 reactions, 4 comments (checked 2026-11-02)
- Topics: content-marketing
- Based on 8 dated posts, latest 2026-10-07

## Summary

Dylan Jones is most useful for helping data firms explain services and package offers for business buyers.

- Best for: It fits a B2B data consultancy or analytics vendor sharpening content, packaging, and lead generation.
- Not for: This is not for developer tools vendors needing hands-on product walkthroughs, tutorials, or guaranteed implementer audiences.
- Check first: Confirm audience demographics and any sponsorship package, rate card, or inquiry route.

### Takeaways

- Separate buyer-focused content from technical tutorials for data firms.
- Rename data profiling as a pre-migration assessment and list buyer results.
- How-to posts drew more engagement; positioning content brought more clients.

## Main ideas

- **Make the main content channel useful to one buyer**: Many data firms sell to business leaders but are drawn to publish technical material. Jones recommends keeping the main company blog focused on the ideal client and giving technical content a separate home, such as a Labs section. That lets a firm explain business problems to buyers while still showing technical depth to practitioners and potential hires.
- **Describe what the buyer gets, not what the team does**: A list of technical tasks can be accurate but still leave a business buyer unsure why the service matters. Jones’s approach is to name the offer in terms the buyer understands, describe the practical outcome, and make that outcome credible with evidence such as a report, screenshot or testimonial.
- **Build attention by contributing, not only publishing**: Jones argues that content works alongside commentary, connection and community participation. His advice is to leave substantive comments, connect thoughtfully and contribute before asking a community to promote or host your work. The principle matters for firms with limited time: build relationships at a sustainable pace rather than copying an influencer’s extreme posting routine.
- **Make the first engagement a clear, lower-risk win**: A large transformation project can feel like a big commitment to a new client. Jones recommends offering a paid, focused piece of work that delivers value quickly and connects naturally to a larger service. A fast result gives the client evidence of what the firm can do before they commit to a longer engagement.
- **Test what attracts clients, then improve the usefulness**: Jones suggests trying topics and measuring more than engagement: views and likes can show interest, but discovery calls and sales are a better test of business value. Once a topic proves useful, improve it with a clearer explanation, visual, tutorial or checklist rather than simply making it longer. He also recommends mining existing work—models, methods, materials, adaptations and lessons—for ideas.

## Work to read

- [Packaging a data service around what the buyer gets, not what the team does](https://www.linkedin.com/posts/dylanjones_packaging-is-key-when-it-comes-to-your-data-activity-7323971119735070720-ZghR)
- [Why a technical channel and a buyer-facing channel should be kept apart](https://www.linkedin.com/posts/dylanjones_many-data-firms-have-a-strong-technical-bias-activity-7323262200997965824-ixZm)
- [The Trojan Horse offer that earns trust before the big project](https://www.linkedin.com/posts/dylanjones_mydatabrand-activity-7320801823336894464-FDOR)
- [Thought leadership as closing a knowledge gap, not chasing status](https://www.linkedin.com/posts/dylanjones_heres-a-different-take-on-what-it-means-activity-7321484086374502400-Sfj2)
- [Stumble, search, supply: how publishing turns into a pipeline](https://www.linkedin.com/posts/dylanjones_once-youre-consistent-at-putting-out-content-activity-7321836173415374848-CktC)
- [Finding topics that work, then out-building the competition](https://www.linkedin.com/posts/dylanjones_one-of-the-ways-to-kickstart-a-content-strategy-activity-7359882704890302465-Xa8p)
- [A five-column exercise for finding content ideas in your own work](https://www.linkedin.com/posts/dylanjones_struggling-to-think-of-content-ideas-for-activity-7328343475903475712-g8QN)

## Brand relationships

- **myDataBrand** (owned_business)
- **Data Quality Pro** (owned_business)
- **Data Migration Pro** (owned_business)

## Partnerships

None of the nine posts reviewed describes a sponsorship package, paid placement, or partnership programme. Dylan Jones writes as an adviser to data consultancies, and the commercial activity visible in the material runs the other way: he promotes his own myDataBrand frameworks, asks readers to follow his profile and switch on notifications, and points to his own lead magnets such as checklists and guides. That leaves no documented format a brand could book, no stated deliverable or price, and no published inquiry route. This is a gap in the reviewed material, not a finding that he never takes on sponsorships; the featured section of his LinkedIn profile and the myDataBrand site would need checking before a buyer assumes either way. A planner should treat the partnership question as open and either confirm terms directly or plan around a creator whose offer cannot be verified from his posts.

## Alternatives

- Marco Felicio: Choose Marco Felicio instead when the engagement hinges on a platform or site migration rather than on what the company publishes. The two reviewed posts treat a replatforming as a market-share decision: they cite that only about 10% of website migrations improve organic performance, that average recovery runs beyond 500 days, and that failures come from siloed SEO and development teams, poor sequencing, missing redirects, and thin pre-launch validation. The advice is to rebuild information architecture, product relationships, and structured data during the move so the site is found in AI-driven discovery as well as traditional rankings. For a data consultancy whose near-term buyer decision is "are we safe to migrate?", that is closer to the question than content or packaging guidance.
- Micky Deming: Choose Micky Deming instead when the consultancy has not settled the basics and the campaign is aimed at professional-services firm owners. The reviewed posts make the case that new tactics fail without fundamentals: a specific ideal client and a consistent newsletter. The reasoning is concrete and easy for a firm owner to act on, with examples of clients closing revenue from people who had been on an email list for more than three years, and a warning that AI-generated content is average by definition and will not differentiate a firm. The second post pushes the same point toward human stories, real experiences, and the problems actually solved.
- Sam Dunning: Choose Sam Dunning instead when the campaign's target is measurable pipeline from search and AI assistants, and the consultancy wants a system with numbers attached. The reviewed posts lay out a seven-step play to drive organic demos in 90 days: target long-tail buyer-intent phrases rather than early-stage questions, build listicle and comparison pages in the formats AI assistants pull from, fix existing pages that slipped, earn brand mentions as well as links, make sure AI crawlers are not blocked, and track "dark AI search" by asking on signup and demo forms how buyers heard about the firm. The case studies are specific, including long-tail searches of roughly 10 to 20 monthly searches that produced multiple high-value demos within weeks.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/