# Dux Raymond Sy

Dux Raymond Sy writes and speaks about practical AI governance, leadership, cybersecurity, and helping managed service providers prepare customers to use AI. Sy's posts discuss controlling AI agents, managing costs and data access, and turning governance into an ongoing service.

- Profile: https://b2binfluencer.marketing/creators/dux-raymond-sy/
- LinkedIn: https://www.linkedin.com/in/meetdux
- LinkedIn followers: 19,140
- YouTube: https://www.youtube.com/channel/UCQX49R_Ezy_G0cuvv7TW_HQ
- Topics: artificial-intelligence, leadership, ai-governance, identity-security
- Based on 14 dated posts, latest 2026-09-29

## Summary

Dux Raymond Sy is most useful for practical AI governance, cybersecurity, and MSP readiness conversations.

- Best for: AI governance campaigns for MSP owners and channel partners in Australia and APAC.
- Not for: Developer-tools or platform campaigns needing hands-on implementation tutorials and developer sign-ups.
- Check first: Confirm media kit, rate card, sponsorship terms, booking route, and audience measurement.

### Takeaways

- Control matters more than how quickly an organization adopts AI.
- For MSPs, AI governance can be an ongoing service rather than a one-off project.
- A device-code phishing rule: if you did not start the sign-in request, do not finish it.

## Main ideas

- **Control matters more than how quickly an organization adopts AI**: Sy argues that a polished rollout or confidence in AI does not prove an organization can manage what its systems do. They distinguish trust in an AI answer from trust in the system behind it, and urge teams to check whether trust rests on verification or convenience. The advice favors deliberate preparation over moving fastest.
- **For MSPs, AI governance can be an ongoing service rather than a one-off project**: Sy frames the managed service provider opportunity as helping customers protect data, manage access and govern AI agents—not simply sell AI tools. Customers need governance as their AI use continues, and providers can make that work repeatable across the tenants they manage.
- **Teach security through the steps of a realistic scenario, not just a warning**: Sy makes security advice concrete by showing how an attack can succeed even when familiar safeguards appear to work. The lesson is to question the reason for an authentication prompt, not just whether a sign-in page looks genuine.
- **A leadership pause can be a considered choice, not a sign of being stuck**: In a podcast post, Sy uses a guest’s reflection to question the pressure to have the next role lined up immediately. The point comes through the interview; it is not the guest’s advice attributed to Sy.

## Work to read

- [Why Copilot Cowork pricing changes the enablement conversation](https://www.linkedin.com/posts/meetdux_cowork-copilot-m365-activity-7472996564874063873-RpnN)
- [Trusting the output versus trusting the system behind it](https://www.linkedin.com/posts/meetdux_leadership-frontierleadership-aigovernance-activity-7483637105089310721-efTC)
- [A device-code phishing walkthrough that ends in a rule](https://www.linkedin.com/posts/meetdux_cybersecurity-identitysecurity-microsoft365-activity-7510712469510881280-rKoe)
- [The Australian gold rush story and the MSP market gap](https://www.linkedin.com/posts/meetdux_onpoint-msp-aigovernance-activity-7501118132170776576-K91g)
- [The 94-versus-43 gap and governance as a recurring service](https://www.linkedin.com/posts/meetdux_copilot-msp-channel-activity-7486212307136516096-loiz)
- [Packaging the governance argument for CIOs and CISOs in Europe](https://www.linkedin.com/posts/meetdux_shifthappens-aigovernance-frontierleadership-activity-7500673007238111232-IaZU)
- [A quiet conversation about not rushing the next chapter](https://www.linkedin.com/posts/meetdux_shifthappens-shifthappens-leadership-activity-7494830345943437312-N6DG)

## Brand relationships

- **AvePoint** (employment)
- **Microsoft** (mention)
- **Crayon** (mention)
- **The Right of Boom CyberCall** (mention)

## Partnerships

Dux Raymond Sy's posts show how they work with vendors and event organisers, rather than describing a sponsorship programme. The clearest pattern is vendor-hosted events: the shifthappens executive summit series in The Hague (6 October), London (8 October) and Paris (5 November) is an AvePoint event, with Sy listed as a speaker alongside AvePoint colleagues and customer speakers from Arup and Abellio Greater Anglia. A Manila session with partner Crayon Philippines (a SoftwareOne company) was built around a walkthrough of AvePoint Elements for MSPs, with the commercial pitch stated plainly in the post. A Sydney and Melbourne partner tour closes with the same product recommendation. Two other appearances are editorial rather than commercial: a shifthappens podcast interview with a CIO who had just left the role, and a device-code phishing walkthrough on The Right of Boom CyberCall. For a buyer, these are vendor and partner collaborations run through established relationships, not a packaged offer. The posts include no media kit, rate card, sponsorship terms, deliverable list or booking route. Ask Sy directly about scope, deliverables and fees.

## Alternatives

- Jeff Willinger: Choose Jeff Willinger when the webinar needs to walk through an actual governance rollout with numbers attached, rather than make a partner-room case for why governance sells. The case study lays out a 90-day phased AI Center of Excellence for a $1.2 billion health and life sciences organisation running 400+ Microsoft 365 Copilot licences: five enterprise use cases tied to revenue and margin, an executive AI charter and steering committee, a data security review of SharePoint and OneDrive permissions, Purview sensitivity label work, a Copilot readiness assessment, an AI usage policy with prompt governance guidelines, role-based workshops and a prompt library embedded in SharePoint, a monthly business and IT alignment cadence, and usage analytics that ended with proposal creation time down 28 percent, executive preparation time down 35 percent, and 14 internal workflows automated. For the buyer's 45-minute session plus written follow-up, that sequence is a ready-made agenda and a measurable-results story. It suits the same campaign when the audience is technical or operations-leaning—MSP engineers, security leads, or a customer's IT and compliance staff—and the buyer can supply the MSP service-packaging frame. A second post shows a long Microsoft-ecosystem career across SharePoint, Microsoft 365, Dynamics, Power Platform, Copilot, cybersecurity, partner co-sell and conference speaking, supporting a broader Microsoft-ecosystem session if the governance angle proves too narrow.
- Roger Collins: Choose Roger Collins when the buyer's real objective is the recurring client relationship rather than the AI controls inside it. The reviewed quarterly business review post gives an MSP account team a complete, reusable structure: a business update covering acquisitions, hiring and how the client is approaching AI; an executive summary with dashboards for security posture, user experience, infrastructure health, backup and recovery, and compliance readiness; a security review that tells a story with data such as 4,219 malicious emails blocked and two users who clicked phishing links where MFA prevented compromise; a service experience review focused on outcomes like average response and resolution times, CSAT and ticket trends; roadmap progress covering what is done, in progress and upcoming, including security awareness training and a cyber insurance assessment; a quantified risk review; and closing recommendations split into immediate, 90-day and 12-month actions. The stated aim—turning a $3,000-a-month client into a $10,000-a-month strategic account—is the same commercial outcome the buyer's brief is chasing, reached through account management instead of governance tooling. This alternative fits when the session should teach MSPs how to sell and sustain an ongoing advisory relationship, with AI governance as one agenda item among several.
- John O'Donnell: Choose John O'Donnell when the audience is Microsoft partner and channel organisations and the decision is about co-sell motion and ecosystem positioning rather than controls. The post on Dynamics 365 Activate explains what agentic business applications mean for messy CRM and ERP estates: AI analysing what an organisation has customised, what it actually uses and what is slowing teams down, across scenarios such as migrating from Salesforce, modernising legacy Dynamics, or starting fresh. It speaks the partner ecosystem's language directly—ISV, SI, MSP, CSP, VAR, marketplace, AppSource, co-sell—and cites a Microsoft Finland story about a rapid ERP deployment in aerospace as a proof point. The career post documents a move to Bell Techlogix as Director, Strategic Partnership Alliances with a mandate to grow Microsoft and other strategic partnerships, after work with ISVs, global systems integrators and startups at Microsoft and a stint on the Microsoft Copilot Connector product team. This fits when the buyer wants a session on how a partner should position and co-sell an AI platform with Microsoft, including marketplace and partner-programme vocabulary.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/