# Divyam Goel

Divyam Goel builds software to help freight forwarders manage the work that happens in email, including routing enquiries and surfacing operational knowledge for pricing and follow-up.

- Profile: https://b2binfluencer.marketing/creators/divyam-goel/
- LinkedIn: https://www.linkedin.com/in/divyamgoel
- LinkedIn followers: 23,634
- Topics: artificial-intelligence, supply-chain, workflow-automation
- Based on 13 dated posts, latest 2026-10-09

## Summary

Most useful for reaching freight-forwarding operations and pricing staff with commentary on email workflow problems.

- Best for: A freight-tech or B2B operations vendor targeting forwarders with email workflow tools.
- Not for: Consumer brands or horizontal software seeking broad reach and paid sponsored posts.
- Check first: Confirm first-party audience data and sponsorship terms before planning spend.

### Takeaways

- Pricing team lead managed eight people and over 100 enquiries a day.
- Four hours a day went to figuring out who was handling what.
- Enquiries sat 48 hours without a clear owner.

## Main ideas

- **Email is the coordination layer between business systems**: CRMs, ERPs and transport management systems may be in place, but they do not necessarily show what is in an inbox or who should act. Goel describes staff becoming “human routers,” tracking replies and assigning work by hand. In a separate post, they quote ARC Advisory Group’s Jim Frazer on coordination across functions, then apply that idea to email as the coordination layer for forwarders.
- **Freight AI has to capture the knowledge behind a correct decision**: Goel argues that automating visible steps—forms, templates and calculations—can miss the experience that makes a quote accurate. That knowledge may be buried in email rather than recorded in a transport management system.
- **The technical challenge is managing task state at inbox scale**: Goel frames the problem as more than reading or sorting email. Different task types, changing ownership and rules that vary by customer or lane all affect what should happen next.
- **Freight companies face pressure to explain their technology strategy**: Goel writes about AI as a market issue: public claims about freight AI can affect how investors view the sector, while uneven automation leaves many forwarders with questions to answer.

## Work to read

- [Why the inbox is the unsolved part of logistics operations](https://www.linkedin.com/posts/divyamgoel_operationsmanagement-b2boperations-activity-7421914886068379648-6RC0)
- [Institutional knowledge that never reaches the TMS](https://www.linkedin.com/posts/divyamgoel_freightforwarding-freightops-logisticstech-activity-7447757671161765888-U72_)
- [A concrete number for the routing tax](https://www.linkedin.com/posts/divyamgoel_freightforwarding-b2boperations-workflowautomation-activity-7430302655735922688-lmg4)
- [Framing email as the industry's coordination layer](https://www.linkedin.com/posts/divyamgoel_freightforwarding-logistics-supplychain-activity-7429555717054935040-GlWP)
- [The founder route from Google Pay and Uber to freight email](https://www.linkedin.com/posts/divyamgoel_founderjourney-logistics-ai-activity-7432771498886569984-yTfy)
- [How an AI headline repriced freight](https://www.linkedin.com/posts/divyamgoel_freightforwarding-logistics-ai-activity-7428490725887168512-fRB1)

## Brand relationships

- **TaskHarmony** (employment)
- **Google Pay** (employment)
- **Uber** (employment)

## Partnerships

Divyam Goel's posts do not say they offer sponsorship, affiliate, or paid-promotion formats. The content falls into two categories: commentary on freight-forwarding operations—the cost of manual email routing, what breaks AI rollouts in forwarding, and how the market is repricing logistics technology—and promotion of TaskHarmony, the software business they are building to read and route that email for forwarders. One post also recruits engineers for the business. These are company and hiring messages, not brand placements; none describes a media kit, rate card, audience guarantee, content package, or terms for promoting a third party. For a campaign aimed at recruiting a founder-level product or growth leader for AI email process tools built for forwarders, Goel's public activity points to building and staffing their own company, not selling placements. A brand seeking a commercial arrangement would need to contact them directly and ask whether they accept partnerships and what terms apply. The posts identify no official partnership inquiry route, so no link is offered.

## Alternatives

- Marcelo Fujimoto: Choose Fujimoto over Goel for trade-content infrastructure—duty calculation, HTS classification, AD/CVD intelligence, document management and developer-facing APIs—rather than shared-inbox AI. The published work describes a live US import duty calculator and a modular, API-first engine strategy at Tandom, with HTS and AD/CVD intelligence described as coming next. A company that needs a founder-level leader to ship interoperable trade-data components and win forwarder, broker and shipper adoption through APIs should talk to Fujimoto first.
- Alain Borri: Choose Borri for market strategy, category narrative and executive credibility rather than day-to-day product build. Borri writes as CEO of Sightness in Singapore and frames the AI question in freight forwarding as a value-capture problem: whether productivity gains stay in the forwarder's margin or pass to customers, and whether TMS survives as a standalone category as AI agents and APIs make transport management modular. A company that needs a founder-level leader to position an AI email workflow product against incumbents, talk to shippers and TMS vendors, and shape a public argument about where value moves should consider Borri.
- Bryan Lacaillade: Choose Lacaillade when the company needs someone who has run a freight-forwarding software business through competitive pressure and can advise forwarding leaders on fixing broken processes before automating them. The published work covers resolving an 18-month legal dispute with Flexport while continuing to build Freightmate, and a practical AI automation message delivered to forwarding leaders through a Freight & Trade Alliance webinar: standardize the process first, then automate. That is a better match when the role requires credibility with forwarder operations leaders, change management and resilience in a contested market.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/