# Divey Gulati

Divey Gulati writes about ecommerce fulfillment and logistics technology at ShipBob, including how AI can help brands manage supply chains and how fuel surcharges affect shipping costs.

- Profile: https://b2binfluencer.marketing/creators/divey-gulati/
- LinkedIn: https://www.linkedin.com/in/divey-gulati-90299414
- LinkedIn followers: 5,086
- Topics: artificial-intelligence, ecommerce, supply-chain, ecommerce-fulfillment
- Based on 13 dated posts, latest 2026-09-01

## Summary

Most useful for a company-side view of AI fulfillment, parcel fuel surcharges, and logistics cost pressures.

- Best for: A B2B logistics-tech brand seeking thought leadership on AI fulfillment and parcel costs.
- Not for: Consumer lifestyle or direct-to-consumer campaigns wanting sponsored posts, coupon codes, or reach guarantees.
- Check first: Confirm written scope, sign-off, labeling, plus LinkedIn demographics and comparable results.

### Takeaways

- Diesel price changes move parcel fuel-surcharge percentages and freight costs per mile.
- Supply-chain AI must work across inventory, labor, carrier relationships, and customer trust.
- Fulfillment AI is more useful when it can act, not just report.

## Main ideas

- **A supply chain isn’t software, so AI adoption moves at a different speed**: Gulati’s central claim is that supply chains behave unlike digital products. A storefront, they argue, can be made AI-ready in a weekend, but a supply chain cannot: it depends on inventory, labor, carrier relationships and the trust customers place in a brand when they buy. That is why ShipBob has built its own technology stack since 2014 rather than bolting AI onto existing systems. Physical operations and relationships set the pace, so the software has to be built around them. The payoff, Gulati argues, is that lean brands can gain the operational depth of much larger companies if fulfillment can think and act at their speed.
- **Fulfillment AI is more useful when it can act, not just report**: Gulati distinguishes between systems that show what is happening and those that can change it. Most connectors, they argue, provide visibility; the valuable step is write access, which lets operators act inside tools they already use instead of switching systems. When the answer and the action are in the same place, merchants can resolve problems in one move rather than several. Gulati also gives the in-dashboard agent a clear stage label: it was in beta at the time of the post.
- **Fuel surcharges move faster than base rates, so the invoice line items are where the money hides**: Gulati treats fuel as an under-watched driver of shipping costs, not background noise. Parcel and freight carriers index fuel surcharges to the DOE diesel price, but parcel surcharges are expressed as percentages while freight surcharges are quoted per mile. Both can move sharply even when base rates stay flat. Merchants watching headline rates can miss the shift, so Gulati recommends checking invoice line items closely during volatile fuel periods.
- **Trust and fraud are becoming an AI problem inside supply chains**: Gulati’s conference takeaway is that logistics is changing not just its efficiency layer but its trust layer. Brands are using AI to counter AI-driven fraud, the post argues, and these solutions are already real, reshaping how accuracy is built into supply chains. Gulati also sees warehouses moving beyond automation toward systems that combine software, robotics and data for intelligent decision-making. They argue that logistics is no longer the unglamorous backwater it was once labeled.
- **Building the team around speed: forward-deployed engineers and AI agents**: Gulati’s hiring post doubles as a statement of operating priorities. Logistics problems arrive as operational chaos, they argue, and should be automated away with AI agents. The work calls for first-principles thinkers who write most of their code in tools like Cursor or Claude Code, move with urgency and ship fast. The “forward-deployed” label puts engineers close to operational problems, reflecting the broader argument that fulfillment software must fit the physical operation.
- **Brand relationships land better when told first-person, with the counterparty named**: In the set’s only customer-facing post, Gulati takes a personal rather than case-study approach: they state their own stake in the brand, name the person who made the decision and describe the benefit plainly. The framing makes the fulfillment win a relationship between people, and something the writer personally cares about, rather than an abstract partnership announcement.

## Work to read

- [Fuel surcharges are no footnote: how diesel moves parcel and freight costs](https://www.linkedin.com/posts/divey-gulati-90299414_%F0%9D%90%80%F0%9D%90%AC-%F0%9D%90%A8%F0%9D%90%9F-%F0%9D%90%AD%F0%9D%90%A8%F0%9D%90%9D%F0%9D%90%9A%F0%9D%90%B2-%F0%9D%90%92%F0%9D%90%A1%F0%9D%90%A2%F0%9D%90%A9%F0%9D%90%81%F0%9D%90%A8%F0%9D%90%9B-%F0%9D%90%A2%F0%9D%90%AC-activity-7437947710500155392-bAgU)
- [ShipBob AI: an end-to-end layer, not a feature](https://www.linkedin.com/posts/divey-gulati-90299414_ive-been-in-supply-chain-long-enough-to-activity-7490498202249420800-e9pQ)
- [Hiring forward-deployed engineers to automate logistics chaos](https://www.linkedin.com/posts/divey-gulati-90299414_forward-deployed-engineer-iii-activity-7435685675514871808-HrcV)
- [Manifest takeaways: using AI to counter AI-driven fraud](https://www.linkedin.com/posts/divey-gulati-90299414_really-enjoyed-the-opportunity-to-speak-at-activity-7430612193567498241-FTrF)
- [True Classic fulfillment win: a customer-turned-partner story](https://www.linkedin.com/posts/divey-gulati-90299414_ecommerce-fulfillment-shipbob-activity-7433149054026473472-HabM)

## Brand relationships

- **ShipBob** (employment)
- **True Classic** (client)
- **Anthropic** (mention)
- **FedEx** (mention)

## Partnerships

No partnership program, sponsorship rate card, or paid-collaboration disclosure appears in Divey Gulati's posts. The five posts are written from inside ShipBob, not on behalf of a personal media brand: Gulati announces ShipBob product and hiring news, explains the company's position on fuel surcharges, and reflects on a logistics conference. That makes them a record of an operator commenting on their employer's business, not an independent creator selling placements. Any thought-leadership or co-marketing arrangement would need to be scoped and cleared around their ShipBob role and its disclosure rules, rather than bought off a menu. The posts specify no deliverables, formats, specifications, pricing, exclusivity terms, or approval process. Before building a campaign around Gulati, confirm in writing what they can take on, who signs off, and how the relationship would be labeled.

## Alternatives

- Owen Finch: Choose Owen Finch when the campaign centers on parcel and freight cost mechanics rather than the AI narrative. The bike-shipping post works through the exact arithmetic a brand uses before committing a SKU to one lane: additional-handling kicks in around 10,368 cubic inches, oversize takes over past 17,280 cubic inches, a large bike box carries a rack-rate oversize charge near $300, and the LTL-versus-parcel break-even sits much higher once additional-handling, oversize, and freight rates are negotiated. This is the closest match to the parcel-cost part of a campaign about SKU-level cost engineering, written as an operator walking a brand through its own numbers. A second post argues that a 3PL saying yes to every lead dilutes service for existing clients, a fit-and-focus argument a logistics-tech partner could use to frame disciplined client selection. For a campaign that wants SKU-level cost engineering and is willing to drop the AI thread, they are the better substitute.
- Jeff Kline: Choose Jeff Kline when a campaign needs landed-cost and cash-flow framing at the policy level instead of warehouse mechanics. The post on ShipBob's Unpacked podcast recaps how True Classic's model broke when Section 321 de minimis treatment ended: goods that sat in Mexico and cleared as orders came in now import into the US with tariffs due at entry, and a foreign trade zone moves the duty to the point of sale and removes US duty on goods sold internationally. It is a compact worked example of a tariff change turning into a cash-flow problem, which suits a campaign about cost strategy where the buyer cares about policy exposure. The second post adds a sales and retention angle, using the Sears and Roebuck 'Don't Sell Me Things' piece to argue that ecommerce messaging should sell outcomes rather than product features. A partner wanting tariff analysis plus brand messaging, and comfortable with a podcast-recap format, gets a better match here than from the original creator.
- Allison Sculley: Choose Allison Sculley when the campaign needs the merchant-side view of adopting AI in ecommerce operations. One post reports what merchant conversations cluster around, including operational efficiency while protecting margins, expanding sales channels, and growth without a matching cost increase, and names the AI sessions worth attending. The other is a first-person account of moving from pen-and-paper notes to an AI meeting assistant that recalls prior calls, builds action plans, and drafts follow-ups, alongside a description of a role that now spans operations, inbound logistics, freight, dock constraints, and inventory strategy. That perspective complements Divey Gulati rather than duplicating them: the operator on the receiving end of fulfillment and logistics tools, including the cross-functional coordination a merchant has to hold together. For a testimonial, change-management, or brand-perspective piece inside an AI-fulfillment campaign, they are the stronger pick.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/