# Devin Marble

Devin Marble writes about enterprise XR, smart glasses, and ways wearable technology can help frontline workers do their jobs, including guided workflows and remote expert support.

- Profile: https://b2binfluencer.marketing/creators/devin-marble/
- LinkedIn: https://www.linkedin.com/in/devinmarble
- LinkedIn followers: 5,507
- Based on 15 dated posts, latest 2026-09-03

## Summary

Devin Marble is most useful for explaining frontline smart glasses use cases, device tradeoffs, and deployment challenges.

- Best for: A managed wearables platform selling to operations and IT buyers in frontline industries.
- Not for: Learning and development vendors selling VR training simulations to HR buyers.
- Check first: Confirm recent post results and any audience survey before contacting them.

### Takeaways

- Many frontline jobs need information during the task, not another training simulation.
- Smart glasses and true AR are different products, and a HUD is not AR.
- Deployability, security, and management are the real gate for XR deployments.

## Main ideas

- **The underserved moment is the job itself, not training for it**: Marble divides a worker’s day into three moments: pre-work training and certification, post-work review such as recertification and after-action review, and what they call guided workflow: doing the actual job with hands busy. Their argument is that head-worn computing spent a decade on the first two because immersive headsets fit those tasks, while the roughly 2.7 billion people who work without a desk are doing work nobody built for. Marble calls this category first-person computing: glasses workers already know how to wear, with a point-of-view camera and optional in-lens text, rather than holograms anchored to the floor.
- **Smart glasses and true AR are different products, and a HUD is not AR**: Marble distinguishes sharply between head-worn devices. Smart glasses preserve vision, are wearable all day, and never pull the worker out of their environment. Some have no display; others add a HUD that serves text into the line of sight without blocking real vision. True AR, by contrast, means binocular, world-locked 3D overlays anchored to physical objects, with different hardware, ergonomics, and market size. Marble states flatly that a HUD is not AR and expects the distinction to shape any deployment plan.
- **Deployability, security, and management are the real gate**: Marble’s recurring claim: the technology was never the hard part; making it deployable, secure, and trusted was. They describe wearables as an enterprise device category most organisations have no management strategy for. They point to remote-assistance sessions running in a controlled, managed, multi-device environment and describe ArborXR as the first device-management platform to support wearables—a setup IT can approve.
- **The HoloLens gap: track device churn, but do not bet the plan on one headset**: One post turns the AR headset market into a cheat sheet of exits and contenders. Marble argues that the gap HoloLens left is real and that organisations paying attention will not be caught flat-footed. Their position: the OEM choice is not the point; organisations should stop treating emerging technology as only training for the job.
- **A working XR programme is a partner stack, not a single product**: Marble argues that success comes from assembling the right partners. Emerging technology, innovative software, and enterprise hardware move through channel procurement, sit in different companies, and require deep domain expertise to bring together so a deployment works. The payoff for the customer: the pieces are arranged so it feels as if someone pressed an easy button.

## Work to read

- [Field Notes: what's the enterprise use case for smart glasses?](https://www.linkedin.com/posts/devinmarble_fieldnotes-fieldnotes-guidedworkflow-activity-7481464549095817216-C2Re)
- [First-Person Computing: the on-task work problem](https://www.linkedin.com/posts/devinmarble_slides-enterprise-tam-for-smart-glasses-activity-7478488744120102912-Y9N2)
- [Remote assistance demonstrated on a 1955 Ford F-250](https://www.linkedin.com/posts/devinmarble_fieldnotes-wearables-enterprisexr-activity-7471307835222523904-GKrr)
- [AR headset landscape: the gap HoloLens left](https://www.linkedin.com/posts/devinmarble_fieldnotes-ar-hololens-activity-7458559709667586048-csdW)
- [What it takes to turn an XR programme around](https://www.linkedin.com/posts/devinmarble_easybutton-activity-7487960741925523457-f29p)

## Brand relationships

- **ArborXR** (disclosed_partnership)
- **ArborXR** (disclosed_partnership)
- **PICO XR** (mention)
- **VR Expert** (mention)

## Partnerships

Devin Marble's partnership activity in these posts works through the managed-wearables ecosystem rather than a published sponsorship menu. Formats include co-marketing with device and services partners in a combined deployment stack, field-notes content covering a specific frontline use case, category-education posts tied to a research asset, and in-person presence at XR industry events. The posts publish no rate card, media kit, sponsorship policy, dedicated partnership page, or official inquiry route; ask directly for rates, terms, and the right contact. They direct interested parties to direct messages and meetings at events.

## Alternatives

- Johnny Eaker: Pick Johnny Eaker when the campaign targets manufacturing recruitment and first-week retention rather than guidance during the task. Both posts argue that new hires quit because reality does not match what they were shown. One says companies buy sophisticated technology stacks while people leave before the end of week one, calls it a preview problem rather than an AI problem, and presents a headset walkthrough of the actual workstation as the fix. The other pushes back on the idea that immersive training is a gimmick aimed at younger workers, arguing it also works for experienced employees who sat through safety lectures they did not retain. A vendor selling workforce development, recruiting pipelines, or pre-hire and onboarding programmes to manufacturers would find the buyer’s problem already framed, with the setting named as Missouri manufacturers competing for talent.
- Tim Regnier: Pick Tim Regnier when the audience is supply chain, distribution or warehouse operations leadership and the message is operational performance rather than device choice. One post sets out three eras—transactions, visibility, and now execution—and names groundwork a wearable rollout needs anyway: mapping how work actually gets done, connecting planning systems to frontline activity, capturing the exceptions people handle every day, and defining what finished work looks like. The other speaks to warehouse operations leaders under turnover pressure and cites fulfilment and distribution operations with 20,000 to 200,000 frontline workers gaining an average 4% quality performance improvement and hitting productivity goals weeks faster with new hires. A vendor seeking a performance and readiness conversation with operations leadership would find the vocabulary already in place.
- Steve Evans: Pick Steve Evans when the campaign targets engineering and design audiences rather than frontline operators. The posts make engineering-data arguments: shape-based search finds duplicate and near-duplicate CAD parts after mergers, acquisitions or PLM migrations, with a worked cost example of 50,000 parts, 15% exact or near duplicates, 7,500 parts to rationalise at two engineer-hours each and £60 an hour, about £900,000 of avoidable effort. The other explains how 3D CAD reshaped aerospace development through simulation, model-based definition, clash detection, rapid prototyping and supplier collaboration. A vendor selling engineering or PLM software, or an XR company seeking aerospace and manufacturing engineering buyers with a data-quality or time-to-market case, would be speaking to a writer who already frames the problem in those terms.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/