# Dan Jacobs

Dan Jacobs shares email and SMS marketing advice for ecommerce businesses, including Klaviyo post-purchase flows, customer retention, and the Customer Hub.

- Profile: https://b2binfluencer.marketing/creators/dan-jacobs/
- LinkedIn: https://www.linkedin.com/in/emaildan
- Topics: ecommerce, email-marketing, ecommerce-retention
- Based on 11 dated posts, latest 2025-11-11

## Summary

Useful for practical Klaviyo email and SMS retention advice for ecommerce brands after Black Friday and Cyber Monday.

- Best for: A DTC ecommerce brand improving post-BFCM retention with Klaviyo email and SMS flows.
- Not for: Short-form video product demos, guaranteed sponsorship placements, or verified demographic reach.
- Check first: Confirm availability, format, audience evidence, and commercial terms before contacting them.

### Takeaways

- Post-BFCM retention is a flow problem: product education, tailored winbacks, surveys, SMS consent.
- Use email to test offers before committing paid-ad budget.
- Write conversationally, not as a discount machine, to create emotional connection.

## Main ideas

- **Email and SMS matter more when budgets tighten**: Dan Jacobs argues that consumers under financial stress fall back on familiar, trusted brands, giving an established brand that communicates with its list an advantage over unfamiliar competitors. Customers are unlikely to gamble on a cheaper unknown brand that might be worse when the known brand is trustworthy and active. The conclusion is direct: ignoring email while competitors use it hands them ripe, low-hanging fruit.
- **Use email to test offers before paying for ads**: Dan Jacobs treats email as a cheap, reliable testing channel. Before spending hundreds or thousands of dollars advertising an offer on Facebook, a brand should test it with a handful of email campaigns. Email data is more reliable, the marginal cost is negligible because the email platform subscription is already paid, and the downside is limited.
- **Write like a person, not a discount machine**: Dan Jacobs treats tone as a working lever. Discounts sent every week or month lose their converting power and overshadow emotional tone, while short scarcity-and-urgency copy can backfire when customers are already locked into a scarcity mindset. The alternative is conversational, down-to-earth writing that tries to replicate the connection a small-town shop has with its customers, something few ecommerce brands bother to do.
- **Post-BFCM retention is a flow problem**: Dan Jacobs argues that brands focus on the BFCM campaign itself rather than what happens after new customers arrive. The work is to tune post-purchase Klaviyo flows: fill them with educational content about using, installing, or caring for the product; refresh customer winback timing and tailor its content to what was bought; gather reviews; run post-purchase surveys to learn why customers chose the brand; and use conditional logic to collect SMS consent from email-only customers. A bonus tip recommends moving new customers into the Klaviyo Customer Hub and training them to use it.
- **Review requests should travel beyond the product page**: The post-BFCM advice argues that review requests can do more than populate on-site reviews. Sending cross-platform requests to customers who have already posted positive reviews can add reviews on Google, Reddit, and Facebook. The stated rationale is that large language models value multiple touch points.
- **The Klaviyo Customer Hub is a first-mover bet**: Dan Jacobs frames adopting the Klaviyo Customer Hub as an early advantage, comparing it to opening a Facebook ads account in 2010 and telling readers they need to get it running immediately. A later post around K:BOS 2025 describes brainstorming ways to use the Hub for clients and asks peers which custom blocks they have built. Their focus is on platform-specific implementation rather than general email advocacy.
- **From broad downturn advocacy to platform-specific tactics**: The posts split into two modes. The earlier downturn series makes psychology-led arguments for email as a channel that matters more when budgets tighten, in short numbered posts. The later Klaviyo posts are narrower and more operational, focused on specific flows, features, and custom blocks. The shift suggests Dan Jacobs's public priorities have moved from why email matters to how a particular platform should be configured.

## Work to read

- [Are Your Emails Optimized for When the BFCM Dust Settles?](https://www.linkedin.com/posts/emaildan_are-your-emails-optimized-for-when-the-bfcm-activity-7394104882678423552-oraa)
- [Klaviyo Customer Hub ideas after K:BOS 2025](https://www.linkedin.com/posts/emaildan_klaviyo-customer-hub-how-to-optimize-the-activity-7392642851873972225-XUqh)
- [Five reasons email marketing is vital in a downturn, part 4: emotional connection](https://www.linkedin.com/posts/emaildan_emailmarketing-smsmarketing-shopify-activity-6953755614678306816-FXtq)
- [Five reasons email marketing is vital in a downturn, part 3: consumers stick to familiar brands](https://www.linkedin.com/posts/emaildan_emailmarketing-smsmarketing-klaviyo-activity-6953032976544796673-U0wN)
- [Five reasons email marketing is vital in a downturn, part 5: test offers in email before paying for ads](https://www.linkedin.com/posts/emaildan_emailmarketing-smsmarketing-klaviyo-activity-6955196862798692352-5p7r)

## Brand relationships

- **Klaviyo** (mention)

## Partnerships

None of the five posts document a sponsorship or partnership offer for Dan Jacobs. They give advice to ecommerce brands, not pitches to sponsors, and none carries a disclosed paid-partnership label, rate card, audience specification, or contact route for brand inquiries. Buyers have no published format to budget against, so treat a partnership as an exploratory conversation rather than a purchase from a listed menu. Ask Jacobs to establish scope, deliverables, and disclosure terms.

## Alternatives

- Muhammad Ahmad: For a post-BFCM Klaviyo post-purchase campaign, choose Muhammad Ahmad when the brand needs a diagnosis of why its broader ecommerce email program is underperforming, not a single holiday sequence. Their posts identify weak welcome flows, treating the same offer to everyone, discount fatigue, ignored metrics, missing post-purchase follow-up, no testing, and no zero-party data as common leaks. They also argue against copying another brand's welcome flow, offers, subject lines, or product storytelling, and ask what stage, emotions, product promise, and customer-journey style drive a specific brand's buyers. That is useful when the post-BFCM problem may be a system-level strategy issue: the brand may need to rebuild segmentation, tone, and testing discipline before a post-purchase flow can work.
- Lindsey Lopez: For the same post-BFCM retention campaign, choose Lindsey Lopez when the brand wants email and SMS to work as one relationship-building system rather than two separate promotional channels. Their posts describe a targeted three-part educational sequence for a DTC client that drove revenue growth, brand advocacy, and reviews. They also show a concrete cross-channel orchestration problem: an abandoned-cart email, a discount SMS five minutes later, and an upsell email after that feel spammy; the better plan is to wait for opens, follow up by SMS after a delay, and send dynamic product recommendations only if the customer opened but did not buy. That is a direct fit when the post-BFCM problem is poor timing, channel conflict, or too many disconnected messages.
- Vira Sadlak: For the post-BFCM Klaviyo post-purchase brief, choose Vira Sadlak when the immediate priority is getting existing flows holiday-ready and then retaining buyers after the surge. The reviewed podcast post covers reviewing every flow that uses discount codes before BFCM, keeping campaigns and flows consistent, using Klaviyo universal content blocks during the holiday rush, setting up price-drop and back-in-stock flows, and creating retention promotions after BFCM. The companion post argues for the long game: balance promotional and educational content, respect customer lifecycle stages, and nurture trust before asking for another purchase. That fits a brand that knows its post-purchase problem is partly operational and wants a holiday-flow audit first.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/