# Courtney Hirsch

Courtney Hirsch is a CEO at Jomboy Media, where the work spans baseball content and the business around it: live game coverage, social clips, creator-led programming, and apparel. Hirsch also writes about the decisions and mistakes involved in building the company.

- Profile: https://b2binfluencer.marketing/creators/courtney-hirsch/
- LinkedIn: https://www.linkedin.com/in/courtney-hirsch-0153bb7
- LinkedIn followers: 10,716
- Median of last 9 posts: 31 reactions, 3 comments (checked 2026-11-02)
- Topics: artificial-intelligence, leadership, supply-chain
- Based on 8 dated posts, latest 2026-10-08

## Summary

Most useful for speaking or advisory on scaling creator-led commerce and operations around sports content.

- Best for: A media or consumer-goods company planning speaking or advisory on creator-led commerce.
- Not for: A direct-to-consumer brand hiring Hirsch personally as a paid on-camera creator judged on reach.
- Check first: Confirm current audience data and whether the engagement needs consumer reach or senior decision-makers.

### Takeaways

- Yankees mock neck sold out in an hour; second drop sold out in a minute.
- A supply-chain delay kept some playoff orders from arriving in time.
- Postseason coverage involves creators, producers, editors, social, apparel, e-commerce and sales.

## Main ideas

- **The business around the content is the real operation**: Hirsch describes sports coverage as work shared across creators, producers, editors, social, sales, apparel, and e-commerce. The point is that a media company’s product is not just what viewers see; it also depends on the teams that turn live moments into content, products, and client experiences.
- **A fast-selling product still needs time to reach customers**: Hirsch treats a product launch as an operational promise, not just a sales result. Strong demand does not excuse a missed delivery expectation; planning needs enough time for supply, fulfillment, and shipping, and a mistake calls for direct customer follow-up.
- **Judge spending by the value it creates, not by whether money is available**: Hirsch argues that being able to afford a purchase is not a reason to make it. The test is whether spending more improves the work or creates more value, and explaining that test helps employees understand how decisions are made.
- **Own mistakes and treat early warning signs as useful evidence**: In a recurring series about CEO failures, Hirsch explains the decision behind a mistake, what it cost, and what should change. One lesson is that intuition can reflect patterns noticed across prior conversations and decisions, even before those patterns are easy to put into numbers.
- **Give people access, then let them show what they can do**: Hirsch distinguishes making an introduction from arranging an opportunity on someone else’s behalf. A network can help someone get noticed, but the person seeking the opportunity should create and present work themselves.
- **Build around the audience rather than a platform’s feature list**: Hirsch argues that platform features change, so choosing a platform by its current feature set is a short-lived strategy. The more durable priorities are understanding an audience, earning its attention, and building a business around it.

## Work to read

- [What the MLB postseason actually looks like when you run a baseball media company](https://www.linkedin.com/posts/courtney-hirsch-0153bb7_heres-what-the-mlb-postseason-actually-looks-activity-7513939052748812290-Oo5a)
- [One World Series game night, department by department](https://www.linkedin.com/posts/courtney-hirsch-0153bb7_what-does-jomboy-media-look-like-behind-the-activity-7521549249549864961-fmjW)
- [The Heydaze launch that shipped late](https://www.linkedin.com/posts/courtney-hirsch-0153bb7_my-f-up-my-failure-as-ceo-i-jumped-the-activity-7511764698258739200-Tc17)
- ["I hired a vendor because they looked great on Instagram"](https://www.linkedin.com/posts/courtney-hirsch-0153bb7_my-f-up-my-failure-as-ceo-not-trusting-activity-7521911541676298240-3MkF)
- [Retiring the phrase "we have the budget"](https://www.linkedin.com/posts/courtney-hirsch-0153bb7_i-recently-sent-a-slack-message-to-our-entire-activity-7521187144598470657-uJE6)
- [Warehouse Games: employees who are not creators, competing on camera](https://www.linkedin.com/posts/courtney-hirsch-0153bb7_i-faced-every-level-of-baseball-warehouse-activity-7520462479928283137-otSL)

## Brand relationships

- **Jomboy Media** (employment)
- **Heydaze** (employment)
- **New York Yankees** (mention)

## Partnerships

The reviewed posts show Jomboy Media hosting clients at a watch party and selling its own apparel, but they do not establish partnership formats offered by Courtney Hirsch, sponsorship requirements, or a route for partnership inquiries. Those examples are not enough to infer a sponsorship offer. A buyer should obtain current official partnership materials before planning an activation.

## Alternatives

- Reena Bhatia: Choose Bhatia when the engagement is really about deciding what a client-facing business should publish. The two reviewed posts are practical content-selection work: one walks through three accounting firms' recent posts and explains why a hook, a relatable question and a plain-language tone make a potential client curious before a firm educates them, singling out a behind-the-scenes video for showing what a normal day involves rather than giving tips or tax advice. The other argues that a business already has content sitting in front of it — behind-the-scenes moments, repeated client questions, team projects, industry opinions, lessons learned, the people behind the business — and points to a ready-made set of 27 October post ideas usable across healthcare, home services, real estate, law, beauty, hospitality and professional services. If the brief is a session or advisory slot for a firm that wants to stop guessing at its calendar and start posting in a way that earns attention from buyers, this is closer to the work than a talk about product launches.
- Ben Acott: Choose Acott when the buyer's open question is whether a product is worth making at all, and when the client wants that answer tested with money before inventory is ordered. One reviewed post sets out the method and its numbers: $61,000 across twenty ad campaigns, used to ask whether a name makes anyone stop, which of four pack concepts draws interest, whether the science or the result sells it, and whether someone will put a card down for a product they cannot receive yet. Two ideas that appealed to Acott personally came back at $8.41 a lead and $62.20 a purchase. The result was 20,276 leads and 149 people who paid $1 to reserve. That is the pre-launch counterpart to the timeline error Hirsch describes, and it is concrete enough for a consumer-goods client who would otherwise commit to tooling, a minimum order or a formulation on opinion alone. The second post extends the same evidence-mindedness with sub-$15 acquisition costs off a $90 average order value and a high subscription take rate.
- Indira Uppuluri: Choose Uppuluri when the client's risk sits on the physical side of a launch: getting the right product to the right place while demand moves. One reviewed post describes Walmart's supply chain preparing for Halloween months ahead, using technology and automation to understand demand and plan inventory, and notes that customer preferences shift and demand can vary significantly by market. The other describes the holiday picture — demand surging, order patterns shifting by the hour, millions of products moving through a network that touches every part of the country — and credits associates and technology together. For a client whose last limited drop missed a delivery window because planning came too late, or who is choosing how much automation to put behind seasonal demand, this speaks to the upstream half of the problem that Hirsch's own account describes from the brand side.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/