# Cory Poccia

Cory Poccia writes about connected TV advertising and performance marketing, including how brands can split budgets across streaming services and measure the path from an ad-driven visit to a sale.

- Profile: https://b2binfluencer.marketing/creators/cory-poccia/
- LinkedIn: https://www.linkedin.com/in/corypoccia
- LinkedIn followers: 1,328
- Topics: retail-media
- Based on 11 dated posts, latest 2026-10-07

## Summary

Cory Poccia is most useful for practical explanations of connected TV buying, budget splits, and measurement.

- Best for: A connected TV ad platform seeking a full-funnel CTV playbook as a co-marketing article.
- Not for: Campaigns needing on-camera presence, short-form video, large owned audience, or named client results.
- Check first: Confirm whether they accept sponsored work and request media kit, rates, and audience data.

### Takeaways

- FAST services like Tubi and Pluto suit broad reach; premium streaming needs different prices, creative, goals.
- CTV's job ends at a qualified session; the sale belongs to the website.
- CTV can build demand before Prime Day while retail media captures ready shoppers.

## Main ideas

- **Connected TV is two products sold on the same screen**: Poccia argues that buying FAST services and premium streamers as interchangeable inventory costs money on both sides. They distinguish the two by price and data: FAST offers lean-back viewing, broad reach, and cheap inventory; premium is logged-in and deterministic, and priced accordingly. The practical conclusion is to buy each at its own price level, with its own creative and success measure, rather than apply one target cost per thousand and one key performance indicator to everything.
- **CTV's job ends at the session, and the sale belongs to the website**: Poccia separates what a CTV campaign is responsible for from what happens after the click. They argue that blaming CTV for weak site conversion confuses the step that delivered a qualified visitor with the step that closed the deal. The distinction is clear: cost per session tells you whether CTV did its job, while cost per order tells you whether the whole funnel closed. Those are different questions, and Poccia sees conflating them as the core mistake in the debate.
- **CTV creates the demand that retail media captures**: Poccia frames television and retail media as two halves of one purchase. In their account, Amazon built a machine for capturing existing intent rather than creating it, so the question that decides a big sales event is whose name a shopper already wants when they walk in. Because a television cannot be clicked, they argue that a CTV ad plants a name instead of asking for the sale, building demand before the shopping event rather than during it. Poccia's formulation: spending on the retailer captures demand, while spending on CTV creates the demand the retailer captures. Most brands pay for only half.
- **The awareness-only label no longer fits CTV**: Poccia argues that the vocabulary around connected TV no longer matches what the channel does. They describe a decade in which CTV meant top-of-funnel awareness, handing the customer to search and social to close, and say platforms now pitch full-funnel, shoppable, measurable, accountable buying instead. They see that shift as established by both industry positioning and performance data, and read a channel credited with a minority of impressions and a majority of conversions as something other than an awareness vehicle.

## Work to read

- [Connected TV in 2026 is two markets in a trench coat](https://www.linkedin.com/posts/corypoccia_connectedtv-ctv-ctvadvertising-activity-7458362460681539584-SDFY)
- [A car salesman gets the buyer onto the lot](https://www.linkedin.com/posts/corypoccia_monday-joe-series-5112026-stop-blaming-activity-7459804353827225602-n5Ni)
- [A phone used to be a phone](https://www.linkedin.com/posts/corypoccia_connectedtv-ctv-ctvadvertising-activity-7463108165514043392-8muy)
- [Prime Day is live right now. And if you're just now ramping your CTV spend for it, I've got bad news.](https://www.linkedin.com/posts/corypoccia_connectedtv-ctv-ctvadvertising-activity-7475388512322867203-r4Na)

## Partnerships

Cory Poccia’s posts focus on their own written analysis of connected TV advertising, not branded placements: none carry a disclosed sponsor, paid-partnership label, or named client. Sponsorship availability is unconfirmed, so ask whether they accept partnerships and request a media kit, rate card, and audience demographics; no media kit, rate card, audience demographics, or partnership inquiry page appears in the posts. Their recurring, opinionated explainers target performance marketers and media buyers, covering a full-funnel CTV argument, a FAST-versus-premium budget split, and a session-versus-conversion measurement framework. Each post links to a longer article through a shortened link, making a joint or sponsored long-form piece a natural format to explore—not a published offering or rate card.

## Alternatives

- Ali Chaudhary: For the same commissioning decision, choose Ali Chaudhary when the platform wants an article answering a paid-social question: how a founder can turn Meta Ads from post boosting into a customer acquisition system, and how a media buyer can direct Advantage+ rather than fight it. The posts build that argument through a clear sequence—objective, offer, audience, creative, funnel, measurement, optimisation—and show the role of human strategy as automation takes over execution.
- Andriy Boychuk: For the same commissioning decision, choose Andriy Boychuk when the platform shifts toward DTC retention around marketplace events: counter-programming Amazon Prime Day with list-only sales, subscriber early access and email/SMS capture, or protecting back-in-stock demand when Google's AI Mode alerts can send the click to another site. The posts focus on the customer moment and the owned-channel response, making them useful when the need is retention rather than CTV reach.
- Ali Hamza: For the same commissioning decision, choose Ali Hamza when the buyer needs a Meta ad account audit: spotting creative that has run unchanged for months, campaigns that send traffic to an Instagram profile instead of a product page, or discount-led advertising that has become the whole strategy. The posts also list client results and offer a free account review, making the fit strongest when the deliverable is a practical paid-social teardown rather than a CTV playbook.

---
AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/