# Charles E. Gaudet II

Charles E. Gaudet II hosts the Beyond 7 Figures podcast and shares practical advice for entrepreneurs on growing businesses, including marketing, attribution, delegation, and operations.

- Profile: https://b2binfluencer.marketing/creators/charles-e-gaudet-ii/
- LinkedIn: https://www.linkedin.com/in/charlesgaudet
- LinkedIn followers: 33,574
- YouTube: https://www.youtube.com/channel/UCq5kZXqhbTO7GOoYAxaTr3w
- Topics: leadership, sales, startup, b2b-marketing, demand-generation, brand-positioning, marketing-attribution
- Based on 31 dated posts, latest 2026-10-02

## Summary

Charles E. Gaudet II is useful for B2B growth and marketing insight through podcast interviews and practical frameworks.

- Best for: A B2B podcast or media company wanting a host for practical growth and marketing insight.
- Not for: A consumer brand seeking direct-response sponsorship with guaranteed demographics, fixed deliverables, and a published rate card.
- Check first: Confirm audience data and whether sponsorship packages, rates, or deliverables exist.

### Takeaways

- The founder, not the market, is usually the bottleneck.
- Platform dashboards give the wrong answer about what is working.
- Buyers decide before they talk to sales, so the proof has to be public.

## Main ideas

- **The founder, not the market, is usually the bottleneck**: The show keeps returning to the claim that owners stall their companies by staying inside the daily work. Hours spent on admin, scheduling and firefighting are hours not spent on strategy, and a business that depends on its founder is worth less when sold. The proposed fix is a specific hire or threshold, not a change of attitude. Tricia Sciortino, CEO of Belay and its first employee, frames it as return on time and says a chief executive should be on the bridge of the ship, not in the engine room. Bryon Morrison, co-founder of Proxxy, which supplies remote chiefs of staff, calls the role an executive multiplier rather than an assistant and puts trust-building at about six intentional weeks. Gray MacKenzie, who runs Zen Pilot, treats the same problem as a project-management failure.
- **Platform dashboards give the wrong answer about what is working**: Attribution is a reporting problem with a buying-cycle answer. Scott Desgrosseilliers, founder of Wicked Reports, argues that Google and Meta both claim credit for the same conversions inside 28-day windows, while buyers research for 62 days or more across dozens of sources. Short-window numbers, then, cannot tell marketers which channel produced a sale. His remedy is to judge spend against the real cycle, not the dashboard. He reduces the decision to one word: Scale, Chill, or Kill. Joe Putnam, founder of Conversion Engine, adds the counterintuitive case that a lower return on ad spend can make more money than a high one, because the business keeps selling after the first purchase.
- **Buyers decide before they talk to sales, so the proof has to be public**: Several episodes argue that sales conversations now happen near the end of a decision, not the start, shifting the work earlier. Megan Bowen, CEO of Refine Labs, describes a shift from funnel marketing to capture, create, and convert demand. She says that for most B2B companies, the buying process is largely complete before a prospect contacts a sales team. Justin Rowe, founder of Impactable, applies the same logic to enterprise procurement: most RFPs, he says, are screened by software before a person reads them, making published frameworks and proof points essential to getting a meeting. Both arguments point to the same conclusion: pricing, comparisons and evidence belong where buyers can find them without asking.
- **Build authority first; outbound only works once the brand is warm**: The show's recurring preference is organic presence over direct pitching. Lyndsi Edgar, founder of eLuminate Marketing, argues that personal profiles outperform company pages because people prefer dealing with individuals, and stresses consistent publishing and real conversation over selling. Justin Rowe gives the routine concrete form: engage for about twenty minutes before posting, stay ten to twenty minutes afterwards to reply, and send about fifteen targeted connection requests a day to the ideal customer rather than accepting mixed inbound requests. Steve Toth, who writes the SEO Notebook newsletter, argues that writing for people rather than search engines is what ranks, and that comparison pages naming competitors bring leads. Steve Fretzin makes the professional-services version of the case: content levels the field against competitors with bigger budgets. There is a tension with the show's own outbound episodes, which cover cold email, domain health, and pipeline stages; those episodes reconcile it by arguing that cold email only performs after prospects have already seen the brand, not as a first contact.
- **The brand should describe what is actually true about the company**: Brad Flowers, founder of Bullhorn Creative, argues that branding is culture, expertise and customer experience, not logos and fonts; differentiation built on decoration does not last. When a company grows, he says, an expertise-brand gap emerges: skills and culture compound while the brand stays put, so the market keeps judging the business by an older version of it. He also argues that narrowing the target customer can make a business more valuable, not smaller, and that AI-generated messaging erodes trust once customers recognise it.
- **Retention and community are the parts competitors cannot copy quickly**: Walker Renfrow, Predictable Profits' director of community, argues that retention deserves as much effort as acquisition—and that the usual measures fail. NPS surveys get low response rates and shallow answers, while internal account managers have an incentive to report rosy client health. The proposed method: third-party quarterly interviews, scored tiers and behavioural signals. Brad Ebenhoeh, founder of the accounting firm Accountfully, makes the financial case, arguing that accrual accounting gives a truer picture than the bank balance and that reviewing project profitability and labour utilization helps owners find work that quietly loses money.
- **Growth is not the same as a life you want**: A separate group of episodes addresses money and fulfilment rather than tactics. Garrett Gunderson, founder of Wealth Factory, argues that most financial advice benefits the adviser rather than the entrepreneur, that cash creates options, and that founders repeatedly make the mistake of giving away equity. Justin Donald and Gunderson make the case for cash flow and diversification over accumulation. Philip McKernan addresses loneliness among high achievers and the gap between achievement and fulfilment, with Gaudet sharing his experience of grief after losing his father. Derek Coburn, author of Let's Retire Retirement, argues that treating retirement as a goal leads to a loss of purpose. Mike Brcic of Wayfinders describes taking founders on remote trips with no distractions to create conditions for new thinking.

## Work to read

- [Why the Chief of Staff Is Your Most Valuable Hire (feat. Bryon Morrison)](https://predictableprofits.libsyn.com/why-the-chief-of-staff-is-your-most-valuable-hire-feat-bryon-morrison)
- [Marketing Attribution Mistakes Costing You Sales (feat. Scott Desgrosseilliers)](https://predictableprofits.libsyn.com/marketing-attribution-mistakes-costing-you-sales-and-how-to-fix-them-feat-scott-desgrosseilliers)
- [The New Rules of LinkedIn: Why Thought Leadership Beats Lead Generation (feat. Justin Rowe)](https://predictableprofits.libsyn.com/the-new-rules-of-linkedin-why-thought-leadership-beats-lead-generation-feat-justin-rowe)
- [How to Capture, Create, and Convert Demand in the AI Era (feat. Megan Bowen)](https://predictableprofits.libsyn.com/how-to-capture-create-and-convert-demand-in-the-ai-era-feat-megan-bowen)
- [Make Your Business More Profitable with Better Planning (feat. Gray MacKenzie)](https://predictableprofits.libsyn.com/make-your-business-more-profitable-with-better-planning-feat-gray-mackenzie)
- [Why Your Brand Must Evolve as Your Business Scales (feat. Brad Flowers)](https://predictableprofits.libsyn.com/why-your-brand-must-evolve-as-your-business-scales-feat-brad-flowers)
- [The Key Financial Metrics Every Business Owner Should Know (with Brad Ebenhoeh)](https://predictableprofits.libsyn.com/the-key-financial-metrics-every-business-owner-should-know-with-brad-ebenhoeh)
- [The Client Retention Formula: Relationships, Results, Growth (feat. Walker Renfrow)](https://predictableprofits.libsyn.com/the-client-retention-formula-relationships-results-growth-feat-walker-renfrow)

## Brand relationships

- **Predictable Profits** (disclosed_partnership)
- **Beyond 7 Figures** (mention)

## Partnerships

No sponsorship packages, media kit, rate card, or partner requirements appear in Charles E. Gaudet II’s posts. Episodes feature businesses behind many guests — Belay, Wicked Reports, Refine Labs, Impactable, Accountfully, Bullhorn Creative, Conversion Engine, Zen Pilot, Proxxy, eLuminate Marketing and others — but these are interview appearances; the posts state no paid sponsorship, advertising terms, deliverables, pricing, or availability for a brand. Ask Charles E. Gaudet II to confirm scope, format, and cost. The show regularly features operators and founders discussing growth, marketing, delegation, and operations.

## Alternatives

- Dorien Morin-van Dam: Pick this alternative when the need is a content-strategy or in-house-marketing show rather than a founder-growth show. The posts promote episodes in a guest-expert format, each built around a repeatable play for small teams: one covers becoming visible and trusted before a prospect ever books a call; another argues that weak content and stalled sales conversations usually point to a positioning problem, not a brand problem. For an audience in marketing and content roles, the topical match is tighter than a show spanning finance, retention, and hiring. The show describes its own scope as content strategy for small teams.
- Teresa Lisum: Pick this alternative when the audience is individuals rather than companies and the need is about life-stage change: career shifts, starting a business later, or designing a retirement. Evolving Women episodes featured a guest who left a decades-long legal career to build a technology-focused business after 50, and a retirement coach working with Gen X women on the parts of retirement planning that go beyond money, covering health, relationships, purpose, strengths, and values. A series about midlife reinvention or women's career transitions would land closer to the audience than an operator-focused growth show.
- Adrienne Benton: Pick this alternative when the need is leadership development inside organisations and a host who also runs a scheduled series and community. The posts promote a two-week live slate covering identifying a side hustle, purpose over productivity, a bold leadership framework, and coaching conversations that develop other leaders. They also promote a separate episode on building a life aligned with purpose and freedom beyond the 9-to-5, with a quiz, newsletter, and one-to-one coaching attached. A partner planning a recurring leadership slot with an audience community already in place would find the format and cadence familiar.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/