# Chantel Elliott

Chantel Elliott works on business growth through sales and marketing training, strategy, and hands-on advice. The posts describe helping teams align sales, marketing, and customer success, and adapting training to a company’s needs.

- Profile: https://b2binfluencer.marketing/creators/chantel-elliott/
- LinkedIn: https://www.linkedin.com/in/chantelelliott
- Topics: sales, sales-and-marketing-alignment
- Based on 10 dated posts, latest 2026-10-07

## Summary

Chantel Elliott is most useful for sales and marketing training, strategy, and team alignment around growth challenges.

- Best for: A B2B sales-training brand or campaign on sales and marketing alignment.
- Not for: Paid-media analytics or performance marketing campaigns, since paid-media expertise is not shown.
- Check first: Confirm co-branded webinar format, deliverables, pricing, eligibility, and partnership inquiry route.

### Takeaways

- Sales and marketing stall from unclear priorities, not weak effort.
- Training is delivered as a custom engagement, adjusted in real time.
- Third-party labour data makes the case that the skills gap is real.

## Main ideas

- **Sales and marketing stall from unclear priorities, not weak effort**: In a post about a podcast conversation with host Peter Beaudoin, Chantel Elliott lists what “we see companies struggle with”: revenue plateaus and stalled deals; misaligned sales, marketing, and customer success teams; difficulty seeing what works and what doesn’t; teams waiting for the perfectly polished pitch or marketing asset; founders trying to step away from day-to-day selling; and overwhelm that blurs where to focus. Most of these symptoms point to coordination and feedback. Elliott argues that the fix starts with alignment and clear priorities, not another tactic.
- **Training is delivered as a custom engagement, adjusted in real time**: Across two posts, Elliott describes “private training programs, supported by hands-on advisory & strategy sessions” as a blend of training, consulting, and direct feedback—not a fixed course. The Virtual Gurus program was built around the client's needs and delivered to its sales, marketing, and customer-success teams together. The teams worked through hands-on activities they could implement immediately, and the program adapted in real time as the client's needs shifted. The approach brings all three functions together to tackle the client's actual problems and redraws the plan when circumstances change.
- **Third-party labour data makes the case that the skills gap is real**: Reporting from a TAP Network presentation during a Calgary innovation week, Elliott uses external compensation data to make the case for training. Demand-generation manager (growth marketing) and marketing communications entry roles ranked third and fourth among the top ten “hot jobs” for Canadian tech; the post describes them as roles with the highest compensation growth and high demand across Canada. Elliott links that finding to 321 Growth Academy's OnRamp training program, run with InceptionU Ltd, to train future growth marketers. The post cites a study, identifies the scarce roles, then positions training as the response—in this case, within a local tech-community setting, with Platform Calgary hosting the week.
- **A post shows agency-side execution capability being built**: A hiring post seeks a Paid Media Strategist for Tiller Digital's growing team, covering strategy and planning, client guidance, campaign execution, and optimization. It asks readers to refer candidates, apply, or message with questions. Alongside the training-and-advisory posts, it shows a different operating context: agency execution rather than a program delivered to a client's team. The posts have no dates, so their sequence is unclear; ask for dates if that distinction matters.

## Work to read

- [Podcast appearance: six sales problems teams keep hitting](https://www.linkedin.com/posts/chantelelliott_accelerating-business-growth-through-sales-activity-7246975658080305152-mMQd)
- [Virtual Gurus: a custom program built with a client's sales, marketing, and success teams](https://www.linkedin.com/posts/chantelelliott_yycbusiness-marketing-sales-activity-7158876920246411264-F0Rp)
- [Compensation survey: reading tech hiring data to find growth-marketing talent gaps](https://www.linkedin.com/posts/chantelelliott_salary-survey-activity-7264697797717704705-1Nx-)
- [Hiring post: recruiting a paid media strategist at Tiller Digital](https://www.linkedin.com/posts/chantelelliott_hey-all-im-hiring-another-team-member-activity-7513274791584337920-H6Ob)

## Brand relationships

- **321 Growth Academy** (employment)
- **Tiller Digital** (employment)
- **Virtual Gurus** (client)
- **InceptionU Ltd** (disclosed_partnership)
- **Leaders, Innovators and Big Ideas Podcast** (mention)

## Partnerships

No public partnership or sponsorship formats are documented in the available posts. Chantel Elliott describes customized sales and marketing training for client teams, a training partnership with InceptionU, and private training programs with advisory support. Before pursuing a co-branded webinar, ask about the format, operational requirements, deliverables, pricing, eligibility, and partnership inquiry route; none are published.

## Alternatives

- Swati Garg: A better choice when the co-branded webinar targets customer success and talent leaders rather than sales teams. Garg's posts describe New York Success Week sessions on how companies are hiring, who they hire for, how teams are being rebuilt and which skills are newly in demand. They also cover a virtual session on compensation, negotiation and career progression tied to The Customer Success Talent Playbook. A training company whose buyer works in customer success hiring and career progression would find a closer subject match than in a sales-and-marketing alignment agenda.
- Scott Varner: A better choice when the partner wants to build the session on customer evidence and win-loss research rather than alignment training. Varner's posts describe Win-Loss Week sessions with practitioners at several companies who turn win-loss, churn and CSAT feedback into action. They also describe a Program Manager role helping companies act on customer feedback. A training company that sells voice-of-customer research alongside training would find a research-to-action angle here that Chantel's posts do not supply.
- Evgeniia Volkova: A better choice when the campaign focuses on hiring and talent pipelines rather than training existing sales teams. Volkova's posts argue that applicant tracking systems serve recruiters more than candidates, cite Upwork's transparency about applications as a contrast, and recruit a Head of Growth for a referral hiring platform. A partner targeting talent acquisition leaders or selling recruiting products alongside training would get a closer fit.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/