# Brenda Soucy

Brenda Soucy is a Canadian international logistics and trade consultant who helps small businesses manage importing, exporting, customs coordination, and supply-chain processes. Soucy describes offering fractional support to connect the moving parts and build procedures businesses can keep using.

- Profile: https://b2binfluencer.marketing/creators/brenda-soucy/
- LinkedIn: https://www.linkedin.com/in/brenda-soucy
- LinkedIn followers: 1,468
- Topics: supply-chain
- Based on 11 dated posts, latest 2026-10-08

## Summary

Brenda Soucy is most useful for fractional help structuring customs, importing, exporting, and logistics processes for small businesses.

- Best for: Canadian small or mid-sized importers and exporters needing fractional trade and logistics process support.
- Not for: Paid creator sponsorships or campaigns with guaranteed reach and measurable engagement.
- Check first: Confirm sector-specific experience, current trade guidance, and whether they accept sponsorships.

### Takeaways

- A broker handles customs entry; the importer still manages Incoterms, suppliers, freight, documents, and landed costs.
- Growing businesses need repeatable logistics processes, not just more owner effort.
- Importer checks for a Canadian canned-vegetable surtax include classification, origin, and supporting documents.

## Main ideas

- **A customs broker does not manage the whole shipment**: Soucy distinguishes customs entry and brokerage from the broader decisions an importer must coordinate. Their point: businesses still need someone to connect suppliers, freight, documents, costs and problem-solving.
- **Growing businesses need repeatable logistics processes, not just more owner effort**: Soucy argues that shipment tasks can crowd out the work of running a growing company. Their proposed response is to organize the work into procedures the team can keep using, rather than treat each shipment as a one-off.
- **Trade changes are easier to act on when translated into checks**: In a specific regulatory update, Soucy moves from describing a trade measure to identifying practical importer concerns. The example shows how to explain compliance through concrete actions.
- **Trade questions belong in broader small-business growth conversations**: Soucy presents import and export logistics as one of the practical issues businesses face when expanding. The post is an event announcement; ask for a recap of what was discussed at the event.

## Work to read

- [When shipping becomes a distraction](https://www.linkedin.com/posts/brenda-soucy_fractionalconsultant-importexport-supplychainmanagement-activity-7498786321184739328-3-eK)
- [What a customs broker does—and what still needs managing](https://www.linkedin.com/posts/brenda-soucy_%F0%9D%97%AA%F0%9D%90%9E-%F0%9D%90%A1%F0%9D%90%9A%F0%9D%90%AF%F0%9D%90%9E-%F0%9D%90%9A-%F0%9D%90%9C%F0%9D%90%AE%F0%9D%90%AC%F0%9D%90%AD%F0%9D%90%A8%F0%9D%90%A6%F0%9D%90%AC-%F0%9D%90%9B%F0%9D%90%AB%F0%9D%90%A8%F0%9D%90%A4-activity-7505685653095870464-EoL_)
- [A Canadian import surtax, translated into importer actions](https://www.linkedin.com/posts/brenda-soucy_canada-importing-customscompliance-activity-7476280874167205888-5C8p)
- [Beyond Start Up: practical questions for growing businesses](https://www.linkedin.com/posts/brenda-soucy_beyond-start-up-activity-7513963465619734530-p6tG)

## Brand relationships

- **The Business Centre** (disclosed_partnership)

## Partnerships

Brenda Soucy's posts describe service engagements, not sponsorships, advertising or brand partnerships. They present as a fractional import and export consultant who works alongside a business's existing team, coordinating shipments, setting up procedures and SOPs, and keeping import/export processes running as an alternative to hiring a full-time international logistics employee. They also promote a small-business event run with The Business Centre in North Bay, where businesses rotate through short expert-led roundtables and can raise customs, export-permit and logistics questions. Readers are invited to connect when their import/export workload outgrows their internal capacity. For a potential engagement, ask directly about scope, fees and availability; the posts provide no rate card, media kit, audience specification, deliverable list or official partnership or sponsorship inquiry route.

## Alternatives

- Joe Amalfitano: Consider Joe Amalfitano if the company’s immediate priority is cross-border e-commerce. His posts turn tariff and customs changes into concrete checks: matching SKUs to tariff classifications, recalculating landed costs and checking what customers will see at checkout. That makes him a closer fit for a focused assessment of product data and market-specific customs risks.
- Bill Alim: Consider Bill Alim if the company’s main problem is implementing SAP Global Trade Services for customs declarations and duty calculations. His post explains how to use standard configuration for freight and insurance rates, declaration procedures and preference agreements instead of custom code. That makes him a more direct fit for a technical SAP GTS implementation focused on customs declarations and duty calculations.
- Jonathan Kolb: Consider Jonathan Kolb if the urgent need is time-critical hand-carry logistics and contingency planning. His post describes operational disruptions, backup routing, shipment recovery and customer communication; another describes a temperature-controlled Germany-to-Mexico delivery with special security screening. These examples make this a more relevant option for urgent, tightly constrained shipments than for a general process-structuring engagement.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/