# Brandon Bornancin

Brandon Bornancin shares advice on B2B sales discovery and business processes, and promotes Seamless AI’s sales tools, including AI-assisted prospect messaging.

- Profile: https://b2binfluencer.marketing/creators/brandon-bornancin/
- LinkedIn: https://www.linkedin.com/in/brandonbornancin
- LinkedIn followers: 115,012
- YouTube: https://www.youtube.com/channel/UCVUhkUq4OQo9b4GUlfXmlCg
- Topics: artificial-intelligence, sales, ai-in-sales
- Based on 11 dated posts, latest 2026-10-08

## Summary

Brandon Bornancin is most useful for B2B SaaS sales enablement content about AI and sales process.

- Best for: B2B SaaS sales enablement campaign about AI and sales process; sponsor must bring its own numbers.
- Not for: Consumer lifestyle Instagram paid partnership needing published rates and consumer demographics.
- Check first: Confirm sponsorship terms, audience job function, and video evidence for the AI Fields claim.

### Takeaways

- Argues teams should delete or simplify work before automating it.
- Says BANT is not the problem; using it as a checklist is.
- Promotes Seamless AI's AI Fields to personalize 500 LinkedIn messages in seconds.

## Main ideas

- **Remove needless work before automating it**: Bornancin argues that AI can scale a bad process rather than improve it. Before automating, they say, ask whether the work is necessary, can be removed or can be done faster. The priority is choosing the right work, not maximizing the number of AI agents.
- **Keep BANT; make discovery a conversation**: Bornancin rejects the claim that BANT is obsolete. The problem, they say, is turning its budget, authority, need and timeline questions into an interrogation or CRM checklist. The framework should help a salesperson determine whether a real deal exists without making the prospect feel tested.
- **Separate sales advice from product promotion**: The posts move between advice on improving sales work and direct promotion of Seamless AI. The product post emphasizes a named feature and a quick call to action rather than examining whether the underlying process should change. The contrast shows that the account pairs process critique with product-led messaging.

## Work to read

- ["AI doesn't fix a bad process. It scales it." — deleting work before automating it](https://www.linkedin.com/posts/brandonbornancin_want-to-use-ai-to-improve-your-business-activity-7501625247616385025-leMI)
- [Reframing BANT as conversation, not a checklist](https://www.linkedin.com/posts/brandonbornancin_everyone-loves-to-say-bant-is-dead-but-activity-7507787103527890944-FR-P)
- [Promoting Seamless AI's "AI Fields" to personalize outreach at scale](https://www.linkedin.com/posts/brandonbornancin_500-personalized-linkedin-messages-for-your-activity-7503800201904672768-7oEh)

## Brand relationships

- **Seamless AI** (disclosed_partnership)

## Partnerships

The posts here contain no documented partnership formats for Brandon Bornancin. Across five LinkedIn posts, their commercially oriented content promotes Seamless AI, the company they appear to lead: product posts about its AI Fields feature and using AI on the right processes rather than automating everything, plus two hiring announcements listing more than 40 open roles at the company. The posts do not present a sponsorship offer. A brand cannot determine price, lead time, deliverables, or approval process from the published material. The hiring and product posts show they produce promotional content for their own company, which a buyer may read as a sign of channel fluency, but it is not a documented sponsorship product. Before planning a campaign, ask for an official partnerships or sponsorship page, a contact route for brand inquiries, examples of sponsored or paid partnerships, and specifications such as formats offered, turnaround, and usage rights.

## Alternatives

- Bryan Higgins: When a campaign needs the second half of the argument: what happens once the steps that survive the cut have been automated. Higgins' posts describe an outbound system that handles response, qualification, follow-up and booking with no human in the loop, and report one run's results — 32,300 outbound touches at a sub-1% bounce rate, a 7.28% reply rate, 187 sales opportunities and 125 appointments booked without human interaction. The second post makes the same case Brandon makes, that AI amplifies a process rather than replacing it, then names what a team has to feed the system: its messaging, ideal customer profile, objection handling, follow-up sequences and deal qualification framework, with named client examples attached. If the sponsor's video has to show the automated end state with numbers on screen, this creator can carry it.
- Brigitta Ruha: When the audience owns the whole go-to-market motion and wants a staged checklist rather than one process critique. Ruha's posts assign rules to revenue bands, from $0–1M up to $25M+ ARR, name the tools used at each stage, and add a 'where it goes wrong' line per band — hiring SDRs before the founder can sell, buying more tools when the process is the problem. The second post walks through turning AI lead generation into a repeatable system: pick buying signals first, encode research and qualification as a Claude Code skill, teach the writing style from real messages, and compress three days of research into under three hours. A sponsor focused on pipeline generation rather than CRM hygiene fits her framing closely.
- Michael Griego: When the campaign should be about the manager's job rather than the tool. Griego's posts explain why capable reps go under: a territory twice the size it should be, CRM admin, worry about comp, and the pull of the bad-fit deal that is close at hand. He offers a method a brand could build a video around — score every account on last year's spend and next year's upside in about 30 seconds, sort into A, B and C, and protect time for the top tier — and says the matrix was adopted across Griego's company, preceded two number-one years, and was later extended to pulling live CRM data into an AI workspace so more variables can be re-ranked than a spreadsheet holds. For a sponsor selling sales coaching, management training or rep productivity, this speaks to the buyer's actual complaint.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/