# Bracha Peikes

Bracha Peikes designs Shopify websites and works on digital marketing for product-based businesses through Ecom Queens. The posts describe helping retailers build or scale their online presence, with a focus on sites designed to convert.

- Profile: https://b2binfluencer.marketing/creators/bracha-peikes/
- LinkedIn: https://www.linkedin.com/in/brachalachman
- LinkedIn followers: 7,184
- Topics: artificial-intelligence, ecommerce, ecommerce-marketing
- Based on 11 dated posts, latest 2026-10-02

## Summary

Bracha Peikes is most useful for Shopify website design and practical AI eCommerce marketing education.

- Best for: A B2B eCommerce agency serving independent retail brands needing Shopify builds and AI marketing help.
- Not for: A nationwide always-on sponsorship wanting published rates, guaranteed impressions, and audited incremental revenue.
- Check first: Ask for site examples, conversion results, and current team capacity before contacting them.

### Takeaways

- They describe complete Shopify builds, one-day website projects, and digital marketing or paid advertising clients.
- They gave an AI presentation covering tool use, prompt writing, and marketing applications.
- At a Brick & Mortar event, store owners brought Shopify questions and their websites.

## Main ideas

- **A store's website should convert, not just look good**: Peikes returns to this position when describing what the business sells. The expo announcement says the goal is to talk with retailers about expanding or scaling their online presence; the referral post closes by describing the work as designing Shopify sites that convert. Design quality and sales performance are treated as one requirement, not two stages.
- **Sell the shortest build that solves the client's problem**: Ecom Queens tiers services by time as well as scope. Alongside full Shopify builds, it offers "Website In A Day" VIP days. In the 2022 recap, those one-day builds are a major line, not an add-on: 8 VIP days against 9 complete builds. Clients with clear requirements can buy a compressed sprint instead of a long custom project. The summary also records 5 digital marketing and paid advertising clients, putting ongoing retainers alongside one-off builds.
- **Use AI as a daily tool, and teach owners to use it the same way**: Peikes presents AI as part of the working method, not a trend to comment on. The teaching follows a practical sequence: which platforms to use, how to write prompts that produce the wanted output, and how to apply that output to marketing. A booth recap shows the same approach: late-night orders, Canva design, and ChatGPT help with the layout.
- **Meet merchants in person, at events they already attend**: Ecom Queens announced an exhibit at the Brick & Mortar show by Powwow Events to talk with retailers about expanding or scaling online. After the show, the business described owners arriving at the booth with Shopify questions and their websites open on their phones. Peikes had assumed trade shows were for companies bigger than the business; after staffing a full booth, they left open the possibility of doing another.
- **Track referrals, pay for them, and thank the ones that don't convert**: Growth runs through named referrers as well as inbound marketing. The stated practice is to ask every client how they heard about the business, find the referrer, and pay 10% commission on the first project booked. Peikes also acknowledges not being consistent about thanking people whose leads did not convert, and argues that sending a lead takes the same effort whether or not it converts. The thank-you and payout are separate obligations.

## Work to read

- [Conference talk on using ChatGPT and AI to drive eCommerce sales](https://www.linkedin.com/posts/brachalachman_thejwe-jweconference-meetyourgoals-activity-7062191836177608704-46LE)
- [2022 in numbers: Shopify builds, VIP days, and client revenue](https://www.linkedin.com/posts/brachalachman_2022-has-been-quite-a-year-of-growth-scaling-activity-7021549602227011584-bvWk)
- [First expo booth: retail owners lining up with Shopify questions](https://www.linkedin.com/posts/brachalachman_its-been-a-week-6-days-ago-i-signed-up-activity-7351374943017730049-7Pl6)
- [Exhibitor announcement for the Brick & Mortar show, July 15, 2025](https://www.linkedin.com/posts/brachalachman_ecom-queens-is-excited-to-be-an-exhibitor-activity-7349291245925507072-hjhS)
- [Referral thank-you, and the 10% commission practice behind it](https://www.linkedin.com/posts/brachalachman_just-wanted-to-say-a-genuine-thank-you-activity-7272717216662409217-H6j9)

## Brand relationships

- **Ecom Queens** (disclosed_partnership)
- **Shopify** (mention)
- **Powwow Events** (mention)
- **The Jewish Woman Entrepreneur & Executive (The JWE)** (disclosed_partnership)

## Partnerships

Bracha Peikes’s posts document three ways they and Ecom Queens enter commercial relationships: a paid referral commission, exhibiting at retail trade shows, and speaking at entrepreneur conferences about AI in eCommerce. Each has a concrete operational requirement—a tracked referral source, booth logistics and shared materials, or educational content prepared ahead of a session. None is packaged or priced publicly, so brands should scope terms in writing rather than assume a standard offer exists.

## Alternatives

- Sarmin Sultana: Sarmin Sultana is the stronger choice when the agency wants a hands-on Shopify designer-builder and values seeing how the partner works with real tooling. Their posts show a working Shopify design practice: they connected Canva to a Shopify test store, edited an existing Shopify product image in Canva, and sent the updated design straight back to the store, eliminating the download, edit, download, upload loop. Another post describes a client who came for a store redesign, received a standard package price, agreed without negotiation, and saw the project completed. This points to project-by-project design execution rather than a teaching or strategy engagement. They're a better fit when the immediate need is design and image-asset workflow work on client stores, or when the agency wants to test one freelance build before committing to a workshop series and referral arrangement.
- Sharon Gai: Sharon Gai is the better pick when the agency's retail clients need to understand how AI agents and answer engines are changing product discovery and checkout, and the deliverable is a briefing, workshop, or advisory session rather than a store build. Their posts name the emerging payment protocols directly: Google's Agent Payments Protocol, Mastercard's Agent Pay, Visa's Trusted Agent Protocol, and PayPal's Agentic Commerce Platform. They explain the shift from browser shopping to AI agents comparing prices and completing purchases. One post outlines practical preparation for that shift, describing agent-ready brands that structure storefronts, APIs, and product data so agents can transact with them. Another tracks answer-engine traffic reaching roughly 10% of visits on some sites and the trend of shoppers asking ChatGPT for product suggestions instead of consulting a dermatologist. This is the stronger option when the goal is to prepare clients for agent intermediaries, using the agency's real catalog examples.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/