# Bogdan Birtom

Bogdan Birtom shares practical advice and commentary on email marketing, customer retention, and Klaviyo for ecommerce businesses. Birtom's posts cover lifecycle messaging, subscription emails, customer-service alerts, and changes to marketing software.

- Profile: https://b2binfluencer.marketing/creators/bogdan-birtom/
- LinkedIn: https://www.linkedin.com/in/bogdanbirtom
- LinkedIn followers: 2,759
- Topics: artificial-intelligence, ecommerce, email-marketing, retention-marketing, ai-in-ecommerce
- Based on 13 dated posts, latest 2026-10-09

## Summary

Bogdan Birtom is most useful for practical email retention and Klaviyo commentary aimed at ecommerce practitioners.

- Best for: A B2B SaaS email or retention tool running a paid content collaboration or product walkthrough.
- Not for: Broad consumer brand awareness, scripted endorsements, or campaigns needing video and long-form content.
- Check first: Ask for follower demographics and engagement figures, then settle scope, disclosure, and review rights.

### Takeaways

- A three-step internal alert can help customer service reach at-risk customers sooner.
- Moving subscription transactional emails from Recharge to Klaviyo involves seven differences, including segmentation and reporting.
- Klaviyo release breakdown separates genuinely new capabilities from rebranding.

## Main ideas

- **Vendors owe customers clear communication when things break**: Bogdan Birtom argues that reliability should outrank feature launches. After repeated Klaviyo outages, the complaint was not that things break but that nobody said what was happening or whether it was being handled. Customers can accept failure, but not silence. The post connects the outage to their own work: post-purchase emails were not going out, making churn harder to predict. It contrasts Klaviyo’s silence with Attentive’s communication standards.
- **Read a platform release for what changed, not what was announced**: Bogdan Birtom sorts through Klaviyo’s livestream feature list, separating changes that affect the work from those that are mostly a rename. Custom Objects, which consolidates subscription and loyalty data in one tab, is treated as a real gain for segmentation. Klaviyo Analytics is called out as a rebrand of Advanced Analytics, with AI recommendations layered on top. Customer Hub is named the most exciting update, but flagged as beta and paid; the post asks whether the new capabilities will come with a fee increase. The same eye for detail appears in a shorter post noting that Klaviyo’s new font colours appear to match Yotpo’s dashboard.
- **Put transactional and marketing email in one system**: Writing about a migration of Recharge subscription flows into Klaviyo, Bogdan Birtom argues that the gain is not prettier templates but a single view of the customer. With order, subscription, and engagement data in one CRM, billing reminders can go only to loyal subscribers, while an anniversary package can be offered to customers whose renewal is due next week. Marking emails as transactional keeps renewal messages reaching people who unsubscribed from marketing. The post also warns against treating revenue attributed to routine billing reminders as marketing results worth boasting about.
- **Retention work should start where a customer shows trouble**: Bogdan Birtom treats customer-service signals as retention signals. The worked example builds a segment of customers who have opened multiple support tickets, triggers an internal Klaviyo alert when someone enters it, and sends the service team a message template that fills in the customer’s name and email so the case can be picked up quickly. The aim is to turn reactive support into proactive retention rather than wait for churn. The post suggests the same pattern for high-value purchasers, sample follow-ups, and zero-party-data properties.
- **AI commerce is an opportunity worth watching, but trust is the catch**: Bogdan Birtom responds to reports of Shopify-specific code inside ChatGPT that would let people browse, compare, and buy from Shopify stores without leaving the chat. Their reaction covers both sides: they say they trust ChatGPT’s product recommendations to be impartial, but a paid tie-up could erode that trust quickly. Rising acquisition costs make a new channel attractive, given the roughly 400 million weekly ChatGPT users cited. The post closes by asking readers how the change would shape ecommerce, with a joke about a checkbox for email and SMS opt-in.

## Work to read

- [Klaviyo's livestream updates: what's new and what's a rebrand](https://www.linkedin.com/posts/bogdanbirtom_klaviyo-emailmarketing-smsmarketing-activity-7298611800160260097-s-aM)
- [Moving subscription transactional emails from Recharge to Klaviyo: seven differences](https://www.linkedin.com/posts/bogdanbirtom_emailmarketing-retentionmarketing-subscription-activity-7320393470219579392-S2Ru)
- [A three-step internal alert for proactive customer service](https://www.linkedin.com/posts/bogdanbirtom_retentionmarketing-retention-emailmarketing-activity-7308797058696540161-jhAm)
- [Klaviyo outages: the case for better communication](https://www.linkedin.com/posts/bogdanbirtom_klaviyo-instead-of-creating-the-next-super-activity-7462805250098335745-FrEj)
- [Shopify and OpenAI: a trust-versus-CAC thought experiment](https://www.linkedin.com/posts/bogdanbirtom_retention-aimarketing-activity-7322687382242123776--Zt2)
- [Klaviyo's font colors: a small visual detail with competitive implications](https://www.linkedin.com/posts/bogdanbirtom_did-klaviyo-change-some-of-their-font-colors-activity-7359118694477656066-gWpd)

## Brand relationships

- **Klaviyo** (mention)
- **Recharge** (mention)
- **Shopify** (mention)
- **OpenAI** (mention)

## Partnerships

Bogdan Birtom's posts do not describe a sponsorship offer, media kit, rate card, or partnership inquiry route. The six LinkedIn posts published between February 21, 2025 and May 20, 2026, plus the public LinkedIn profile, contain no sponsorship label or name a brand as a commercial partner. Klaviyo appears often as the subject of product commentary: release breakdowns, migration notes and an outage complaint. A brand planning a paid collaboration should expect a direct, negotiated one-off arrangement and settle scope, deliverables, disclosure wording and review rights itself. The posts show the format a collaboration could take: short LinkedIn posts built around a single concrete observation for practitioners. Examples include a walkthrough separating new Klaviyo features from rebranded ones, a step-by-step internal alert for customer service teams, and a list of differences between running subscription transactional email in Klaviyo versus Recharge. The tone is practical rather than promotional, and two posts joke about inflated attribution and vendor behaviour—worth bearing in mind before asking for enthusiastic marketing copy. A product walkthrough or technical explainer fits the demonstrated format; a broad brand-awareness post does not. The profile shows a LinkedIn audience of roughly 2,759 followers, so reach is focused rather than large, and engagement terms should reflect that scale. No inquiry route is shown, so a brand would need to approach through the LinkedIn profile. Their posts describe no existing commercial arrangement, leaving no reference rate, exclusivity precedent or disclosure practice to work from; ask about those before proceeding.

## Alternatives

- Aminat Hammed: Choose Aminat Hammed for a campaign needing a strategic, data-anchored argument about how AI-driven discovery is reshaping the customer journey, with the vendor's tool positioned inside that shift rather than demonstrated. Hammed's posts address Shopify and DTC brands directly and open with the funnel moving "before the customer even reaches your website," citing 203% year-over-year growth in GenAI referrals to retail ecommerce and 51% of U.S. consumers using an AI shopping tool in the past month. A second post breaks down Omnisend's 2026 report finding that automations were 2% of email sends but 30% of email-driven revenue, then draws four practitioner conclusions and tells brands to ask "what customer behavior are we not responding to yet?" instead of "what email should we send this week?" A vendor whose product is about automating responses to behavior gets a clearer strategic frame here than in a feature walkthrough.
- Vira Sadlak: Choose Vira Sadlak when a collaboration should reach an agency and podcast audience around seasonal execution, especially BFCM flow preparation, rather than individual practitioners on LinkedIn. Both posts are tied to Flowium's podcast, one co-hosted with Andriy. They cover reviewing every discount-code flow before the holiday rush, keeping campaigns and flows consistent, using Klaviyo universal content blocks, price-drop and back-in-stock flows, and post-BFCM retention promos, with claimed real brand stories and examples listeners can apply. A vendor selling holiday-readiness or flow-building capability could fit a bundled content-plus-audio format here.
- Lindsey Lopez: Choose Lindsey Lopez for a campaign built around cross-channel email-and-SMS orchestration, client results, timed sequences, and low-cost execution, with a creator who invites implementation questions. Lindsey Lopez describes a three-part educational sequence built for a DTC client that "drove significant revenue growth" while generating reviews, then lays out a worked sequence: an abandoned-cart email at 11:00am, an SMS follow-up after two hours if unopened, then a dynamic product recommendation at 5pm if opened without purchase. The posts argue that cross-channel orchestration raises revenue without sending more messages, that brands "don't need fancy AI or expensive tools," and speak directly to seven-figure brands still batching email and SMS.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/