# Ayelet Noff

Ayelet Noff shares advice on agency growth and storytelling and discusses technology PR, media relations, and how earned media can help brands appear in AI-generated answers. Her posts identify SlicedBrand as a PR and marketing agency focused on technology.

- Profile: https://b2binfluencer.marketing/creators/ayelet-noff/
- LinkedIn: https://www.linkedin.com/in/ayelet
- Median of last 9 posts: 5 reactions, 1 comments (checked 2026-11-02)
- Topics: artificial-intelligence, startup, seo, ai-search-visibility, agency-growth, generative-engine-optimization
- Based on 9 dated posts, latest 2026-09-29

## Summary

Most useful for advice on agency positioning, storytelling, technology PR, and earned media as a possible AI visibility factor.

- Best for: A B2B agency or B2B SaaS agency seeking positioning, storytelling, or PR guidance.
- Not for: A software launch needing documented paid sponsorship, product demos, deliverables, and conversion reporting.
- Check first: Confirm whether they offer paid creator work, deliverables, rates, and audience data.

### Takeaways

- PR now has a second audience: the AI tools people use to research companies.
- The PR ROI question is answered by visibility in AI answers, not clicks.
- Agencies should grow deliberately, because the product is the people.

## Main ideas

- **PR now has a second audience: the AI tools people use to research companies**: This is Noff's most repeated current argument. Noff says the question founders ask most often is how to get into ChatGPT answers, and frames the answer as managing how a brand is understood, cited and recommended by ChatGPT, Gemini, Claude and Perplexity. The reasoning is that these systems assemble answers from credible sources, and earned media is what they treat as credible — so PR, not advertising, is the natural way to influence AI answers. Noff gives the approach a name, generative engine optimization (GEO PR), and treats it as a new specialization inside public relations rather than a replacement for it.
- **The PR ROI question is answered by visibility in AI answers, not by clicks**: Noff argues that PR has never fit the advertising model — you cannot put in X dollars and get Y clicks — because it is a long-term investment in awareness, reputation, authority and credibility. The change Noff describes is in measurement rather than in the work itself: as people turn to ChatGPT, Gemini and Claude to research and evaluate companies, credible coverage becomes part of the information those systems use to describe and surface a brand. Appearing in AI-generated answers therefore becomes observable evidence that accumulated earned coverage is doing its job, which gives PR teams something concrete to report back to the founders who keep asking about return.
- **Agencies should grow deliberately, because the product is the people**: In commentary published through Forbes, Noff describes agencies as service businesses where the product is the people themselves. The expertise, relationships and insights clients pay for are labor-intensive and cannot be automated, so fast growth carries a specific risk: it erodes the quality and trust that make the agency worth hiring. Noff's position is that owners should grow with intention, at a pace that lets them maintain quality, strengthen trust and deliver real value, rather than scaling for its own sake.
- **Storytelling is not self-promotion**: Noff's recurring lesson on storytelling is that it is not about promoting yourself or your company. Good storytelling sets the context for the problem you are solving, explains why that problem matters now, and shows what makes your approach different from competitors'. Noff argues that company updates stay at the surface and lose readers, while stories that add value by explaining their own timeliness hold attention. The rule is a practical editing test: if a piece does not connect a problem to a reason to care today, it is promotion rather than storytelling.
- **Sustained PR depends on data the company already owns**: Noff asks what happens to PR once launch coverage dries up, and observes that plenty of firms make a big splash and then watch the momentum wither. The diagnosis is that sustained coverage requires having something new to say, and the most reliable source of something new is data the company already has. Noff's method is to unearth, collect and refine that data and feed it into the PR strategy alongside milestone updates, founder commentary and interviews, so that a product launch keeps climbing the news cycle instead of ending when the announcement window closes.
- **Positioning and value clarity are a leadership discipline**: Asked by Forbes to name one book every agency owner should read, Noff chose April Dunford's "Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It." The reason Noff gives is practical: the book is a sharp guide to getting clear on what you do, how you talk about it, and how to make the value of your work obvious. Noff frames the payoff in leadership terms — a clear position helps leaders guide their team in a productive, thoughtful way, which makes them better agency owners. Positioning is a manager's job, not just a marketing task.
- **AI-driven workforce change is coming for every industry**: In a shorter post, Noff treats a reported layoff of a majority of Andreessen Horowitz's portfolio recruiting team as further evidence that companies large and small are becoming leaner as workflows are automated, and predicts that AI will disrupt every industry in ways not yet witnessed. The point fits Noff's broader interest in how AI changes what companies do, but it is delivered as a reaction to someone else's news report rather than as a developed argument with supporting evidence, so a reader should treat it as an opinion rather than a documented analysis.

## Work to read

- [How earned media shapes AI answers](https://www.linkedin.com/posts/ayelet_how-can-you-get-us-into-chatgpt-answers-and-activity-7505987823120871425-MDCt)
- [Answering the PR ROI question as AI changes measurement](https://www.linkedin.com/posts/ayelet_for-years-pr-teams-have-been-asked-what-activity-7511525154888478720-JfvA)
- [What keeps PR going after the launch coverage stops](https://www.linkedin.com/posts/ayelet_what-happens-to-your-pr-once-the-launch-coverage-activity-7516219069612601344-tFwH)
- [The one book Noff recommends to agency owners](https://www.linkedin.com/posts/ayelet_whats-one-book-every-agency-owner-should-activity-7452710953227509760-dNgK)
- [Why agency growth should be intentional and people-centered](https://www.linkedin.com/posts/ayelet_how-can-agencies-scale-without-losing-what-activity-7472382680689713152-zUUA)
- [Storytelling is not self-promotion](https://www.linkedin.com/posts/ayelet_what-makes-someone-a-great-storyteller-activity-7510677201697263617-V2i5)
- [What to do with a summer slowdown](https://www.linkedin.com/posts/ayelet_how-can-agencies-make-the-most-of-a-summer-activity-7503441112980901888-DvdT)
- [How a third party describes the SlicedBrand offer](https://www.linkedin.com/posts/ayelet_ranktracker-features-slicedbrand-as-a-top-growth-activity-7511844997118464001-TNey)

## Brand relationships

- **SlicedBrand** (employment)
- **Forbes** (mention)

## Partnerships

The reviewed LinkedIn posts do not document a sponsorship program, rate card, deliverable specifications, or public inquiry route for partnering with Ayelet Noff as a creator. The commercial material visible in the posts is for SlicedBrand, the PR and marketing agency the posts associate with Ayelet Noff: brand messaging, PR strategy, media relations, generative engine optimization (GEO) PR, thought leadership, commentary opportunities, podcasts, speaking engagements, and awards. Those are agency services to clients, not a disclosed creator sponsorship offer. For a B2B SaaS marketing agency considering a fractional CMO engagement, content collaboration, or advisory session, the reviewed posts do not show an advisory booking page, sponsorship terms, or an official partnership inquiry link. The absence of a documented offer in this material should not be treated as proof that Ayelet Noff never accepts sponsorships.

## Alternatives

- Declan McGuckin: Choose McGuckin when the agency's problem is pricing and client mix rather than messaging. McGuckin writes as an ad-agency owner about the gap between the revenue an agency drives and the fee it charges, and argues that an eight-figure client often takes about the same work as a six-figure one with less time involved, because the model is proven. McGuckin also argues that AI will speed up operations and delivery but will not remove demand for a human conversation in service businesses. An agency owner deciding which clients to keep and how to price growth work would get a more direct, operator-level read here than from Noff's positioning and storytelling framing.
- Connor Adams: Choose Adams when the agency runs home-care or staffing operations and the bottleneck is onboarding and compliance throughput, not marketing. Adams describes how the strongest operators treat onboarding and compliance as one connected system rather than separate tasks, and links slow onboarding to a ceiling on growth and loose compliance to a smaller staffing bench. One post reports analysis of more than 20,000 caregivers, with applicants recruited through one source completing onboarding at 63% versus 51% and finishing 2.6 days versus 3.7 days. An agency weighing a recruiting-to-onboarding handoff would get concrete operational numbers there.
- Fredrik Borestrom: Choose Borestrom when the decision is about B2B media mix, especially video, or about reaching agency leaders directly. Borestrom shares research findings that video campaigns are twice as likely to grow B2B market share and 1.7 times more likely to deliver stronger ROI, notes that buying groups now include Gen Z and Millennial decision-makers, and argues video is underused beyond the top of the funnel. Borestrom also convenes Nordic agency executives for a multi-day programme covering B2B, LLMs, GEO, buyability and video. A brand weighing channel evidence or wanting an agency-network audience would prefer this.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/