# Askia Sisay

Askia Sisay shares practical B2B sales lessons through humorous stories about prospecting, CRM habits, pipeline, forecasting, and deal approvals.

- Profile: https://b2binfluencer.marketing/creators/askia-sisay/
- LinkedIn: https://www.linkedin.com/in/askia-sisay
- LinkedIn followers: 13,225
- Topics: sales, revenue-operations, sales-forecasting, sales-coaching, pipeline-management
- Based on 13 dated posts, latest 2026-10-08

## Summary

Askia Sisay is most useful for humorous, practical B2B sales lessons on CRM habits, pipeline, forecasting, and deal approvals.

- Best for: A B2B sales enablement brand wanting sponsored posts and a sales manager workshop.
- Not for: A pipeline vendor wanting scripted ads claiming automated outbound triples meetings and lifts quota.
- Check first: Confirm audience composition, post-level results, and all commercial terms before committing budget.

### Takeaways

- Deal failures usually start with ignored information, not weak skills.
- The CRM record is evidence for the next conversation, not a scoreboard for the last one.
- A forecast is a statement about process; hope is not a stage.

## Main ideas

- **Deal failures usually start with ignored information, not weak skills**: Askia Sisay's most developed argument is that the research and qualification work is often already finished by the time a deal goes wrong — it just never travels from the person who did it to the person who needs it. The blame falls on attention and handoff discipline, so the post's fix takes seconds, not training programs.
- **The CRM record is evidence for the next conversation, not a scoreboard for the last one**: These posts prize diligent note-taking and warn against turning those notes into a management weapon. The stated position: when activity data is used to punish reps rather than improve them, the strongest sellers start hiding information, faking it, or leaving. Sisay concedes the data does not lie but says it does not tell the whole story — what matters is what a manager does with it. The test is whether the record prepares the next conversation or judges the last one.
- **Quarter-end discounts show that the constraint was timing, not deal economics**: A timestamped approval chain makes the case that late-quarter concessions are not negotiated on their merits. The same discount demanded a business case and a meeting in week six of the quarter: the money was always there; only the calendar changed. The takeaway is to practice margin discipline all quarter, not scramble on the final day.
- **A forecast is a statement about process; hope is not a stage**: Rather than arguing about forecasting software, Sisay focuses on what counts as evidence that a deal will close. Deals are classified by how long they have existed and how many stages they skipped, with a clear decision rule readers can apply to their own pipeline.
- **Pipeline is not who is ready now; it is who you stay in front of**: This is the clearest statement in the material that follow-up produces results, not just politeness. Sisay treats an honest "no budget" as a timing answer rather than a rejection, logs it, and keeps the relationship alive until the timing changes — with the outcome measured months later, not in the current quarter.
- **Personalization is a habit of noticing, not a merge field**: The argument is that specific follow-up comes from recording small human details as they happen, not automating a first-name token. The post is openly comedic, framing a practical habit playfully: listen, write it down, use it later.
- **One habit you keep beats eight you abandon**: Sisay's argument about behavior change: ambitious quarterly overhauls fail on contact with a real week, so the useful unit is a single commitment small enough to survive. The self-deprecating list sets up sincere advice for practitioners who set unrealistic goals every quarter.

## Work to read

- [The CRM Is a Coaching Tool, Not a Scoreboard](https://www.linkedin.com/posts/askia-sisay_gtm-bdr-sdr-activity-7457085389233774592-33ok)
- [The 90 Seconds in the CRM Field](https://www.linkedin.com/posts/askia-sisay_the-ae-after-i-book-a-meeting-great-work-activity-7455269664407904256-MYEK)
- [The No-Budget Prospect Who Became a Customer](https://www.linkedin.com/posts/askia-sisay_pipeline-sdr-bdr-activity-7459622108399284225-GVYC)
- [Five Deals That Should Not Be in the Forecast](https://www.linkedin.com/posts/askia-sisay_forecasting-salesops-b2bsales-activity-7477382890796875776-e2ik)
- [The 11-Minute Discount Approval](https://www.linkedin.com/posts/askia-sisay_salesstrategy-discounting-dealdesk-activity-7477813243814756352-rRL-)
- [Q3 Resolutions Salespeople Abandon by Friday](https://www.linkedin.com/posts/askia-sisay_q3-saleslife-gtm-activity-7478070125506691072-XV30)
- [How Was the Turkey? Personalization Is a Mindset](https://www.linkedin.com/posts/askia-sisay_a-prospect-hung-up-on-me-tuesday-called-activity-7483958708696268800-ZnXf)

## Partnerships

None of Askia Sisay’s seven LinkedIn posts describes a sponsorship offer, brand partnership, rate card or advertising inquiry route. They are standalone sales-storytelling pieces—humorous accounts of prospecting, CRM notes, forecasting, discount approvals and pipeline follow-up—and none carries a sponsored label, partner tag or call to contact them about collaborating. Buyers should ask directly about format, deliverables, pricing, exclusivity, usage rights and turnaround, as the posts provide no published terms.

## Alternatives

- Rob Buckingham: Choose Rob Buckingham instead when the campaign targets founders who are still their own first sellers, not an SDR or AE team. The early-access post addresses technical founders selling B2B directly or through partners and offers a 30-minute founder sales consultation plus monthly check-ins as the entry point. The second post works the same reader: four months of coffee chats and check-ins that produced no deal because nobody asked whether there was budget, closing on "deals find pain, relationships avoid it" and "discovery isn't small talk." An enablement brand whose product coaches a founder-led motion, or that wants to reach startup operators rather than an established sales team, gets a creator whose subject is the reader's actual job and whose offer already resembles the workshop the brand wants to promote.
- Gianni Newman: Choose Gianni Newman when the campaign is about the tooling layer rather than selling behaviour. The Slack post shows how to build a quarterly pipeline briefing from CRM data with prompts, save it as a reusable skill and schedule it, judged by one test — where's the money. The AI selection post gives five criteria for buying a tool: fits your workflow, plugs into your CRM, clear data boundaries, improves over time, and measurable ROI, citing Gartner and MIT research. For an enablement brand selling workflow automation or a RevOps tool, this is closer to the product story than a sales-life scene. The reader is the person who signs off on the tool, not the person whose notes go unread.
- Vandan Jain: Choose Vandan Jain when the campaign is specifically about connecting forecast data to coaching action, and the buyer wants the pre-call brief and practice drill shown as one memory across a stack rather than described as a habit. The PitchSense AI posts argue that a stalled deal and a rep's skill gap are often the same fact seen from two angles and belong in a single view. The second works through a price-objection deal where the call recorder, the shared drive and the manager each hold part of the answer, while no single tool sees all three, citing Salesforce's State of Sales 2026. This is the closest of the three alternatives to the campaign subject.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/