# Artūrs Ševšeļevs

Artūrs Ševšelevs shares practical advice on ecommerce email marketing, including abandoned-cart flows, Klaviyo setup and brand audits. His posts also show him recruiting for VEX Media, an email marketing agency.

- Profile: https://b2binfluencer.marketing/creators/art-rs-ev-e-evs/
- LinkedIn: https://www.linkedin.com/in/sevselevs
- LinkedIn followers: 7,229
- Topics: ecommerce, email-marketing
- Based on 11 dated posts, latest 2026-10-09

## Summary

Most useful for practical ecommerce email marketing advice, especially abandoned-cart flows, Klaviyo setup and brand audits.

- Best for: Established ecommerce brands on Klaviyo with weak abandoned-checkout performance and underused email plans.
- Not for: B2B software awareness campaigns using paid social or creator-led video without email scope.
- Check first: Confirm recent campaign results, response rates and audience composition before contacting them.

### Takeaways

- A final cart email asks shoppers why they left and uses clicks to guide later messaging.
- A brand audit found an underused Klaviyo plan, one checkout email, low deliverability, disconnected welcome series.
- VEX Media hiring posts separate senior strategy ownership from copy, design and Klaviyo implementation.

## Main ideas

- **Use checkout recovery to learn why shoppers leave**: Rather than sending another generic reminder, Ševšelevs proposes a final abandoned-checkout email that asks shoppers why they did not buy. Hyperlinked answers can tag customers in Klaviyo: price concerns can inform sale targeting, while doubts about whether a product works call for education rather than a small discount. The method turns a recovery message into both feedback and a basis for more relevant follow-up.
- **Fix email fundamentals before chasing new tactics**: A brand audit post emphasizes mismatches and gaps in the existing setup: unused platform capacity, weak deliverability, too few checkout emails, and a signup offer that does not lead into a welcome series. The practical lesson is to inspect the account’s costs, deliverability, and connected flows before adding more campaigns.
- **Keep strategy accountable and implementation deliberate**: VEX Media’s hiring posts distinguish the person responsible for email strategy and results from the technician who builds campaigns and flows in Klaviyo. The strategist sets calendars, segmentation, and testing plans, briefs the production team, and reviews its work; the technician handles implementation details and quality checks. Together, the roles present clear handoffs and pre-launch QA as part of reliable email work—not an afterthought.

## Work to read

- [The $10M abandoned-cart strategy: one final reply-driven email](https://www.linkedin.com/posts/sevselevs_weve-been-running-this-10m-abandoned-cart-activity-7506015629825695745-UdvY)
- [Findings from a $400k/month brand audit](https://www.linkedin.com/posts/sevselevs_did-another-400kmo-brand-audit-last-week-activity-7510366697023832064-hQU7)
- [Hiring a senior email strategist and account manager](https://www.linkedin.com/posts/sevselevs_hiring-were-growing-the-team-at-vex-media-activity-7514325890839875584-QSZH)
- [Hiring a Klaviyo technician](https://www.linkedin.com/posts/sevselevs_hiring-were-growing-the-team-at-vex-media-activity-7508782859680333825-8S3_)
- [Notes from the ERA Ecommerce event in Vilnius](https://www.linkedin.com/posts/sevselevs_spent-some-time-at-the-era-ecommerce-event-activity-7513195404189007872-he24)

## Brand relationships

- **VEX Media** (disclosed_partnership)
- **Klaviyo** (mention)

## Partnerships

Artūrs Ševšeļevs has not published partnership formats, sponsorship terms, or a media kit. Across five LinkedIn posts from September and October 2026, the only commercial relationship documented is his work at VEX Media, an email marketing agency that describes itself as a Klaviyo Platinum Partner serving seven- and eight-figure ecommerce brands. Those posts show the agency hiring for Klaviyo and email strategy roles and discussing client work, not offering placements to outside brands. No official sponsorship or partnership inquiry route is published, so no rate card, application process, or contract terms can be quoted or linked. A brand wanting to work with them should expect to negotiate terms directly rather than choose from a published menu. The absence of a documented offer is not evidence that sponsorships are never accepted.

## Alternatives

- Charles Rono: Choose Charles Rono when the brand has already decided what it wants built and needs someone to execute one flow properly. The reviewed abandoned cart and checkout post walks through the mechanics: pull the shopper's cart items — name, price, image, quantity — from Shopify into Klaviyo, keep the offer direct with CTAs and copy pointed at a single action, and reuse one template with changed copy when new graphics are not needed. The same post frames the account as a retention asset, aimed at turning one-time buyers into repeat customers. That is a better fit than a strategy-led audit for a brand whose email program is thin and who wants an execution partner to install and run the core flows, and who is comfortable opening with a direct message rather than a formal scope.
- John O'Hearn: Choose John O'Hearn when the account is genuinely unbuilt and the brand needs the problem named plainly before anything else. Both reviewed posts make the same argument from inside real accounts: they keep opening Klaviyo accounts that do nothing — the fee is paid, no welcome flow, no abandoned cart email, sometimes no popup on the site — and a few thousand names sit in a list unclaimed. The advice is to fix the flows before touching ad spend, on the grounds that ads bring people in and email brings them back, and that email is usually the highest-return channel in direct-to-consumer. That is the right starting point for a drinks or spirits brand with an inactive account, where the work is installation rather than optimisation, and where the diagnosis needs to be blunt enough to survive an internal argument about budget.
- Krista Karpan: Choose Krista Karpan when the brand wants a full program mapped out rather than a single fix. One reviewed post sets out twelve flows split into pre-purchase — welcome series, site abandonment, browse abandonment, abandoned cart, abandoned checkout, back in stock — and post-purchase — thank you, cross-sell/upsell, replenishment reminder, review request, winback, sunset unengaged. A companion post takes one seasonal campaign, a Mother's Day BOGO half-off sale, and explains the specific choices: a lead image strong enough to stop the scroll, a clear CTA button, more product images and a second CTA for people who keep scrolling, and a shipping-deadline nudge aimed at late shoppers. That combination suits a brand that needs a complete flow checklist or wants its own campaign creative judged on the same terms.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/