# Arie Barendrecht

Arie Barendrecht works at Omnea, where Barendrecht focuses on go-to-market growth in procurement software. His posts discuss procurement buyers, the business impact of managing supplier spend, and building Omnea’s US go-to-market team.

- Profile: https://b2binfluencer.marketing/creators/arie-barendrecht/
- LinkedIn: https://www.linkedin.com/in/abarendrecht
- LinkedIn followers: 4,713
- Topics: artificial-intelligence, ai-in-procurement
- Based on 10 dated posts, latest 2026-09-10

## Summary

Arie Barendrecht is most useful for procurement software go-to-market content and US enterprise buyer conversations.

- Best for: Fits a B2B procurement software company planning a US launch or enterprise buyer campaign.
- Not for: Not for broad consumer reach or lifestyle campaigns bought on follower count.
- Check first: Confirm sponsorship formats, rates, terms, deliverables, and usage rights before contacting them.

### Takeaways

- Procurement technology should help companies manage supplier spend, not just cut procurement costs.
- Better user experience can turn procurement participation into measurable business impact.
- Omnea is hiring Sales Engineers, Account Executives, and Growth Associates for New York.

## Main ideas

- **Procurement technology should help companies manage supplier spend, not just cut procurement costs.**: Barendrecht argues that procurement becomes more important as companies grow, while its technology has lagged behind the complexity of the work. The larger opportunity, they say, is the supplier spending procurement teams can influence—not merely the cost of running the function. That distinction, they argue, could change how the category is valued.
- **Better user experience can turn procurement participation into measurable business impact.**: Barendrecht links colleagues’ reluctance to make purchase requests with procurement tools that have not kept up. Procurement teams want to enable the business, they argue, and usability can encourage employees to use the process. More use brings more spend under management, which can affect the bottom line.
- **Scaling a procurement-software business calls for an entrepreneurial, high-ownership team.**: Barendrecht connects Omnea’s market opportunity to how the company builds its team: people should take ownership instead of hiding behind process or waiting for permission. Their posts also emphasize practitioner credibility and professional networks as Omnea grows in the US.

## Work to read

- [Building a go-to-market career at Omnea—and the New York roles they’re hiring for](https://www.linkedin.com/posts/abarendrecht_a-few-months-in-at-omnea-and-im-even-more-activity-7437857384397475841-7SHX)
- [The $5 billion lever: how procurement buyers now talk about AI](https://www.linkedin.com/posts/abarendrecht_last-week-i-flew-over-from-new-york-for-omnea-activity-7462223131211018240-AIIV)
- [Great UX drives adoption: the chain from purchase requests to the bottom line](https://www.linkedin.com/posts/abarendrecht_this-is-the-kind-of-thing-that-doesnt-show-activity-7448092194432839680-P_i0)
- [Why Omnea hired a former Coupa CPO as CPO in Residence](https://www.linkedin.com/posts/abarendrecht_big-free-agent-pickup-news-michael-v-has-activity-7490533852516519936-ntWG)

## Brand relationships

- **Omnea** (employment)

## Partnerships

Arie Barendrecht's posts describe Omnea, their employer, and its go-to-market and hiring work. They also mention procurement and finance leaders who took part in an Omnea summit, but don't present a public sponsorship package, rate card, or terms. Ask directly about sponsorship formats, rates, and terms before committing budget.

## Alternatives

- Rebeca Tristan: A better choice than Arie Barendrecht when the campaign focuses on customer implementation and post-sale adoption inside a procurement platform rather than US go-to-market leadership. Rebeca Tristan's posts cover Omnea's customer team: nominating a founding Solutions Associate who built data-readiness workbooks, a form-building GPT, and AI tooling that cut 50–100 question procurement forms from 90+30 minutes to under 30 minutes for review; and nominating an S&I lead who managed nearly £1M of implementations across 5–6 live deployments at once and built a customer delight program. For a vendor showcasing onboarding, solutions engineering, and adoption to procurement buyers, this is closer proof than Barendrecht's posts on hiring Sales Engineers, Account Executives, and Growth Associates or framing supplier spend.
- Sarah Toomey: A better choice when the campaign needs a procurement practitioner's view from inside the function alongside a source-to-pay product story. Sarah Toomey writes from 15+ years in sourcing and says they oversee procurement within the finance team at Levelpath, then introduces Ranger, an autonomous source-to-pay platform that routes requests, pulls supplier and contract data, checks policy, and moves work toward a decision. A second post argues that buying AI is often the slowest, most expensive enterprise purchase and that teams pulling ahead build visibility rather than skipping steps. For a campaign about how procurement and finance buyers evaluate AI procurement tools, this is more specific than Barendrecht's focus on GTM hiring, event demand, and adoption framing.
- Kelly Snodgrass: Kelly Snodgrass is relevant only if the primary need is manufacturing and industrial leadership hiring, not the stated procurement software GTM brief. Their posts list active searches for a VP of Operations in food manufacturing, a Sales Director in industrial automation, a Director of Operations for an aerospace facility launch, and other plant and commercial roles. They also describe what strong plant managers and operations leaders do: listen to operators, treat safety and turnover as operational metrics, and build people rather than dependence. A manufacturer or industrial automation company filling operations leadership gaps would find this closer to the hiring decision than Barendrecht's procurement software GTM material.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/