# Anya Ciecierski

Anya Ciecierski shares practical B2B marketing advice for Microsoft Dynamics companies, including how to help sales teams use LinkedIn and improve company visibility online. She also promotes ERP Software Blog and CRM Software Blog, which feature software and partner companies.

- Profile: https://b2binfluencer.marketing/creators/anya-ciecierski/
- LinkedIn: https://www.linkedin.com/in/anyacc
- LinkedIn followers: 11,227
- Median of last 7 posts: 22 reactions, 7 comments (checked 2026-11-02)
- Topics: artificial-intelligence, sales
- Based on 8 dated posts, latest 2026-10-08

## Summary

Anya Ciecierski is most useful for practical B2B marketing advice for Microsoft Dynamics companies, especially LinkedIn sales engagement and online visibility.

- Best for: A B2B software company selling sales enablement, CRM tooling, or LinkedIn engagement into the Microsoft Dynamics partner channel.
- Not for: A data platform or security vendor needing engineering-grade technical content for developers, data engineers, or IT architects.
- Check first: Ask for recent results from comparable LinkedIn-engagement campaigns or an audience survey covering job function and company type.

### Takeaways

- Use a company's 90-day sales pipeline to choose prospects for LinkedIn engagement.
- Check online company listings for inaccurate or inconsistent details that may affect AI visibility.
- Give each salesperson five relevant prospect posts and suggest ways to engage.

## Main ideas

- **LinkedIn activity works as a specific assignment, not a pep talk**: Anya Ciecierski argues that sales teams stay off LinkedIn less because they disagree and more because the instruction is too vague. The post describes a marketing person at a Microsoft Dynamics partner whose salespeople, leadership and the marketer all agree the company should be more active, and who has reminded, encouraged and made it easy, with little result. The proposed fix is to replace 'you need to be active on LinkedIn' with a named assignment. Each salesperson gets five recent posts from people in their own pipeline and one action to take: like a post so the prospect sees their name, ideally leave a comment, follow the company page, or send a direct message with a relevant article. The reasoning is that engagement keeps the seller top of mind, and a thoughtful public comment may also be noticed by other prospects. The sourcing method starts inside the CRM rather than on LinkedIn: look at the largest opportunities in the 90-day pipeline, identify the decision-makers, influencers and existing contacts, then check those people on LinkedIn for recent posts, a connection to the owning salesperson, or a follow of the company page. Sales Navigator is raised as a possible paid next step, with a fuller blog post containing a sample message offered by direct message.
- **Company directory listings are an AI-visibility problem, so consistency matters as much as accuracy**: Anya Ciecierski argues that profiles on directories and platforms are no longer only about local search. Their reasoning is that these listings are another place where AI systems find information about a company and validate what it does, which matters when a model is deciding which companies to mention or cite. The recommended routine is described as a zero-cost activity: find every place online that describes the company, then check the description, products, services, industries, location, website address and logo. Accuracy is only part of it; consistency is treated as the real issue, because an old listing that still calls the company a Gold partner can confuse an AI system. The post suggests checking whether a platform has added fields the company has not filled in, investigating directories where the company is missing (ERP Software Blog and CRM Software Blog are given as examples), and watching AI visibility over time. One limit worth knowing: the public post gives the routine but not the actual prompt, which is said to sit in a longer article available by direct message.
- **Year-round customer education is the stated test for a good partner company**: A recurring priority across the posts is the ERP Software Blog and CRM Software Blog network and the companies in it, and the criterion Anya Ciecierski gives for singling them out is not size or revenue but a commitment to educating prospects and partners all year rather than only at a trade show. The posts point to the blogs' annual 'Best of' lists, which the post says are open to companies that are not blog members and cost nothing to enter, and celebrate ERP Software Blog being ranked first in an external list of 90 ERP blogs while noting the many member blogs also selected. The same education criterion is applied at the level of individual companies worth visiting at expos.
- **An event is worth attending for a specific purpose, so judge it on who is in the room**: Anya Ciecierski says people ask which events are worth attending, and treats attending partly as scouting them for that audience. The clearest example is a comparison of a Microsoft-led event with community-led ones: at Convergence, the argument goes, you hear Microsoft explain why products were built and what is planned, whereas community events show how partners use the products. For Dynamics partners trying to build Microsoft relationships, the post says this event puts them in the same room with more Microsoft people than any other Dynamics event, especially on the partner pre-day. It also gives a rough content split to set expectations, around 40% finance and supply chain, 40% Dynamics customer engagement and 20% Business Central, with a track per product on the pre-day.
- **Low-code and AI tools belong to non-technical people too, in Shane Young's framing**: This is a guest position Anya Ciecierski relays rather than an argument they develop. Asked why he loves Power Apps, Shane Young answered 'Purple. Then Empowerment.' The substance of the relayed view is that Power Apps 'democratized building apps' and let non-technical people create the features and tools they want, and that the same opening now applies to AI, with Young quoted as saying 'You don't have to be a rocket scientist to do AI.' The post closes by looking ahead to what comes out of a Power Platform community event and tags TMC Global and PowerApps911.
- **How the advice is delivered: one idea per post, then a handoff**: The instructional posts follow a consistent shape rather than a single essay per topic. They open with a question or a confession, add a concrete situation from a real Microsoft partner, give a short list of steps a reader can act on the same day, and then point to a longer article available on request by direct message. The topics vary, but the pattern does not: one idea per post, a practical action, and a handoff. A consequence for a reader is that the public posts carry the reasoning and the routine, while the sample sales-team message and the AI-listings prompt are said to live in the longer articles, so the posts alone do not contain the full method. Lighter posts in the same voice, such as a confession about coming home from Community Summit with a suitcase of free swag, are community engagement rather than marketing advice and should not be read as a method.

## Work to read

- [How to get a sales team to actually use LinkedIn](https://www.linkedin.com/posts/anyacc_do-you-think-marketing-should-have-to-spoon-feed-activity-7513244407937077248-IMc5)
- [Treat company listings as AI visibility, not just local search](https://www.linkedin.com/posts/anyacc_you-may-think-we-sell-microsoft-dynamics-activity-7521582899578499072-IJAS)
- [Why partner companies apply to the 'Best of' lists](https://www.linkedin.com/posts/anyacc_well-this-made-my-day-too-marketers-do-activity-7523051448662777856-6X3b)
- [The member companies behind the ERP and CRM blogs](https://www.linkedin.com/posts/anyacc_90-of-my-awesome-erp-software-blog-and-crm-activity-7513585296027082752-hklV)
- [How a partner should judge a Microsoft-led event](https://www.linkedin.com/posts/anyacc_i-missed-out-on-paris-but-i-wont-miss-out-activity-7521930217259565056-pOVN)
- [What Shane Young says about Power Apps and AI](https://www.linkedin.com/posts/anyacc_ppcc26-activity-7521205418140979200-Q3Qg)

## Brand relationships

- **ERP Software Blog** (owned_business)
- **CRM Software Blog** (owned_business)
- **TMC Global** (mention)
- **PowerApps911 - Power Platform Consulting and Training** (mention)
- **Directions EMEA** (mention)
- **Community Summit** (mention)

## Partnerships

Anya Ciecierski's reviewed posts point to one place where partnerships happen: ERP Software Blog and CRM Software Blog, which Anya describes as carrying "my" members and which Anya promotes to Microsoft Dynamics partners. The visible offers are membership in those two blogs, an annual "Best of" list that partners can apply to, and a blog listing as one of the directories where buyers and AI tools look up a Dynamics company. The posts also show Anya tracking which member companies exhibit at channel events such as Community Summit and Directions EMEA, and urging partners to check that their company descriptions are accurate and consistent wherever they appear. No published sponsorship policy, rate card, audience figures, editorial terms, or inquiry page was part of the reviewed material, so the commercial details below are patterns from Anya's own posts rather than confirmed terms. Buyers should expect to confirm price, placement, and timing directly with Anya before planning spend.

## Alternatives

- Alistair Driscoll: Choose Alistair Driscoll over Anya Ciecierski when the sales team already wants to use LinkedIn but has no system for deciding which accounts deserve attention. The two posts reviewed are a Sales Navigator workshop series: building a book of business by adding accounts individually through search, through CRM integrations where available, or in bulk with LinkedIn's account upload template, then using CRM opportunities, buyer intent and category intent to sort accounts into Focus Now, Monitor and Develop Later, and finally building lead lists around the people who matter to the account plan rather than the most senior job titles. The stated principle is that account lists answer where to focus and lead lists answer who matters there, and that the goal is a clear reason for the next action rather than more accounts and more lists. A buyer whose problem is 'which accounts, which people, this week' gets more usable structure from this than from a posting assignment.
- Lindsey McMillion Stemann: Choose Lindsey McMillion Stemann when representatives are active but their outreach gets no reply, and the campaign needs message-level coaching rather than an organisation-wide program. The reviewed posts give concrete rules: ask verifying questions to find where a prospect sits in the decision process and to avoid spending time on someone not ready to move; keep digital questions to discrete answers such as yes or no and this or that, saving open-ended questions for live conversations; place the question on its own line near the end of the message because people skim to the bottom; commit to a new approach for a set period before judging it; and prefer a message to an existing connection over an InMail, which the post describes as a mailbox where you drop a flyer. A second post makes the case for celebrating team members publicly with five business reasons — retention, prospect familiarity, recruiting, remote-team cohesion and a positive work environment — and applies the same idea to recognising people in your network.
- Keith Dawson: Choose Keith Dawson when the same buying company wants a phone-first prospecting campaign for an insurance or employee-benefits audience, or wants a seasonally timed offer. The reviewed January posts are a cold-call strategy for benefits brokers after a 1 January renewal: three stated truths about the prospect's state, an opening call line, a top-five-ways-to-lower-premiums one-pager offered as the reason for the call, and a follow-up call to discuss it, reported as producing 30% agreement to receive the email. The second post is about using LinkedIn to warm up in-person meetings — starting conversations early, posting about what they care about, and sharing experience to build trust before meeting face to face. A campaign built around a seasonal moment and a downloadable resource fits this pattern well.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/