# Anthony Robinson

Anthony Robinson writes about parcel shipping and ecommerce logistics, with a focus on how carrier pricing, delivery-area classifications, and claims affect shipping costs. Their posts offer practical analysis for retailers and logistics teams.

- Profile: https://b2binfluencer.marketing/creators/anthony-robinson/
- LinkedIn: https://www.linkedin.com/in/robinson-anthony
- LinkedIn followers: 11,867
- Topics: ecommerce, supply-chain
- Based on 11 dated posts, latest 2026-10-07

## Summary

Useful for practical parcel shipping cost analysis and carrier pricing checks.

- Best for: Parcel-cost-reduction, freight audit, or fulfillment technology campaigns for retail logistics teams.
- Not for: Consumer same-day delivery or lifestyle campaigns seeking broad shopper reach and video content.
- Check first: Confirm audience composition, commercial terms, and recent post results before contacting them.

### Takeaways

- FedEx's 2027 tables move 2,533 ZIP codes into Remote delivery tier.
- Residential surcharge on a reclassified ZIP rises from $8.80 to $17.75.
- A retailer recovered more than $470,000 in claims over sixteen weeks.

## Main ideas

- **The published rate increase is a floor, not a shipper's number**: Robinson argues that a carrier's general rate increase is a single average that hides the details that move a shipper's bill. Blended across services and weights, it is unlikely to match any individual shipper's mix. In the FedEx 2027 case, the average was 5.9% for a fourth straight year, but five of seven domestic services rose faster, accessorials averaged 6.79%, and 1 to 5 pound ground parcels were up 6.49%. They conclude that a repeat average is a communications strategy, not a price: the real increase sits in the mix, the minimums and the map. They quote colleague David Sullivan in Logistics Management making the same case: budget from your shipping profile, not the headline. Arrive at a negotiation knowing your own effective increase.
- **Carriers reprice geography, and the map is the real increase**: Robinson's second recurring argument is that rate cards stay put while delivery-area classifications shift underneath them, raising costs through reclassification rather than the announced percentage. They say that across 2,818 tier changes in FedEx's 2027 lists, every ZIP moved to a more expensive tier and none moved down, and none of this appears in the rate announcement. Reclassification is negotiable when you can show what it costs: convert the list change into a dollar figure your rep can act on. Robinson's earlier roundup makes the same point in shorthand and adds that UPS's ZIP tiers match FedEx's almost exactly, so shippers should expect the same exposure there.
- **Uncollected claims are a coverage problem, not a cleverness problem**: Robinson's priority for recovering shipping costs is to claim money carriers already owe, which often goes uncollected because nobody's full-time job is filing at volume. Lost and damaged packages are a normal cost of doing volume, so recovery depends on systematic coverage: detect every eligible shipment through tracking or the customer service system, document it to the carrier's specification, file within the filing window, and follow up until payment clears. They advise logistics leaders to treat a zero on the quarterly claims line as a warning sign, not a good result.
- **Every item ends with a dated action and a question about the reader's own data**: Robinson turns carrier and policy news into an action readers can take this quarter, then asks them to check their own data. Items give effective dates and dollar figures, and ask whether readers have run their 2027 number, checked how many of their ZIPs moved, or know what their team recovered last quarter. On deadlines, they advise shippers to book first-quarter inbound freight to land before a tariff deadline rather than assume another extension; the deadline falls immediately after peak season. They label the repeated average a communications strategy, making clear that this is their interpretation of the pricing.

## Work to read

- [ShipScience Weekly Parcel Roundup, Week of September 28, 2026](https://www.linkedin.com/posts/robinson-anthony_parcelshipping-ecommerce-logistics-activity-7511878607850414080-D1bE)
- [FedEx's 2027 tables move 2,533 ZIP codes into the Remote delivery area tier](https://www.linkedin.com/posts/robinson-anthony_fedexs-2027-tables-move-2533-zip-codes-activity-7513629712540127232-ZU_G)
- [A national department store retailer recovered more than $470,000 in claims in sixteen weeks](https://www.linkedin.com/posts/robinson-anthony_a-national-department-store-retailer-turned-activity-7512878022249668608-RCm3)

## Brand relationships

- **ShipScience** (disclosed_partnership)
- **SimpleClaims** (disclosed_partnership)

## Partnerships

No partnership or sponsorship offer appears in these posts. The three LinkedIn posts contain no sponsor policy, rate card, format menu, media kit, or inquiry route, so there is nothing to quote as an official program. What the posts do show is commercial context a buyer should know before approaching: Robinson writes a recurring parcel roundup under the ShipScience Weekly name, cites colleagues as "our team," and in one post describes a claims-recovery service called SimpleClaims that a national department store retailer turned on in June, using first-person language ("we filed more than 13,000 claims for this one account across USPS, FedEx, and UPS"). That reading is limited to what the posts themselves state; the posts do not say who employs Robinson, whether Robinson owns any of these products, or whether any paid collaboration is available. Treat the absence of a published offer as an open gap to confirm directly rather than as evidence that Robinson never accepts sponsorships.

## Alternatives

- Keyan Bazargan: Choose Keyan Bazargan when the campaign decision concerns carrier strategy, last-mile network design, or whether a shipper should run a formal RFP—not one carrier's ZIP-level surcharge tables. The posts map the fragmented US last-mile market: UPS, FedEx, USPS, and Amazon as the largest providers; regional carriers such as OnTrac, Veho, UniUni, GLS, and SpeedX cherry-picking metro ZIPs and parcel sizes; consolidators and resellers; and 3PLs and platforms negotiating group discounts. Keyan also analyzes the DHL eCommerce–USPS exclusive agreement as a trade: DHL gives up optionality for better pricing and a guaranteed volume base. For a shipping-cost-reduction campaign, this is useful when the buyer's question is “Which carrier mix or RFP process should we use?” or when the partner wants to position itself as a network-strategy adviser.
- Divey Gulati: Choose Divey Gulati when the campaign needs to explain fuel-indexed cost volatility or connect parcel and freight surcharges to a fulfillment provider's operational response. The posts quantify fuel mechanics: crude oil moving from the $60s to about $90 per barrel, US on-highway diesel rising from about $3.71 to about $4.86 per gallon, FedEx Ground fuel surcharge moving from roughly 21.75% to 25%, and freight fuel surcharge moving from about $0.51 to $0.74 per mile. Divey also writes about ShipBob AI, an Anthropic-verified MCP connector, and in-dashboard agent work. That makes them a strong fit for a campaign about cost volatility, invoice scrutiny, or AI-enabled fulfillment operations, especially when the partner wants an operator's view rather than a neutral rate analyst.
- Tony Runyan: Choose Tony Runyan when the campaign decision concerns big-and-heavy fulfillment, warehouse location, 3PL selection, or support quality. The posts cover why a warehouse can be in the right city but still be wrong for inventory; a State of Big, Heavy & Bulky Fulfillment report finding that about 1 in 8 big-and-heavy brands cite warehouse location as a challenge; and the risk that a poor-fit 3PL outweighs transportation savings. Another post advises buyers to ask 3PLs for current client references and check how long support staff have been employees and where they sit relative to a warehouse. That is relevant when the buyer's task is choosing a fulfillment partner or evaluating operational fit, not just carrier pricing.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/