# Andy Janaitis

Andy Janaitis works on connecting the software small manufacturers already use so they can trust their business data and see where operations need attention. Janaitis Business Systems grew from their advertising work, where connecting sales data to ad platforms helped clients measure performance.

- Profile: https://b2binfluencer.marketing/creators/andy-janaitis/
- LinkedIn: https://www.linkedin.com/in/andyjanaitis
- LinkedIn followers: 1,919
- Topics: marketing-measurement, manufacturing-operations
- Based on 11 dated posts, latest 2026-10-09

## Summary

Andy Janaitis is most useful for practitioner-led content that helps small manufacturers decide which disconnected systems to connect first.

- Best for: B2B manufacturing software brands selling integration, automation, or reporting tools to small and midsize manufacturers.
- Not for: Consumer, broad-reach, or enterprise software brands seeking paid media, measured reach, or demographic targeting.
- Check first: Ask for audience demographics, recent post reach, and commercial terms before contacting them.

### Takeaways

- Business software was never bought as a set, so departments choose tools separately.
- Connect two systems only when data is retyped, numbers disagree, or a question is blocked.
- A person can become the fragile link between disconnected systems.

## Main ideas

- **Business software was never bought as a set**: Janaitis's most repeated diagnosis: a manufacturer's software stack is a pile of separate decisions, not a system. An ERP was chosen years ago by someone who has moved on; sales picked the CRM, accounting picked QuickBooks, and someone else chose a quoting tool. Spreadsheets hold the whole thing together. Each purchase solved one department's problem, leaving nobody responsible for the gaps. The same number lives in multiple places, and the versions disagree. Janaitis says they hear some version of this on almost every first call with a manufacturer, usually after the owner lists what they are paying for.
- **Fix the measurement first**: Janaitis's advertising years inform where they recommend starting. Clients hired the agency for campaigns, but most could not say which ads made them money. The problem wasn't bad ad data: close data never travelled back to the ad platform, leaving an incomplete picture no matter how good the campaign reporting looked. Janaitis's first move is to pull the relevant data from each system, establish how each campaign performed and identify which metrics connect to real profit. That baseline supports quarterly strategies and monthly forecasts. Performance improved most when offline sales data was pushed back into Google and Meta.
- **A person is the integration**: A recurring figure in the posts is the employee who retypes orders between systems, reconciles two reports by hand and becomes essential to keeping the process running. Janaitis treats this as a risk, not a virtue: the same person is the reason work stops when they are on vacation. A related image casts month-end close as something owners reconstruct rather than receive: three systems produce three answers, and one person reconciles them.
- **Connect two systems only when one of three things is true**: Janaitis offers a narrow test, not a blanket call for integration. Connect two systems when someone is retyping data between them, when the same number appears in both but they disagree, or when a question goes unanswered because the link was never made. If none of those conditions holds, leave it alone. The post also rejects two expected pitches: that the fix is a new system, or that it is connecting everything.
- **The ads were never the point**: Janaitis presents the move into systems work as a conclusion reached after six years of running ads, not a change of direction. Clients paid for campaigns, but the work that moved their numbers happened underneath: connecting the CRM to ad platforms, building dashboards and forecasts from trusted numbers, and fixing operational bottlenecks behind marketing performance. The same breaks appeared outside marketing: quoting that doesn't connect to the ERP, production numbers in a spreadsheet and month-end reporting done by hand. Janaitis says the new firm was in development from March before launching, and that PPC Pitbulls continues unchanged, with the same team, work and clients.
- **The buyer is a small manufacturer that cannot hire a systems team**: Janaitis names the target client: small businesses, especially manufacturers with roughly $2M to $20M in revenue—shops that cannot justify a full-time systems employee. The offer is to connect software the manufacturer already pays for into one trusted set of numbers, then fix whichever bottleneck those numbers expose. Manufacturing is the stated focus, but Janaitis's posts name no clients or case studies. Ask for examples of work with manufacturers before treating the vertical as proven coverage.
- **Every argument ends with a question for the reader**: The posts follow a consistent shape: a quoted line or blunt claim, a brief explanation of the problem, a usable rule or observation, and a closing question for the reader. The questions ask who is holding their systems together, which system still doesn't talk to the rest, and where a business still has to ask a person instead of a system. Janaitis values industry events mainly for the connections made, rather than the sessions, and names attendees they met or caught up with at the Maryland MEP summit.

## Work to read

- [Launching Janaitis Business Systems](https://www.linkedin.com/posts/andyjanaitis_today-im-proud-to-announce-the-launch-activity-7510676671004348416-8bvB)
- [Why an advertising agency moved into systems integration](https://www.linkedin.com/posts/andyjanaitis_since-we-launched-janaitis-business-systems-activity-7514309227209707520-RmEj)
- [The three tests for connecting two systems](https://www.linkedin.com/posts/andyjanaitis_the-systems-dont-talk-to-each-other-activity-7513761839319502848-TaAc)
- [At a Maryland manufacturing summit](https://www.linkedin.com/posts/andyjanaitis_another-great-summit-put-on-by-maryland-mep-activity-7511600134636363776--XWY)

## Brand relationships

- **Janaitis Business Systems** (owned_business)
- **PPC Pitbulls** (disclosed_partnership)
- **Google** (mention)
- **Meta** (mention)
- **Maryland MEP** (mention)

## Partnerships

The posts don’t mention a sponsorship policy, rate card, or disclosed paid partnership. They do show how Andy Janaitis works with businesses. Janaitis spent six years running PPC Pitbulls, an advertising practice, and in 2026 launched Janaitis Business Systems, a firm that connects the software a small manufacturer already owns — ERP, CRM, quoting tools, QuickBooks, spreadsheets — into one set of numbers the owner can trust, then fixes the bottleneck those numbers expose. They describe the target client as a $2M–$20M manufacturer that cannot justify a full-time systems team, and state that PPC Pitbulls continues unchanged with the same team and work. Their rule for when to connect two systems is narrow and operational: only when someone is retyping data between them, when the same number lives in both and they disagree, or when a question cannot be answered because the link was never made. For a B2B manufacturing software company, the realistic shape of a collaboration is a working or referral relationship built around a specific integration or measurement problem, not a media placement. Ask directly about commercial terms and the best route for partnership inquiries.

## Alternatives

- Renée S.: Choose Renée S. over Andy Janaitis when the reader needs to choose and manage the accounting layer for a small manufacturer. The posts offer a practical bookkeeper hiring checklist: what monthly bookkeeping includes, when close happens, how questions are handled, how records are protected, how the CPA works with the bookkeeper, and who performs and reviews the work. They also compare QuickBooks with Freshbooks, Zoho Books, and Wave on cost and features. That fits a vendor focused on financial software selection, bookkeeping service expectations, or accounting-software migration rather than systems integration.
- J. Abraham: Choose J. Abraham when the campaign focuses on owner capacity, delegation, and assigning ownership of recurring work rather than connecting software. The posts describe clients asking for an executive assistant, lead follow-up, or someone to take tasks off the owner's plate, then identify the deeper issue: leads sit in the CRM with nobody owning follow-up, while expensive people spend the day on low-value glue work. That fits a vendor selling integration as a way to stop the owner from being the human system between tools, or a collaboration focused on operations ownership.
- Kris Hutchinson: Choose Kris Hutchinson when the buyer needs to reconcile revenue measurements: getting sales, CRM, ad platforms, and partners to agree on definitions before fixing performance. The posts show a conversion-rate mismatch between a referral partner and the client — 80 to 85 percent versus 35 to 40 percent — because two honest numbers used different definitions of a conversion. They argue that companies with reliable growth reconcile marketing numbers like books: someone owns them, checks them on a schedule, and chases down disagreements. That fits a vendor selling reporting, attribution, or revenue-operations software better than a campaign about systems-integrator content.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/