# Andriy Boychuk

Andriy Boychuk writes about email and retention marketing for direct-to-consumer brands, with a focus on building customer relationships through owned channels and adapting to AI-driven shopping.

- Profile: https://b2binfluencer.marketing/creators/andriy-boychuk/
- LinkedIn: https://www.linkedin.com/in/andriyboychuk
- LinkedIn followers: 8,123
- Topics: artificial-intelligence, email-marketing, agentic-commerce, retention-marketing
- Based on 10 dated posts, latest 2026-10-07

## Summary

Andriy Boychuk is most useful for practical email and retention advice on owned channels as shopping changes.

- Best for: A DTC ecommerce or Shopify agency campaign about owned-channel retention and agentic commerce.
- Not for: A marketplace-first growth agency or Amazon seller event teaching out-discounting and Amazon as primary relationship.
- Check first: Before contacting, confirm recent post-level reach, engagement, sponsored results, audience survey data, and past session evidence.

### Takeaways

- When an AI agent places an order, there is no click trail to attribute.
- For marketplace sale events, use subscriber-only sale, free gift, early access, and email or SMS capture.
- Google AI Mode back-in-stock alerts contrast with a brand capturing email and sending its own alert.

## Main ideas

- **The customer relationship, not the sale, is what a brand owns**: Boychuk’s recurring premise is that a purchase through Amazon or another marketplace gives the brand the order, but the platform gets the customer, the data and the repeat purchase — what they call rented revenue. The asset worth building is a direct relationship the brand can reach on its own: an email list, a phone number, a subscriber. From that premise, the tactics follow. If the list is the asset, capture and list growth matter more than any single transaction, and a one-time marketplace order is worth less than a new owned contact.
- **Don’t out-discount a platform sale; run counter-programming you control**: When Amazon, Walmart and Target run overlapping sales, Boychuk argues that competing on price is the losing move for a DTC brand: it cannot match the discounts and should not try. Instead, brands should offer something a marketplace cannot copy: exclusivity for their own subscribers. The surge of shoppers in a buying mood is a chance to convert them into owned contacts, not a cue for a price war. The post pairs these offers with signup capture, urging brands to show every visitor in research mode their best email and SMS signup.
- **Platform features keep taking over the moments retention flows were built to own**: Boychuk reads each new platform capability as a claim on a high-intent moment. Google’s AI Mode monitoring alerts, opened to everyone on September 28, let shoppers ask to be notified when a product is back in stock or drops in price. Google watches sites, forums, social posts and its Shopping Graph to find it. The key point: Google does not say which site the alert points to, so the click can go to a competitor. A brand with a back-in-stock flow captures the shopper’s email when the item is out of stock and sends a message when it returns. Without that flow, Boychuk argues, the brand hands its highest-intent moment to an algorithm that owes it nothing.
- **When an agent does the buying, trust replaces attribution as the signal**: Boychuk argues that the long debate over whether email or ads drove a sale becomes moot when an AI agent completes checkout. There is no browsing session, clicked email or pixel, so there is no click trail for Klaviyo, Meta and the CFO to dispute. What remains is a question the brand can still answer: did the customer already trust it enough to buy directly? For Boychuk, first-party relationships become both the measurement and the advantage. They also note a limit to the shift: Amazon blocked Meta’s Muse, so agentic checkout varies across platforms rather than universally replacing current buying paths.

## Work to read

- [What agentic checkout means for retention and attribution](https://www.linkedin.com/posts/andriyboychuk_agenticcommerce-emailmarketing-dtc-activity-7512508188252893184-7slH)
- [Google AI Mode alerts and the fight for the back-in-stock moment](https://www.linkedin.com/posts/andriyboychuk_emailmarketing-dtc-retentionmarketing-activity-7513598319756124160-M2lp)
- [Counter-programming Amazon Prime Big Deal Days with owned channels](https://www.linkedin.com/posts/andriyboychuk_primeday-dtc-retentionmarketing-activity-7513241765915553792-7pkj)

## Partnerships

Andriy Boychuk’s posts offer retention-marketing breakdowns for DTC and ecommerce operators: a Prime Big Deal Days counter-programming post, a comparison of Google’s AI Mode back-in-stock alerts with a Klaviyo restock flow, and a post on agentic checkout through Shop Pay and Meta’s Muse AI. Each ends with an invitation to comment and follow for more breakdowns. The posts don’t disclose a sponsor policy or sponsored placement, and they link to no official inquiry page. Brands considering a talk, training, or sponsored series should ask directly about availability, pricing, and delivery.

## Alternatives

- Vira Sadlak: Sadlak is the stronger alternative when the agency needs holiday and BFCM flow training rather than an argument for agentic commerce. The BFCM post covers reviewing every discount-code flow before the sale, aligning campaigns and flows, using Klaviyo universal content blocks during the rush, building price-drop and back-in-stock flows, and running post-BFCM retention promotions, with brand stories and examples. The long-game post adds a lifecycle framework: balance promotional and educational content, respect customer lifecycle stages and nurture trust before asking for another purchase. Choose Sadlak for a practical workshop on auditing and preparing email and SMS flows for a major sale, and moving clients from campaign spikes to relationship revenue.
- Bogdan Birtom: Birtom is the better alternative when the agency needs platform-level Klaviyo implementation training, especially on subscriptions and migrations. The Recharge-to-Klaviyo post details what changes when subscription flows move into Klaviyo: cohesive branding across transactional and marketing email, a unified customer view, segmentation triggers such as billing reminders for loyal subscribers or anniversary upsells, transactional deliverability, A/B testing in renewal reminders and consolidated reporting. The Klaviyo feature breakdown covers Custom Objects, channel preferences and engagement ranking, SMS automatic conversations, an omnichannel campaign builder, Customer Hub and analytics recommendations. It reads the pattern as Klaviyo expanding into a B2C CRM. Choose Birtom for a session on evaluating Klaviyo releases, migrating subscription flows and using customer data to segment retention messages.
- Ashley Wright: Wright is the stronger fit when the agency prioritizes social commerce and cross-channel attribution over email retention mechanics. The Postscript post explains a one-customer-one-profile problem: one brand found that a customer had signed up under three emails and paid three times. It describes attribution models with custom lookback windows so brands can see how credit moves, and shows how conversational context from SMS can carry into a back-in-stock message. The TikTok Shop post describes a shift from evaluating TikTok Shop to scaling it across Meta ads, Amazon, DTC, retail and retailer conversations such as Walmart, Target, Boots or Superdrug. Choose Wright for training on TikTok Shop growth, creator content as ad input, retail conversations, or choosing an email and SMS platform based on attribution and identity.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/