# Andrius Avinas

Andrius Avinas runs Adguns, an agency, and shares practical lessons on sales, business development, and managing agency teams and client relationships.

- Profile: https://b2binfluencer.marketing/creators/andrius-avinas/
- LinkedIn: https://www.linkedin.com/in/andrius-avinas
- LinkedIn followers: 7,458
- Topics: artificial-intelligence, sales
- Based on 14 dated posts, latest 2026-09-30

## Summary

Andrius Avinas is most useful for practical agency sales, business development, team management, and client relationship lessons.

- Best for: An outbound sales platform sponsoring agency-owner content on referral-to-outbound pipeline building.
- Not for: A campaign promoting the idea that an agency should feel like a family.
- Check first: Ask for commercial terms, sponsorship formats, disclosure practices, and agency-owner audience composition.

### Takeaways

- Adguns grew about 20% annually on referrals for roughly a decade.
- A 2023 slowdown ended referral growth, forcing outreach, CRM, lead tracking, and follow-up.
- They say run an agency like a team, not a family.

## Main ideas

- **Sales gives agency owners control; referrals take it away**: Andrius Avinas argues that referral-driven growth looks like success until it stalls: the owner has no say in when new work arrives, what kind of client it comes from, or where the business goes next. In their account, other people quietly make those decisions every month. Selling directly lets an owner set a clear target. The work is unglamorous: reaching out, pitching, following up, handling objections, keeping a CRM straight, remembering follow-ups, and restarting conversations that went cold.
- **A "no" is about timing, not a verdict on the work**: Andrius Avinas describes taking early rejections personally: reading a declined call as a sign they were not good enough and an ignored email as a personal failing. Their reframe is that a no usually comes down to timing, budget, priorities, bandwidth, or a competing commitment. The practice is to keep following up and stay in touch. They admit rejection can still sting, but it does not stop them.
- **Ending a client relationship can be the professional move**: A post argues that clients can fire suppliers and suppliers can fire clients. The reason is energy, not money: constant last-minute changes, weekly urgent requests, and feedback delivered as criticism rather than collaboration, with trust missing from the relationship. Andrius Avinas says the agency first tried to fix things with better workflows, clearer feedback, a proposed structure, and outlined improvements. Nothing changed after a week, a second week, or a month, so they let the client go. The conclusion: not every client is yours, and protecting the team's energy comes before keeping a draining account.
- **Run an agency like a team, not a family**: Andrius Avinas argues that the "we're a family" framing becomes a trap as an agency scales: families do not bench underperformers, teams do. The failure modes include strong performers burning out while covering for weaker ones, loyalty overriding performance, people stuck in the wrong roles, and hard conversations going unaddressed. The alternative is to think like a coach rather than a parent: build systems that do not depend on one hero; conduct performance reviews; celebrate team wins together while handling individual gaps one to one; act quickly on mismatches; and set clear roles, expectations, and a shared plan. The position is to be clear, not cold: a person in the wrong seat is not a bad person.
- **Repeat client work should become reusable systems**: When a client needs the agency's services several times a year, Andrius Avinas says it is a signal to build a process: map who supplies brand assets, joins the feedback loop, and approves the work. The learning goes both ways. If a client already has a template or system for briefs, feedback loops, or organizing and sharing assets, the agency adopts it for that client and reuses it where it fits elsewhere. The broader argument is that tools should serve process, not novelty. The stated stack costs more than 8,000 euros a year; the point is to choose the right tools, not fancy ones.
- **Strategy work happens in quiet weekend blocks**: Andrius Avinas writes about Saturday mornings before anyone at home is awake: coffee, a laptop, and four to six uninterrupted hours without calls or messages. They distinguish between being deep in the business during the week—meetings, decisions, and context switching—and working on the business in that quiet window, focusing on business development, process improvements, long-term planning, strategy, and offers. They estimate that 50 weekends of four protected hours add up to 200-plus hours a year. They tell the team not to reply and to mute them if needed, while stressing that family, rest, and balance still matter.

## Work to read

- [The sales lesson that took 13 years to learn](https://www.linkedin.com/posts/andrius-avinas_i-could-be-somewhere-on-the-beach-sipping-activity-7505540640202608641-d4qh)
- [Firing a client over energy, not money](https://www.linkedin.com/posts/andrius-avinas_13-years-as-an-agency-owner-a-couple-of-activity-7430886386452516864-wbhn)
- [Run agencies like a team, not a family](https://www.linkedin.com/posts/andrius-avinas_were-a-family-sounds-great-until-activity-7408436913537458176-1Jy6)
- [Rejection in sales is usually timing, not a verdict](https://www.linkedin.com/posts/andrius-avinas_last-week-during-a-meeting-with-the-agency-activity-7414584679271493633-iHqd)
- [The agency's real software stack and annual cost](https://www.linkedin.com/posts/andrius-avinas_ever-wonder-what-software-we-actually-use-activity-7421825329494859776-8GLV)
- [Building reusable templates from client projects](https://www.linkedin.com/posts/andrius-avinas_even-as-an-agency-owner-13-years-for-me-activity-7493931329332383744-ppOe)

## Brand relationships

- **Adguns** (owned_business)

## Partnerships

Andrius Avinas has not published a sponsorship policy, media kit, rate card, or partnership inquiry route in the eight LinkedIn posts reviewed. The closest commercial detail is a post listing the software Adguns uses for ad production and client work, including Adobe Suite, Figma, ChatGPT, Gemini, ArcAds, ElevenLabs, NanoBanana, Firefly, Make, HubSpot, and LinkedIn Sales Navigator. The post describes internal tools and asks readers what they use; it does not name a sponsor, disclose a paid placement, or set out bookable terms. The remaining posts cover sales, client retention, team management, weekend work, and rejection. Buyers should contact Andrius Avinas or Adguns directly to request current partnership options and terms.

## Alternatives

- Tom B.: For the same agency decision, choose Tom B. when the sales-development task is narrow and operational: turning a best-client profile into a small, targeted outbound list and building the AI-assisted infrastructure behind it. Tom B.'s posts speak directly to referral-led firms that cannot schedule referrals, arguing that three good matches beat three hundred loose ones and that owners should start with why their best client bought. Choose Tom B. over Andrius Avinas when the agency needs a partner to produce outbound prospects and message strategy, not a first-person account of running an agency through stalled referral growth.
- Doreen Gaturu: For the same agency decision, choose Doreen Gaturu when the retention problem sits inside ecommerce store operations: keeping customers after a first purchase, improving response times, running mid-week promotions, and generating referrals from repeat buyers. The posts show a concrete client turnaround, from $1,500–$2,800 in weekly sales to $7,000–$8,000 within a month, and argue that a virtual assistant is a growth strategy rather than an expense. Choose Doreen Gaturu over Andrius Avinas when the campaign needs ecommerce customer-service and retention execution, or a partner who can speak to Shopify, WooCommerce, and Amazon sellers.
- Rachel Caborn: For the same agency decision, choose Rachel Caborn when the agency needs email and lifecycle insight for ecommerce brands, especially around seasonal sales moments and diagnosing why email results move. The posts offer a hands-on look at Black Friday performance, segmented sends, waitlists, and reporting on what worked, plus a sponsored Mailchimp update focused on cleaner ecommerce data, Shopify integrations, segmentation, SMS, and one dashboard for email, SMS, automation, and revenue. Choose Rachel Caborn over Andrius Avinas when the retention task is email-led campaigns, campaign analytics, or DTC launch strategy rather than agency-owner outbound.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/