# Andrew McComb

Andrew McComb works in ecommerce, with a focus on Shopify store performance, conversion, and growth. McComb's posts discuss improving site speed and customer journeys, and he announced joining Shopify as a Senior Solutions Engineer in Professional Services & Growth Services.

- Profile: https://b2binfluencer.marketing/creators/andrew-mccomb/
- LinkedIn: https://www.linkedin.com/in/andrew-mccomb-75534855
- LinkedIn followers: 1,358
- Topics: ecommerce
- Based on 11 dated posts, latest 2026-10-09

## Summary

Andrew McComb is most useful for Shopify speed, conversion, and growth diagnostics.

- Best for: Shopify Plus agencies or ecommerce brands needing site speed and CRO audit support.
- Not for: High-reach consumer sponsorship or campaigns needing verified client results and named case studies.
- Check first: Confirm what Andrew McComb can do externally given the Shopify role and request written scope.

### Takeaways

- Slow stores can mean weaker visibility, more drop-off, lower conversion, wasted ad spend, and internal firefighting.
- Beauty ecommerce growth depends on social discovery, customer experience, and loyalty ecosystems more than monthly campaigns.
- They announced joining Shopify as a Senior Solutions Engineer in Professional Services & Growth Services.

## Main ideas

- **Treat site speed as a source of lost sales, not a technical extra**: McComb argues that many ecommerce brands need faster sites and better conversion more than they need more traffic. A slow store can weaken search visibility, increase bounce rates, waste advertising spend and keep teams focused on problems instead of growth. The post presents speed improvements as a way to reduce friction throughout the buying journey.
- **Build a growth system instead of starting from zero each month**: In a post about beauty ecommerce, McComb argues that repeated campaigns can become a treadmill: brands spend to hit a monthly target, then start the next month back at zero. The alternative is a connected system in which discovery feeds conversion and customer loyalty helps sustain growth. They frame the beauty customer journey as social-first discovery, experience-led conversion and loyalty built around a wider ecosystem rather than the product alone.

## Work to read

- [Why site speed is a growth lever, not a nice-to-have](https://www.linkedin.com/posts/andrew-mccomb-75534855_ecommerce-shopify-dtc-activity-7447636901437534208-Zu6a)
- [Beauty ecommerce’s shift from campaigns to growth engines](https://www.linkedin.com/posts/andrew-mccomb-75534855_ecommerce-beauty-d2cbeauty-activity-7442140667989889025--Is4)
- [Joining Shopify as a Senior Solutions Engineer](https://www.linkedin.com/posts/andrew-mccomb-75534855_shopify-startupconnections-ecommerce-activity-7481390400746913792-LUTO)
- [Agency visibility at a golf club business outing](https://www.linkedin.com/posts/andrew-mccomb-75534855_ecommerce-shopify-performancemarketing-activity-7442578325945954304-x7BH)
- [Ulster Rugby Business Club event](https://www.linkedin.com/posts/andrew-mccomb-75534855_ulsterrugby-ulsterrugbybusinessclub-ecommerce-activity-7407454170254843905-beDk)

## Brand relationships

- **Shopify** (employment)
- **BFG Digital** (disclosed_partnership)
- **Built For Growth Digital** (disclosed_partnership)

## Partnerships

The reviewed LinkedIn posts show service offers from BFG Digital and Built For Growth Digital: a free site speed and CRO audit, direct messages to discuss what is slowing a brand down, and offers to share growth frameworks used with beauty partners. They do not document creator partnership or sponsorship formats. No rates, deliverables, exclusivity, usage rights, timelines, approval steps, or campaign formats are disclosed. Request a written scope before committing.

## Alternatives

- Faizan Ahmad: Choose Faizan Ahmad when the conversion problem sits inside checkout and calls for custom Shopify engineering rather than a speed audit. Their posts argue that stores often stack overlapping third-party apps for checkout features that can now be built natively with Checkout Extensions, Shopify Functions and Remix. They list the downstream costs: slower performance, higher monthly fees, harder debugging and less control over the checkout experience. For a Shopify Plus agency partnership, Ahmad is the better pick when the agency already has merchandising and media covered and needs an engineer to consolidate checkout logic, own the architecture and reduce app sprawl. Ahmad also writes about AI in Shopify development as a workflow accelerator for starter code and repetitive tasks, while arguing that architecture, UX, performance and platform knowledge remain the differentiators.
- Aman Jabeen: Choose Aman Jabeen when the conversion bottleneck sits upstream of the website: in how the store presents itself to Google and how beauty shoppers decide whether to trust a product. The Google Merchant Center post treats store quality as the real question behind a strong dashboard, naming the signals that matter: missing return information, slow mobile pages, weak product data, unclear shipping details and poor store ratings. It also lists settings a brand should improve before uploading more products. The makeup post applies the same lens to a beauty store with 15,022 visitors and 992 orders, asking what made those visitors trust the brand and pointing to product swatches, shade guides, user-generated content, reviews, product pages, checkout and retargeting. For a beauty DTC brand brief, Jabeen is a better fit than a speed-first partner because the posts target cosmetics-specific hesitation rather than page-load times alone.
- Michal Windorpski: Choose Michal Windorpski when the campaign decision includes platform choice, not just how to make an existing store faster. Their WordPress and Shopify comparison argues that the usual platform question is the wrong one, reframing it as what the business needs to do in eighteen months that it cannot do today. It then sets out where each platform wins: WordPress for design freedom, custom themes and content built for SEO and AI search visibility; Shopify Plus for fast store scaling, solid checkout and inventory handling, and less plugin maintenance. A companion post argues that SEO can work perfectly while a site still loses sales. It lists landing pages, mobile experience and the obviousness of the next step as the three things to check before raising marketing spend, and notes a service called Bass Media Group. For an agency-to-agency partnership, Windorpski offers an alternative voice on platform recommendation and search-to-conversion review, rather than only site speed.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/