# Andre Marciniak

Andre Marciniak works on Shopify Plus ecommerce builds and Shopify POS rollouts, connecting online and in-store systems for retail and wholesale businesses. Posts also discuss conversion-rate optimization and how commerce infrastructure affects marketing performance.

- Profile: https://b2binfluencer.marketing/creators/andre-marciniak/
- LinkedIn: https://www.linkedin.com/in/andre-marciniak-5679a5185
- LinkedIn followers: 1,452
- Topics: ecommerce, paid-ads
- Based on 11 dated posts, latest 2026-10-09

## Summary

Andre Marciniak is most useful for practical Shopify Plus and POS implementation case studies.

- Best for: Shopify Plus agencies, ERP vendors, or commerce platforms seeking technical case studies.
- Not for: Paid sponsorship campaigns priced on reach, targeting proof, or standard media buys.
- Check first: Confirm audience demographics, post engagement, and whether a paid sponsorship is available.

### Takeaways

- The Fantastic Framing rollout linked Shopify Plus and POS across 13 locations.
- A Shopify Plus migration post reports 6.87 average Monday ROAS attributed to platform changes.
- Tyre Depot runs wholesale accounts, price lists, payment terms, and ERP stock on Shopify.

## Main ideas

- **Most retail growth problems are systems problems, not marketing problems**: Marciniak argues that growing retail businesses often misdiagnose their situation: they treat fragmentation across platforms, stores and data as a marketing problem. The fix, in their view, is to unify retail systems so ecommerce, in-store operations and reporting work from one base. This is their clearest statement of the operating thesis behind the project posts.
- **Platform infrastructure, not Ads Manager, is often the real constraint on paid performance**: Marciniak argues brands often hunt for performance fixes inside advertising platforms when the constraint lies in the commerce stack. They frame infrastructure as the measured variable: same brand, same traffic, same media team, different platform. They attribute the improvement to changes beneath the funnel — native checkout, faster load times, cleaner product pages, tighter user experience, and better data returning to ad platforms.
- **Shopify Plus is not only for direct-to-consumer retail — it can run wholesale in the same store**: Marciniak's B2B position is that Shopify Plus is underestimated outside DTC. They argue it can operate a full wholesale function — company accounts, custom price lists, payment terms, trade signups and live stock pulled from an ERP — alongside retail customers rather than in a separate system. That framing supports the broader systems argument: one commerce base serving different buyer types.
- **Multi-location POS is where retail rollouts are won or lost**: Marciniak treats point-of-sale implementation as an operational discipline, not a software install. They identify the factors that determine whether a rollout works: multi-location coordination, staff workflows, hardware, inventory sync, and connecting in-store and online systems. The focus is on the work behind the platform choice.
- **Close the loop between in-store purchases and online advertising and lifecycle messaging**: Marciniak prioritizes data continuity across channels: offline sales should be attributable to paid media, in-store purchases should feed email and SMS flows, and locations should share one record of inventory, customers and reporting. This is the commercial payoff of their systems argument: operations data becomes usable marketing data.

## Work to read

- [Fantastic Framing: Shopify Plus rebuild and 13-store POS rollout](https://www.linkedin.com/posts/andre-marciniak-5679a5185_proud-to-finally-share-a-truly-fantastic-activity-7424030651487772673-i7Ch)
- [A Shopify Plus migration and the 6.87 ROAS Monday](https://www.linkedin.com/posts/andre-marciniak-5679a5185_the-new-norm-achieving-a-687-roas-on-a-activity-7431638679875436544-nhRH)
- [B2B wholesale on Shopify Plus: Tyre Depot](https://www.linkedin.com/posts/andre-marciniak-5679a5185_hot-take-b2b-is-where-shopify-plus-really-activity-7513006128897785856-SiRs)
- [Retail systems, not marketing: Fantastic Framing migration](https://www.linkedin.com/posts/andre-marciniak-5679a5185_most-growing-retail-businesses-dont-have-activity-7426911426407063553-JSY-)
- [Shopify POS multi-location rollout and verified skill badge](https://www.linkedin.com/posts/andre-marciniak-5679a5185_pos-is-where-things-get-real-multi-location-activity-7416821253954641920-eB2t)

## Brand relationships

- **Fantastic Framing** (client)
- **Tyre Depot** (client)
- **Shopify** (mention)

## Partnerships

Andre Marciniak's posts don't outline a sponsorship or partnership programme: they list no packages, rates, deliverables, usage terms, or inquiry route. They describe agency projects completed in public — a Shopify Plus rebuild paired with a 13-store Shopify POS rollout, a Sydney tyre wholesaler moved onto a full B2B wholesale setup, and a WordPress-to-Shopify Plus migration tied to a 6.87 ROAS change the poster attributes to the platform swap rather than new ads or creative. The collaboration pattern is case-study-led and names clients and colleagues individually. One update notes Shopify formally validated POS launch and operations work through a Verified Skill Badge. For a platform or agency partner, collaboration would most likely take the form of a jointly produced or credited case study, or a project-by-project referral relationship, rather than a standard media buy. Ask directly about rates, availability, contact options, and whether they accept paid arrangements.

## Alternatives

- Michal Windorpski: Choose Windorpski when the collaboration is a platform-selection or conversion-diagnostic piece rather than a finished rollout story. Andre Marciniak's posts focus on the questions a merchant asks before committing: which platform fits the next eighteen months, and whether a site that already attracts traffic is failing to turn it into sales. One post sets out a three-check audit: does the landing page answer the customer's question immediately or make them hunt; can someone browse, understand the offer and enquire or buy on a phone without friction; and is the next step obvious? It applies the audit across WordPress, Shopify and service-based sites, arguing that more traffic is not always the answer. The other frames the WordPress-versus-Shopify question as the wrong one, then separates the cases: WordPress when design freedom, a custom theme and content built for SEO and AI search visibility matter; Shopify Plus when speed of scaling, checkout and inventory handling, and avoiding plugin maintenance matter. The post also argues that agencies tend to push the platform they are comfortable with. For a partner co-publishing a decision framework for merchants still comparing platforms, that framing centres the buyer's own evaluation and gives them a reusable checklist.
- Marko Stupar: Choose Stupar when a collaboration is about where commerce demand is moving rather than how a store gets built. Andre Marciniak's posts offer dated launch analysis with a seller angle. One covers ChatGPT Ads opening inside Shopify and HubSpot: a Shopify app US merchants can install, native catalogue and measurement connection, HubSpot as first CRM partner with automatic URL tagging, sponsored-agent tests, a stated reach cap limited to Free and Go users, and a claim that cheap inventory lasts four to six weeks before CPMs normalise. The other covers Sephora piloting TikTok Shop as a first-launch channel ahead of its own website and stores, and draws out three consequences for sellers: creator costs rising as prestige retail competes for the same talent, a higher AOV ceiling, and exclusivity windows becoming a TikTok Shop tactic available to smaller brands. A platform or agency partner targeting sellers who need a quick, reasoned read on whether to test a new placement would get an interpretable summary and an explicit test window.
- MAHI UDDIN AHMED: Choose Ahmed when the audience is small merchants and owner-operators rather than multi-store retail groups or wholesale distributors. One of Andre Marciniak's posts speaks to businesses selling only through a Facebook page and chat, listing what a proper site changes: being found on Google around the clock; prices, photos and reviews visible without waiting for a reply; local payment methods and cash on delivery handled automatically; and order notifications instead of dozens of unread messages. It closes with live store examples, a portfolio link and an offer to say honestly what a business needs and what it does not. The other compares Shopify and WooCommerce from the perspective of running one store on each, weighing monthly fees and no server headaches against self-hosting, custom order flows and ongoing maintenance. It lands on two tests that matter more than the platform: does it load fast on a phone, and can the owner manage it without calling a developer?

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/