# Amy Boaz

Amy Boaz is a paid media and performance marketing professional with experience planning and executing B2B and consumer campaigns across channels. The posts also describe team leadership and making paid media easier for colleagues to understand.

- Profile: https://b2binfluencer.marketing/creators/amy-boaz/
- LinkedIn: https://www.linkedin.com/in/amy-boaz
- LinkedIn followers: 2,587
- Topics: leadership, paid-ads, b2b-marketing, demand-generation, paid-media
- Based on 12 dated posts, latest 2026-10-05

## Summary

Most useful for paid media strategy and explaining campaign planning to non-specialists.

- Best for: B2B agency or brand needing senior paid media planning and clear client explanation.
- Not for: Sponsored creator posts, media kits, rate cards, or documented audience demographics.
- Check first: Ask for named client results, budgets, or measured outcomes before committing.

### Takeaways

- The 4 Rights are right people, place, time, and message.
- Media 101 uses cooking analogies to explain paid media to colleagues.
- Posts endorse replacing lead-based B2B measurement but do not make the full argument.

## Main ideas

- **Advertising fundamentals outlast the industry you learned them in**: Boaz argues that media planning rests on four requirements — the right people, place, time, and message — that apply in any sector once three inputs are settled: the target audience, what makes the offer distinctive, and what success looks like. In a direct answer to their question about whether 15 years in consumer and B2B technology limits what comes next, they conclude that strategy, optimization, and audience insight are core skills, and that a new vertical brings a learning curve, not a barrier.
- **Paid media should be explainable to people who do not work in media**: Boaz built Media 101, an internal guide to teaching colleagues and cross-functional teams paid media basics, channel-specific targeting and creative practice, measurement, and the process behind a media plan. The teaching device is an extended cooking analogy; they say the ambition to teach came before their advertising career. The post ends by asking readers to share their own analogies, presenting teaching as a working habit rather than a one-off presentation.
- **Audience and data come before the channel list**: Both planning posts put definition ahead of tactics. In the framework post, the target audience and value proposition are settled before channel choice, treated as the 'place' in the sequence. In the job-search post, Boaz describes work rooted in data for targeting, reporting, and optimization, and says the skill lies in identifying which data aligns with business goals and drives results. The emphasis is on naming the measurement that matters, not listing channels.
- **The lead-based B2B model needs replacing — an argument Boaz endorses, not one they make**: Boaz shared a 6sense article, calling it one of the most comprehensive pieces of B2B marketing content they had read in a long time. They summarised its premise: the traditional lead generation model no longer reflects how buyers actually make decisions, so marketers need to rethink how demand, intent, and impact are measured. The analysis belongs to the linked article and its authors; Boaz endorses it and tags the post around demand generation and revenue marketing. The post signals which B2B marketing conversation they follow.
- **Leading with empathy and building teams is treated as the point of senior work**: Boaz describes a leadership approach built on empathy, authenticity, and empowerment, and calls building and growing high-performing teams the most important part of the role. The same post states openness to full-time, contract, or project work across digital, performance, growth, brand, and paid media, in B2B or consumer. Ask for a specific example of this leadership approach in practice.

## Work to read

- [The 4 Rights of Marketing](https://www.linkedin.com/posts/amy-boaz_advertising-mediastrategy-paidmedia-activity-7304871690100985856-RSGX)
- [Media 101: explaining paid media through cooking analogies](https://www.linkedin.com/posts/amy-boaz_what-did-you-want-to-be-when-you-grew-up-activity-7307743864939794434-ivAo)
- [New Year post: the role, level and geography being sought](https://www.linkedin.com/posts/amy-boaz_happy-new-yeari-hope-everyone-had-a-great-activity-7280990948157788162-rnq-)
- [Springing Forward: leadership style and contract openness](https://www.linkedin.com/posts/amy-boaz_springing-forward-exploring-whats-activity-7316150329635475456-dpie)
- [Endorsing the argument against the lead-based model](https://www.linkedin.com/posts/amy-boaz_the-leadbased-approach-has-failed-us-it-activity-7489687287669190656-dENk)

## Brand relationships

- **6sense** (mention)

## Partnerships

Amy Boaz writes as a paid media and performance marketing practitioner, sharing campaign and media-planning experience, explaining paid media to internal teams, recommending a B2B demand-generation article, and posting about their search for a full-time paid media, growth, or performance marketing role. Their posts do not describe a sponsorship or paid-partnership offer, and include no media kit, rate card, sponsored-placement format, or partnership inquiry route. A brand considering a commercial engagement should request terms directly before planning around one.

## Alternatives

- Anthony Chiaravallo: Choose Chiaravallo over Boaz when an industrial equipment client's problem is deciding which channels deserve a role and how to sequence creative, rather than assembling one media plan. Chiaravallo argues that B2B buyers keep listening to podcasts, watching video and streaming outside work hours, so a plan built only around search, LinkedIn, trade press and account-based media is incomplete. They also argue that each ad should have one job — introduce the brand, show the product, build trust or present the offer — because audiences see campaigns over time, not one ad in isolation. That argument helps when the agency needs to make the case for upper-funnel video, connected TV or audio the client has not funded before, or when the client keeps trying to cram every message into one ad.
- Scott Gelber: Choose Gelber for ongoing paid media management when the client's finance team must approve and later increase the budget. Gelber's posts describe what marketing leaders valued in an agency relationship: a stable team, reporting that reduces questions, a partner who seeks solutions proactively, and ownership measured through opportunity volume and cost per opportunity. One post contrasts two clients on the same $10,000 monthly search budget. One went from three sales opportunities a month to eighteen, a sixfold improvement in cost per opportunity, but could not scale because finance had never agreed on the numbers. The other aligned on cost-per-opportunity targets before launch and won a budget increase the next month. If the equipment manufacturer needs budget justification and continuous reporting, Gelber's material addresses that directly; Boaz's does not.
- Barbara Cavness: Choose Cavness when a campaign leans on search and organic discovery, or the agency needs an outside check on whether an incumbent is genuinely optimizing. Cavness writes that Google's search generative experience does not end SEO, that search volume keeps growing and a large share of searches are new, and that watching performance and adapting based on data matter most. A second post argues that paid media is not an assembly line: set-it-and-forget-it fails, testing new ad formats, keywords and channels helps campaigns succeed, and clients should confirm their agency is still testing rather than leaving campaigns alone. That makes Cavness a useful second opinion when the equipment manufacturer's plan is search-heavy or the agency suspects the current partner has stopped testing.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/